What are the dos and don’ts of business websites? What needs to be on them? Who should you listen to?
Lots of companies and business bloggers write about small businesses and their websites. They come up with lists of all sorts of facts about what you should or should not do, include or do not include, and more. Over the past week, we’ve compiled some of the information that we think is most helpful for you to check out, all in one easy-to-read bundle.
This shouldn’t even be a question. It’s 2012, and the bottom line is that you need to be where your customers are, and that is online – both desktop and mobile. 89% of consumers expect all businesses to have a website, regardless of size.
What happens if you don’t have one? It’s simple – customers turn to a competitor and you lose out on their business.
Having a website is crucial for small businesses for a number of reasons. Primarily, it’s an opportunity to connect with customers where they are looking – online. It also helps to build an email list, to create and control your web presence, and to take advantage of search engines which are beginning to skew search results in favor of local results. Building a web presence is an opportunity to differentiate yourself and stand out from your competition and develop your brand identity.
Still hesitant to get in the game? Check out our complete package below. It’s not as complicated as it might seem!