What is the first thing you notice when you recognize a company? Their logo. (If they are smart, they have a good one!)
Why? Because most of us are visual people. We learn and remember things better from a visual standpoint. That means your business’ success depends on memorable imagery.
But it’s not enough to have just any logo and branding. Logos that have no meaning or don’t connect to the brand logically are wasted. Might as well throw in the towel now if there is no thought behind your logo.
Think about some of the most well-known logos on the market:
These are household names you know and recognize in an instant. But small and medium-sized businesses can rise up and build brand recognition for themselves to keep their business on the map, too, both locally and beyond.
Branding your company is the single most important thing you can do to earn credibility. Get it wrong and you could lose your audience. A strong logo speaks for you when you’re not there, becomes a recognizable image in your industry, and builds trustworthiness that’s invaluable to your business.
Some companies embed their names in their logo. Some can simply rely on a symbol to represent their business. Either way, investing in your brand is an important step, and getting it right will secure your company’s future.
Once your logo is set, having good quality products will help to build your brand collaboratively, which is a recipe for success. You may think your products can steer your ship, but without the right visual brand backing up your products, customers will have a hard time picking you out of a crowd.
Your goal is to make the customer say “Hey, I know that company” whenever they see your logo on the street or online.
Getting the public to recognize your logo and equate it with quality products and great customer service is a work in progress. It takes time, but promoting your image and keeping consistent is the name of the game.
Three things to remember:
Once you have a great logo with a vibrant color scheme and memorable imagery, what’s next?
Now it’s time to build on your branding and promote your business!
Ready to get started designing a great logo for your business? Keep calm and logo on!