• This Week in Tech: GIFs on Pinterest, Analytics for Twitter Cards, & New Google Feature


We saw some interesting tech news this week, and a few of the stories directly impact marketers. From increased insights on Twitter to GIFs on Pinterest and more, even these small changes will affect how marketers develop and implement digital strategies.

Check out the recaps below, and be sure to share your thoughts in the comments!

1. Twitter Introduces Analytics for Twitter Cards

When developing a thoughtful and successful social media strategy, analytics are invaluable. If you can determine what works and what doesn’t, your strategy can evolve to meet new challenges.

Yesterday, Twitter announced on their blog that they are now offering Twitter Card analytics to help marketers and developers gain insight into how their tweets are performing.

First of all, what are Twitter Cards? Twitter Cards make it possible for users to attach media to tweets that link to your content. This is done by adding some simple HTML to your webpages. When users tweet links to your content, the link will have a Twitter card attached to the tweet. You’ve probably already seen Twitter cards in action!

Check out this example from the New York Times:

From an added visual component to the easy-to-read preview of the article or text, Twitter Cards make your content more user-friendly. And usability can lead to overall increased engagement.

With yesterday’s announcement that analytics are now available for Twitter Cards, publishers, developers, and marketers can now discover how well their content is performing on Twitter. On the Twitter blog, Buster Benson explained that the platform will provide “insights on how to do even better. Small changes –– using a different Twitter Card, conversing more with the followers who love your content, or installing or changing the location of a Tweet button –– can make a big difference.”

2. Pinterest Now Supports GIFs

Here is some exciting news for marketers: Pinterest now supports .GIFs!

Over the past year, we’ve seen the rise of the GIFs across the web. Sites like BuzzFeed, HelloGiggles and even The Huffington Post are developing highly-sharable quick reads, usually in list form, that are designed to go viral and all rely on GIFs. Social blogging sites like Tumblr are best known for GIF sharing.

With the huge popularity of GIFs, it was only a matter of time before Pinterest adapted.

As of this week, you are now able to play GIFs on Pinterest by pressing a play and pause button, which will appear in the lower left-hand corner of the pin.

Will Facebook soon support GIFs? That remains to be seen, but industry analysts point to the recent adoption of auto-play videos as an indicator that the company may be moving toward supporting GIFs in the near future.

3. The More You Know: Google Provides More Info Before You Click

This week, Google rolled out a change to the way their search results are displayed. Now, you can discover more about a company or site before you click!

A new grey dropdown featuring the site name appears next to the URL in search results. By pressing the arrow next to the site name, a small box appears with a description of the site, as well as other information including awards won, and owner. At this time, the change only applies to large and established websites and companies, but it may roll out to smaller websites in the future. We’ll have to wait and see!

All of these announcements have the potential to significantly impact certain aspects of social and digital marketing strategies. Will any of these changes impact your current or future marketing strategies?

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