• What’s in a Logo?


What’s in a logo? A brand by any other image, wouldn’t be as strong.

Much like the names Montague and Capulet, your business logo is a crucial aspect of identifying your brand in and around your community. Without it, your business is faceless and unrecognizable to current and potential customers who could be looking for you.

Why does your business need a logo?

Your brand’s logo is your calling card, in person, on the street, and online. It identifies you to customers, inspires confidence and trust, and represents your business’ personality and vision. In short, a well-designed business logo speaks for you when you can’t speak for yourself.

What does a logo do for your business?

  • Makes your brand recognizable
  • Increases sense of trustworthiness
  • Makes your business seem established & reputable
  • Completes your image

Images really are worth a thousand words. Visual information is processed 60,000 times faster than text! That means brand recognition in a glimpse – an opportunity you can’t afford to miss.

What makes a great logo?

You know you need a logo to represent your business. Maybe you have one, maybe you’re starting from scratch. How do you make sure your logo is effective?

Put simply, your logo is a graphic that stands for your brand through colors, fonts, and images. It can be as simple as your acronym in branded colors, or more complex with interlocking shapes that represent your service or goals. When in doubt, keep it simple and clean.

Key elements of your logo design:

  • Describable – can people tell their friends what it looks like?
  • Memorable – eye-catching enough to stick in customers’ minds
  • Resizeable – from postage stamp to billboard size
  • De-colorable – effective in color or black & white

Your logo is not a photograph. You can’t just take a snapshot with a digital camera, slap it on your social media networks and call it a logo. While photos certainly have their place in your marketing, your logo needs to be much more, embodying your business’ personality and communicating your brand.

A great logo builds your image and brands your business for a lasting impression. For never was a story of more woe, than that of a great business with no logo.

Ready to make a strong impression? Propel Marketing now offers Logo Creation! Build your business with custom logo creation by branding experts.

ThriveHive combines easy-to-use tools and expert guidance to help businesses stand out and get found online. Learn more about our guided marketing and advertising solutions here.

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