• What is Google My Business and How Does it Work?

What is Google My Business

Google is constantly evolving to keep up with its users’ needs and stay on the cutting edge, and one such way it is refining its experience is through Google My Business. Google My Business is the platform by which consumers can search for businesses and services near them via Google Search and Maps. It is crucial for local businesses to create a Google My Business account and optimize it to get found, stand out, and get chosen by local customers. Whether you have a listing or not, you may be confused as to what exactly Google My Business is. We’ve written this post to demystify things and get you on track to reaping the benefits of a Google My Business listing.

What is Google My Business

What is a Google My Business Account?

A Google My Business account can be considered a combination of an online directory listing and a social media profile.

As with an online directory, business owners create and claim ownership of their Google My Business listing and populate it with vital information such as hours, location, and photos.

As with social media platforms, business owners can publish posts to their Google My Business profile. Similar to social media stories, these posts are not permanent—they delete after 7 days. Also similar to social media, customers can upload photos of your business to your listing without leaving a review. However, they can leave a review if they want to. (Head here to learn how to get more Google reviews.)

Already have a Google My Business account? See how effective it is with our free tool below:

What is the difference between Google Maps and Google My Business?

As mentioned above, Google My Business is solely the concern of business owners. General consumers do not create an account for, log into, or search Google My Business; they use Maps and Search. Business owners create a Google My Business listing so they show up in those searches. Google My Business also provides business owners with tools to gain insights into their audience.

Google Maps is the public-facing online directory and navigation tool that consumers use to explore and get directions to the products and services they need. A user can search Google Maps itself, but a regular Google search will also pull Maps info for its local results section (located beneath the paid search results and above the organic results).

Anyone can use Google Maps and anyone can add a location to Google Maps. However, to have control over your business listing, you must create a Google My Business profile and claim that listing.

What’s the difference between Google Plus and Google My Business?

Google Plus is no longer an active platform. It was Google’s version of a social media network, similar to Facebook, where businesses could post status updates, share photos and links, and obtain followers. In fact, Google used to require all business to have a Google Plus page. Google Plus profiles were no longer necessary once Google My Business accounts enabled social posting and an audience engagement interface, and of course they are no longer relevant as the platform has been discontinued.

If I create more than one Google My Business profile, will it improve my ranking?

Google is always striving to provide the most superior experience for its users, which requires relevant, valuable, and accurate information. That being said, you should not create more than one Google My Business listing. Creating duplicate profiles under different suite numbers or office numbers at the same address, and/or creating a new profile for each service you offer is not a best practice, and could have an adverse effect on your Google ranking.

If you have one business and one location you will want to associate only one business profile with it. Otherwise, you run the risk of confusing search engines and consumers alike. Aside from making it increasingly difficult for consumers to find your business both online and offline, these types of inconsistencies can also present prospects with an unorganized and unprofessional first impression.

If your business has more than one location, you can manage multiple listings under one account.

How do I get my business on Google?

In order to get your business to show up on Google Search (local results) and Maps, you must set up a Google My Business account. You can then optimize your listing to rank higher in search results and get chosen by consumers.

For more help with improving your visibility, increasing traffic, and gaining more customers through Google, check out our Google My Business Knowledge Center:

Kristen McCormick
Kristen McCormick
Kristen is the Content Marketing Manager for ThriveHive, where she geeks out daily over SEO, organic traffic, and A/B testing. When she's not equipping business owners and marketers to get their name out there through effective content, she's out pedaling the streets of Boston on her beloved bike.

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