With most companies now having accounts on the same social media platforms and interacting with their customers in similar ways, it’s getting more difficult to find a way to stand out. Rather than just posting another block of text that your audience skims while scrolling through their social media feeds and emails, try using a method such as a video marketing campaign to get yourself noticed!
Although face-to-face interaction with your customers is the most effective way to build a strong relationship with your audience, sometimes it’s not always a feasible option, especially if you don’t have a brick and mortar location. Video campaigns allow customers to feel as though they are directly interacting with your business by watching the videos and creating a dialogue that is more hands-on than the conversations happening through social media and blogging.
There is no limit to what you can post for your video marketing content, but here are some ideas to get you started.
Once you’ve created a video for your business, promote it! Like blog posts, you can promote your videos on social media and in email newsletters.
Although maintaining continuity across different platforms is important, some videos are better suited for some platforms than others. When deciding which platforms to use for your posts, think about the audience who uses the platform. Snapchat and Instagram users will want quick videos that are very visual. Conversely, if you post videos on Facebook, your audience will have the expectation of watching some longer videos that use text and voice to emphasize the video’s content.
Instagram videos can be 3 to 60 seconds long, however the shorter the video, the more effectively it will engage your audience. Instagram is a great platform to post a quick fitness tutorial or go behind the scenes of your business and give your audience a sneak peek of what your business does, or new products to look out for. Keep Instagram videos short and to the point – these posts should be quick and simple tips, or a video of a product or service, rather than a tutorial or a how-to.
When using Facebook for video marketing, think of these videos like a visual version of a social media text post and share videos with a caption to explain what the video is. If applicable, tag a location or tag another business in the video. If your video is at an event or being used to promote an event, share the video and promote the Facebook event.
If you’re posting a tutorial that you feel needs to be explained in greater detail, think about breaking it up into separate shorter videos and creating a video series. This will give your business the chance to adequately share information at the level of detail you see fit, but will also allow your audience to watch it at their own pace and stay actively engaged. While videos should be kept short on Instagram, it’s okay to post longer videos to Facebook. Facebook is good for videos that are 1-2 minutes long, making it a good site for tutorials, how-to’s, customer testimonials, or explainer videos.
On Snapchat you can post videos that are up to 10 seconds long, and not only give your audience a behind the scenes look of your business, but also a real-time view of what your business is up to. By getting your small business on Snapchat, you can bring your audience to trade shows and behind the scenes with you, making them feel like a part of the action. Post your videos on your “Snap Story,” which will keep the videos public for 24 hours. Snapchat not only creates a way for your audience to see what you’re doing, but by knowing that the video disappears in only 24 hours, it creates a sense of urgency to check on your business and see what’s new and exciting.
Once you’ve posted the videos on your social media, link them in your email newsletters. If you’ve created a video series, send out one new video in each email newsletter. This method will encourage your audience to stay engaged and keep looking at your social media pages, as well as feel more compelled to open your email newsletters.
Have you created any marketing videos for your business? Let us know what has and hasn’t worked for your company in the comments below!