If a picture is worth a thousand words, then video marketing will tell your customers all they need to know about your business. With a digital marketplace that is constantly clamoring for the attention of new customers, effective video marketing will help you stand out from the crowd. Videos are a versatile marketing tool that can be as brief or as in-depth as necessary. Most importantly for your customers, they are easy to consume. However, for small businesses, the idea of creating videos for your products or services can seem overwhelming. Luckily, you can make a video for almost any aspect of your business. To help you get started, here are 7 ways to use video in your marketing strategy.
Your website is your chance to make a great first impression, and including a welcome video can help you achieve that. Use this opportunity to let visitors know who you are, what you do, and the value of your product or service to the customer.
Your welcome video should reflect the type of business you run. A local craft store is going to have a very different target audience than a landscaping company. Make sure you tailor your message to your customer base. By effectively communicating your business’s value, customers will be more likely to move through the sales funnel.
There is no better way to show your customers why they need your products or services than by highlighting its value in a short video. If you own a small boutique, sweeping shots of your unique inventory will help you catch the eyes of a prospective customer. Bars and restaurants can show off their delicious food and fun atmosphere. Not only will your informational video show your product or service in a positive light, but it will help answer exploratory questions potential customers may have.
When text or picture instructions are not enough, use video tutorials to show customers how your product works. Easy-to-follow and informative tutorial videos are an easy way to delight your existing customer. They also show prospective clients that you’re providing ongoing support; improving that customer relationship.
The emphasis for your tutorial videos should be on providing clear and helpful information about your product to your customers. A video may look great, but if it doesn’t satisfy the questions customers may have, then it’s essentially useless.
Similar to a tutorial video, a product demo can also show your customer how your product works. However, demos offer you a chance to take a deeper dive into your product or service. Here you can you get into the nuances of your product by providing your customer a much more detailed description of its uses and value. Think of the tutorial as a trailer and the product demo as the feature-length film.
Every business is vying for precious time in front of new customers. With bloated email inboxes, how can you quickly get your message across? A short video in your email will help you stand out from the crowd, is easily viewed, and will leave an impression on your customers. So often customers are bombarded with text emails, a video message from you or your team is a personalized touch that goes a long way. But make sure you cut to the chase, especially if it’s a cold email. This ensures that no matter how briefly a recipient is watching your video, they are getting the necessary information to take the next steps.
If you offer software, an app, or other digital service, recording your screen while you navigate your product can be invaluable to prospective customers. A library of common actions, troubleshooting, and feature highlights can improve your customer satisfaction and increase the use of your product. These screen recordings are also a great resource for your customer service teams; a quick and easy-to-access database to redirect customers to is sure to make them smile.
Stay top-of-mind with short, 30-second “Tip of the Day” videos. Helpful tip videos can cover a wide array of topics that pertain to your business, product, or even industry. Take the time to briefly highlight the overlooked features of your product. Or, show your customer how to clean or repair your product. What makes these videos so important is that you’re establishing yourself as an authority in your industry.
Creating videos for your business is a simple and effective way to reach new customers, and entertain, inform, and help existing customers. When producing your videos, whatever the format, make sure they serve a purpose. Whether it’s answering a common question, providing a glimpse into your business, or highlighting features, it’s important for your business and your customers that the videos add value to your brand.