Facebook contests and giveaways are a creative way to get your business’s name, products, and services in front of new potential customers. But a contest only works if people participate and in order to get the best return on your investment, you need people to like, comment, share, and otherwise engage with the post. The more people who participate, the greater the reach of the contest and your business and the more exposure your business gets. In this post we’ll introduce 9 ways you should promote your Facebook contest.
A successful Facebook contest requires some promotion in order to get people to participate. So, how do you promote your Facebook contest in a way that will engage users and encourage participation? Here are some ways you can promote your Facebook giveaways.
Promoting your contest on Facebook is great, but what about your followers on other social media sites? Use other social media platforms like Twitter, Instagram, or Snapchat to let your followers or others users know about your Facebook contests. If users use one social media platform, there’s a good chance they use Facebook too.
While many of these followers may follow your business on Facebook, some of them may not. By cross-promoting the contest on these other sites, you can engage followers on these sites who aren’t on Facebook or who might not have seen your post.
In addition to cross-promoting the contest on other sites, you should use the pinned posts feature for the duration of a contest. A pinned post essentially “pins” a post to your social media profile, making it the first thing that people see when they visit your page. Pinned posts are available on Facebook, Twitter, and LinkedIn. If you’re running a contest, it’s a good idea to publish the link with a description in a pinned post until the contest is over.
Social media posts are useful but what about blog posts? If you have a contest coming up, write about it in a blog post or highlight the contest prize in the post to give people more of an incentive to participate. Write a blog post about the contest, giving details about the prizes, motivation for the contest, rules etc. You can also make sure to create content on other sites like YouTube, where you could create a video explaining your contest with a link to the Facebook page. The more people know about what you’re giving away, the more likely they are to enter the content.
People who like to participate in giveaways are always on the lookout for giveaway or contest related hashtags. Use #giveaway or #contest when publishing your posts about the contest to show up in searches for these hashtags and draw in more people.
Just like for an Instagram contest, creating a custom hashtag for your Facebook contest makes it easy for people to engage in your contest across social media platforms. It also makes it easier for you to monitor the contest. Read more about creating a custom hashtag to build engagement in this post.
If you already use email marketing for your business, then consider promoting the contest to your email list as well. The benefit here is that you already have an active audience through email and have a list of people who are interested in your business. Email will also reach people who might not be as active on social media and therefore might be less likely to see the the contest post in the first page.
Another way to promote your giveaway or contest on Facebook is to require someone to tag another user in order to enter the contest. This works to promote your giveaway because it not only alerts the person who is tagged in the comment but it also shows your post to people who are friends with both the person tagged and the person who tagged them! By requiring a “tag a friend” post, you’re sure to get more eyes on the contest and more entrants.
In addition to posting on social media and through email, it’s a good idea to ask employees to share the contest on their personal social media pages as well. Your employees likely have friends and family following them who aren’t aware of your business or don’t follow you on Facebook. By asking your employees to share the contest, you’re increasing the chances that new people will see it and enter the contest.
In addition to the free promotional methods listed above, another way to get your contest in front of more eyes is to use a Facebook Ad to promote it. If you have the budget or you have a high ticket item that you’re giving away, a low-cost Facebook Ad can help you target the advertisement to your target audience.
If you’re thinking about running a Facebook contest or giveaway, make sure you promote it enough to generate some buzz and get noticed by potential new customers. Have you run a successful Facebook contest for your business—how did you promote it? Let us know in the comments below!