• This Week in Tech: Social Politics, Google Panda 4.2, Twitter Event Tracking

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This week’s news is often tomorrow’s marketing struggle.

Stay on top of what’s hitting the digital newsstands this week, and save your worries for another time. From social media becoming bigger (and yet even easier to use) and yet another update from everyone’s favorite search engine, there’s always something happening in digital.

Here’s what’s happening, This Week in Tech:

People get their news from social media

It’s official: people don’t turn to their local news station to hear about today’s top stories. These days, social media is where it’s at when news breaks.

A recent poll by PEW Research shows that the numbers are up – even from just 2 years ago – showing that more and more, people turn to social networks like Twitter and Facebook to get their news. However, the study also noted that once people get a whiff of a headline, they seek out reliable news outlets for the full story.

So what does it mean for business? Just further evidence that your customer base – of all ages – rely on social for their news and information. Whether you’re a political candidate rallying for your cause or a local retailer, if you’re not getting social yourself, it’s time to put your business where they’re looking!

Google Panda 4.2 has arrived

That’s right, more rolling algorithm updates from the Google machine. Confirmed this week, Google Panda 4.2 began rolling out over the weekend and will make its gradual update very slowly over the next couple of months. More like Google Sloth.

What happens with this update? Well, it’s a shot at redemption for those who suffered after the Panda rollout last year. If you’ve made the right changes to your website, ditched those old bad SEO habits, then you could start to see positive change in your site traffic and search rank!

Twitter launches Event Tracking

Ever wished you could more accurately reach audiences on Twitter during big events like the Super Bowl or the Grammys without guessing at trending hashtags and accounts? Well, there must have been a lucky star that night because your dream has come true!

Today, Twitter announced the launch of Event Tracking, an ad feature that now allows companies to simplify and automate the process of targeting during big events. Event Tracking provides a calendar of global events, historical data on past events including user demographics and keywords, and one-click activation of ad campaigns.

Finally businesses are able to easily reach live, engaged audiences who are actively participating in social media, without all the manual work and trial-and-error!

What do you think of this week’s updates? Will the Panda algorithm update impact your business? How will you take advantage of social media for this year’s news and events?

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