Did your website weather “Mobilegeddon”?
You’ve got a responsive website, designed to nimbly scale and adapt to any device your users throw at it. You’re ready for desktops, tablets, smartphones, smartwatches… you name it.
Unlike so many businesses, you were ahead of the curve and got your website prepared for anything April’s “Mobilegeddon” scare could bring.
Chances are, you think you’re sitting pretty.
Creating a website experience for mobile users takes more than just a site that fits a smaller screen. Small-screen viewers require a totally different content experience. A focus on technological structure is only half the battle.
Just like smartphones display your responsive site differently from your laptop computer, the people using them see your content differently. Our traditional understanding of how people read and scan website copy goes out the window when it comes to hand-held screens.
So what do mobile visitors value?
People are busy and on the go; they don’t have time or energy to search through your whole website. Even when lazily scrolling with their thumbs, people want to be able to find the answers they need and click to call in the moment.
Your mobile website needs to provide clear answers to those spur-of-the-moment questions!
So how can you put all that into practice? Adjust your thinking — and your responsive site’s content — to the new mobile experience. It’s your job to help site visitors focus and find the information they’re seeking in the moment.
In this age of smartphones and tablets, your responsive, Mobilegeddon-proof website isn’t enough! You need to write for mobile users on mobile devices – to ensure that their mobile experience with your business is flawless.