We’ve covered how important it is to have a website, how to get started, and the must-haves for your site. What now? Inevitably, when undertaking a project like building a website for your business, some details get forgotten. Many experts make lists of what they think you need. Here we’ve compiled a few of the most common – and added a few of our own – to help you weed out the excess and get to the important stuff.
Use this list as your guide. If you take care of these few things, you are well on your way to a successful business website!
1) Put your name on your pages
It may sound obvious, but you’d be surprised how easy it is to miss. Having your brand name in the content on each page of your site is good for search engine optimization (SEO) as well as just plain helpful for your website’s audience.
2) Use Images (wisely)
People are very visual, especially online. Having images is appealing to consumers and helps build trust when they can see who they’re dealing with in some way. Just make sure you don’t overload and that the images are relevant!
3) Write in the first-person
This more informal tone using words like we, my, and our, reflects the personality of your company and makes it tangible and trustworthy for consumers.
4) Keep the language clean and engaging
Don’t get too wordy or try too hard to impress. Just keep it simple, to the point, and enthusiastic about your company.
5) Match website style with your business’ personality
You don’t want a day care’s website to be serious and formal just like you probably don’t want a lawyer joking like it’s play time. Make sure your website and writing style match the persona of your business.
6) Optimize for mobile
The number of smartphones in the mobile market is rapidly increasing. Make sure your website is accessible and easily interpreted through a mobile device.
and above all…
7) Address the needs of your users!
This should be a no-brainer. Make sure your content follows your purpose/goal, which should be to address those needs. Call to action falls under this tip as well – make it clear for customers what they should do next from any given page of your website.
Stay tuned tomorrow for a wrap-up including do’s and don’ts and some stats that support why it’s so important to make sure you have a web presence – both online and mobile – for your business.