We’ve been telling our customers for ages that they should create a video and post it on their website. “It’s too expensive!” they said. “It’s too hard!” they cried. Well, to make a point we made this video… about making a video.
Let’s look at the main points of the video.
Benefits of Video
Video is good for engagement
People love video. A typical person is far more likely to sit and watch a one minute video than they are to read a long description of a product or service. Youtube is one of the most trafficked sites on the web for a reason.
Video is good for SEO
Google started paying much closer attention to user experience when they made their Panda update last year. Things that improve user experience, like video, can have a positive effect on your rankings.
Challenges to Making a Video
Some business owners think you need a huge budget to make a video. Not so. Sure a big budget can get you something extremely impressive that makes your business look like a million bucks, but you’d be surprised how well you can do with hardly any budget at all. Introducing your product or service can be done practically for nothing, so let them speak for themselves. Better yet, let your customers speak for you! Testimonials are free and worth way more than special effects.
Some of us have a video camera at home. When you’re not using it at your kid’s soccer games, try using it for your business. Most cameras sold today have a way to connect to your computer, where you’ll be able to load your footage for editing. Speaking of editing, there’s plenty of free and easy to use editing software available online, and Macs come with some editing software included free. Youtube even has a free video editor built in.
Don’t have a video camera? Look in your pocket. Smartphones have had video ability for years, and you can even download an editing app. You can shoot, edit and upload to Youtube all from the palm of your hand.
None of this should be terribly hard to do yourself. Most editing software is drag & drop, so you can just put the shots you want where you want them. Need help? Ask around. Someone in your network can help, and might even do it free.
Video doesn’t need to be intimidating. You don’t need a huge budget or fancy equipment to make a good introduction to your product or service and the people that make it happen. Most importantly, making a video is fun! So grab your camera, download an app, and unleash your inner director. Your business will be better for it.