Tax season is often a time of dread for both individual and small business owners. But depending on your finances, you may have received a tax refund. If you’re one of the lucky ones you’re probably thinking of all of the things that you can do with your tax refund. Here are some ideas about what to do with your tax refund to benefit your small business and options for what you can do if you didn’t get a refund.
If you don’t already have a website for your business you should use your tax refund, or part of it, to get one. More than 59% of users use a search engine like Google to find local businesses. Without a website your business cannot be found online. Get a mobile friendly site that will look good on computers, tablets, and smartphones. Learn a little about Search Engine Optimization (SEO) to make sure that your website has good SEO – this is what will get your website traffic.
Marketing is an investment in your business. You have to spend money to make money so spend it on marketing that can grow your business. If you don’t already have one, get a marketing plan and stick to it. Like a diet, the secret to business success is marketing consistency.
A marketing coach can help you build and stick to a marketing plan. If you want to continue growing your business, trust a professional who can show you how.
Many small businesses rely on AdWords Campaigns to give them a boost and stand out from strong competition. Your business needs a few things before getting started with AdWords, like a website and a digital foundation. But if you have some “free money” from your tax refund, AdWords could be a good option for you to try out. AdWords can be expensive if you don’t know how to run a campaign. A certified expert can work with you on campaign set up and AdWords management.
Not every small business will get a tax refund. You may have ended up owing the government money.
What does this mean for your business and how can you afford to continue to perform marketing activities that you need to grow? First, take a deep breath.
There are plenty of options for you to market your business without a budget. If you need to spend money and don’t have it, you have options too. Business credit cards or a small business loan from a lender like Kabbage, may give you just the financial boost you need to get back on your feet.
The money from small business loans can be put toward establishing an inventory, getting a website to get the word out about your business, or consulting with a marketing coach to get you on the right track to growing your business.
Tax season can be a fresh chance to get ahead (or back on track) with your marketing – get started today!