• What’s a “Like” Campaign (and should I be doing one?)


The digital marketing world is full of offers for businesses to increase their Facebook page “Likes”. Many of these advertisements even guarantee a certain amount of new followers based on a specific monetary spend.

But how many of these new likes are actually real, future customers? The truth is, not that many.

This is especially more alarming, when you consider the fact that many small businesses need the extra help in order to get their Facebook page up, running, and looking credible.

What, then, is the solution to boosting your Facebook business page? A “Like” campaign.

What is it?

A Facebook “Like” campaign is a form of advertising through Facebook. With this method, you have the opportunity to gain increased brand awareness and increased follower statistics on your Facebook business page. When you select a Like campaign, you spend money to boost traffic to your page and, in turn, boost the amount of people that see your content and click “like” on your page.

How is it done?

Have a tight budget? Don’t worry; you don’t need to spend big bucks to see an impact. For a small business looking to grow their Facebook presence, you could spend as little as just $1/per day and still see real results. That’s right! Simply by spending roughly $30 a month, you will boost your Facebook page and be seen by carefully targeted prospective customers that are most likely to be interested in your business.

Is it worth it?

The solution is an easy one, and has been many years in the making for Facebook. Up until recently, local businesses could do well with organic reach of their Facebook content. That is, the audience for your content that viewed it naturally, not through paid distribution.

Now, with Facebook growing larger (and more competitive) each day, businesses need to start paying to advertise their page and their content. However, unlike those sketchy advertisements that promise a specific amount of “Likes,” Facebook’s ad system allows you to create highly targeted advertisements to promote your page.

You can target your campaign’s audience by:

  • Location
  • Gender
  • Interests
  • Income
  • and more

This form of highly targeted advertising is better for your company because you know that the people liking your page are potential customers, not random users who are nowhere near your business.

What have we learned?

Facebook “Like” campaigns are vital to your social media growth, especially for newer pages. People just won’t see you or your content without throwing a little bit of money behind your page to give it a boost.

But you don’t have to be extravagant to make an impact! By simply spending a little bit of money each month, your campaign will perform and you can see a very real difference in your page.

Take charge of your Facebook page and make use of its marketing power; it’s only a few dollars away!

ThriveHive combines easy-to-use tools and expert guidance to help businesses stand out and get found online. Learn more about our guided marketing and advertising solutions here.

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