To succeed with digital marketing, your business website should be at the center of your marketing strategy. Nearly every marketing campaign you run should point back to your website, where potential customers can learn more about your business and engage with it. The more encounters with your business, the more trust consumers build and the greater the chances they’ll convert into customers. Generating engagement with your business via your website requires having CTA’s, or calls to action. Here are several examples of effective call to action buttons for your website that will help you get your visitors traveling through your funnel.
Related: 5 Steps to Writing Killer Website Content
Encourage your homepage visitors to check out your products and services page with an eye-catching “shop here” button.
You may even want to encourage your website visitors to shop a specific item, as with the example below. In this case with Freedman Jewelers, he homepage rotates various images and highlights different product offerings.
Instead of simply asking website visitors to check out what you have to offer, surround your CTA with some context. Classic Catering and Events does a great job emphasizing their qualifications before asking you to browse their products.
This type of CTA is good for businesses that have a portfolio of their work, such as interior designers, photographers, and renovators. Asking website visitors to “check out some of our latest and greatest work” shows your pride in your business and gets them excited about what you have to offer.
Insight Squared’s “See it Yourself” CTA is a nice complement to the confident statements that surround it. They also give a second option of learning more for visitors who aren’t quite yet ready to commit to a free trial.
While you should have a Contact Us page on your website, it can’t hurt to have a Contact Us CTA on your homepage, as with this example below.
If your business operates on appointments, such as with hair salons, nail salons, massages, and physical therapy, put a “book appointment” CTA on your homepage.
Amaci salon surrounds their CTA with brief but complete description of their services, and then adds a touch of urgency with “book your appointment online today.”
Salon Euphoria accompanies their “book appointment” CTA with two effective statements: One that uncovers the benefit of booking online (saving time) and one that reduces uncertainty for new customers.
Both of these strategies encourage website visitors to click the CTA with confidence.
You can also accompany your booking CTA with a statement that aligns with your brand messaging, like Red Dog Pet Resort below:
Other CTAs to have on your small business website are social sharing buttons—especially on your business blog. Here are a few different ways to encourage your website visitors to spread the word.
Your business blog is a great way to get found on Google and build trust with customers. Having a blog subscribe CTA is also a great lead generation tactic on your website. Here’s a great CTA example by The Educator’s Spin On It. “Never miss a post!” adds some urgency to the messaging, and “Confirm you are human” puts a clever and transparent spin on the typical spam filter.
Here are a few different ways to encourage website visitors to try out your product or service.
You might try something simple, as with Join.me:
Accompany your free trial button with the features or benefits of the package or product being offered, like Canva does below:
Depending on your business, your contact us CTA on your website may take different forms. For example:
Instead of “submit” or “contact us”, Dane Shulman Associates, LLC uses “Evaluate My Case” for their CTA button. This helps to reinforce the action being taken and build confidence in the person filling out the form.
This is another way to reassure website visitors that you’ll return their contact us request.
It may also be helpful to accompany your contact us form with a blurb that describes your products and services and what makes you unique. Happy Paws Pet Care uses this strategy as well as a “Send email” button that confirms for users that their request has been sent.
Informing website visitors that they will get an instant quote is a great way to distinguish your business from competitors with your website CTA.
Here are some additional website CTA examples that you may include on your business website.
Your business website will only help your business to generate leads if you give visitors clear instructions on how to engage. Use these website CTA examples as inspiration for your own and see just how effective your website can be.