• Web Content: Why less is more


There are not many things you can do in less than a minute. But according to recent studies, the average user spends just 33 seconds on a webpage. That means you’ve got less than a minute to grab a user’s attention.

Your content becomes a critical factor in helping you reach, and keep, visitors! It should be informative, compelling, and direct.

When it comes to web content, less is always more. You’ve got a short amount of time to give the user critical information they need about your business – don’t waste it with unnecessary details. 

So how can you give your consumer information without going overboard? Here are some tips:

1. Keep it short and sweet!

a. People are busy, and their attention span is short. Get to the point, be direct, and make it easy for the user to get the info they’re looking for without having to dig.

b. Keep the content useful, relevant, and informative. Buyers are already overwhelmed by brands competing for their attention; don’t make it worse with irrelevant content.

2. Let your design help

a. A simple, clean web layout will best serve you and your viewers. If you break your page up into sections and have short sentences and paragraphs, the user will be more likely to read all the content. Long pages and paragraphs are time consuming to read and overwhelming to look at. 

b. Guide your user’s eye with call-out’s. Use boxes around text or bright colors to highlight important details or calls to action. But be careful: too many can confuse the user, so stick to one or two per page.

c. Pick images that have a direct correlation with the content. Website visitors are drawn to visual content, so quality images can help illustrate your message.

d. Navigation: Is your content easy to find? Poor navigation on your website may make the right amount of content seem like too much from the start. Navigation must be simple and consistent – Make it easy to get in touch from any page!

3. Serve your customers

a. Don’t make your content self-serving. Your website and social media pages have to meet the needs of potential customers, even if it means sacrificing design aspects you really like.

b. Give users the info they need, and make it easy to find. General information like business hours, locations, and a phone number should be on the homepage, easily visible to the reader. People won’t hunt for details to get in touch when it’s easier to go elsewhere.

c. Provide a quick contact form. Having a simple contact form on the home page, and any other page, makes it even easier for people to convert from visitors to customers, without any extra clicking around.

In a world where people are moving fast and looking to get a lot in a short amount of time, do them a favor and make your website user-friendly. Give website visitors the chance to find exactly what they need, whether they’re zipping by to find your address or taking the time to learn about your services.

By providing information to customers right off the bat, you’re eventually getting them off the website and on the phone or in your store – the ultimate goal.

ThriveHive combines easy-to-use tools and expert guidance to help businesses stand out and get found online. Learn more about our guided marketing and advertising solutions here.

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