• Why your business needs a mobile-friendly website


Is your website optimized for mobile? Is the load time on your smartphone fast enough? Is your site easy to navigate on a smartphone or other mobile devices? If you answered NO to any of these questions, it is time to revamp your site to target smartphone users.

According to Pew Internet, almost 46% of cell phones in the U.S. are smartphones, as of February 2012. Having a mobile-optimized site is crucial, since nearly half of the U.S. population carries a smartphone with them every day and use it regularly to go online. 25% of smartphone owners primarily use their phone to access the internet instead of their home computer.

An average smartphone screen is only between 3 to 6 inches. Now, imagine that you’re on a smartphone browsing a non-optimized site – yes, you could possibly zoom in, but the other half of the site would be missing from your screen. Personally, I can’t stand having to do that. The last thing you want is to leave your customers with a bad user experience because you weren’t prepared for their devices.

For an easy solution, many businesses are using responsive design (for more info on this, please see our recent post on web design). Responsive design is a technique which allows your website to display correctly across all screens, resolutions, and devices that your viewer might use (it automatically optimizes the screen for the device). When clients or potential customers are viewing your site on their smartphones, navigating should be as easy as on their home computer.

SIMPLIFY – Keeping your site as simple as possible is the way to go for mobile (cluttering up your user’s screen is a BAD idea). Also, keep in mind that your mobile site should complement your site on desktops.

LAYOUT – Having an easy to navigate mobile site will encourage customers to come back to your site. Make sure it is easy for the user to locate popular items/products with a simple touch on their screen.

PHOTOS – Using images to enhance your mobile site is a great idea for the eye of the consumer, but having too many images will slow down the load time of your site.

Having a mobile site will definitely make a huge difference for smartphone users on-the-go. It will load a lot faster than an actual site and will be easier to view. No smartphone user would want to go on a site that is not mobile-optimized for easy viewing, navigating and completing a transaction. If you don’t already have a mobile-optimized site, be part of the growing trend, NOW is the time!

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