Digital marketing is not a set-it-and-forget-it solution. It needs consistent attention, in the form of regular maintenance, fresh new ideas, and page updates. Does this mean that you have to adapt your entire strategy whenever a new trend appears on the horizon? No, but if your business is stuck in a rut, it may be time to update your marketing tactics. This post was written to help you identify when it’s time to upgrade to digital—or when your digital strategies need some updates—as well as how to make those updates.
If any of these six conditions are true for your business, your digital strategy may benefit from an update.
Consumers no longer find businesses like they used to. Instead of calling up a friend to ask for a recommendation or looking in the phonebook, your customers are hopping online and consulting Google. Even if you don’t constantly update your website, just having your business hours, contact info, and the “What You Do” information is huge. Your customers are online. Your competitors are online, it’s about time you followed suit.
How to update: Get a responsive website
Maybe you have a business website but are no longer seeing growth in traffic. Or, maybe you have no idea what your traffic is looking like? It’s essential to know what’s bringing visitors to your website in order to better understand your target audience, get more customers, and improve your website.
With the widespread use of smartphones and mobile devices, it is absolutely essential for members of your target audience to be able to access, interact with, and learn about your business no matter where they are or what device they are using. If your website loads funky on smartphones, or if your emails are jumbled on a tablet, you’re creating a poor user experience for your audience and most likely losing potential customers.
Social media is one of the easiest – and cheapest – ways to market your brand. Even without delving into paid advertising, social media gives you the ability to put your business directly in front of your target audience and give your brand life. As a consumer, it’s nice to know that there is a face and personality behind the brand. Plus, there’s nothing worse than visiting a business’s social page to find that the last post was from years ago.
How to update: If you haven’t paid attention to your social media profiles in a while, give your accounts a makeover with new pictures, updated information, and links in your bios.
Are you running discounts and sales, or promoting new products/services but without much participation? Are you offering up the deal, but then sending interested prospects to your homepage? The best thing you can do to encourage your target audience to take advantage of what you’re offering them is to make it easy and simple to obtain the offer.
How to update: Start using landing pages for specific offers that guide the user through the process, cross-promote your offers via email, social media, and offline efforts.
Print advertising is great, but you miss out on a huge chunk of your potential customers that may no longer look to the paper for current events or pick up a magazine to catch up on the latest. With online advertising, you only pay for views and clicks from relevant users, so you know what you’re paying for. The best marketing strategies incorporate numerous forms of media – including digital.
Keeping up with the trends of marketing is not easy, but we’ve got you covered! If you’re in a rut but none of the above conditions applies to you, check out our Marketing Resources Page where you can download free eBooks or talk with a specialist via live chat.