The hashtag, or pound symbol, isn’t just for calling customer service anymore. The # symbol has been revolutionized and repurposed for use on Social Media as a means to aggregate and organize thoughts, trends, and topics.
Hashtags are a word or group of words that come after the # sign, typically used on social media sites. Some might remember it as the number sign, but today it holds so much more power than that.
Although hashtags originated on Twitter, today they are used on other social media channels, including :
By definition, a hashtag used on social networking websites is a word or phrase preceded by a hash mark (#). It is used within a message to identify a keyword or topic of interest to facilitate a search for it. Hashtags allow you to join the conversation, and connect to more information on that topic. Hashtags highlight some of the most important content in the message that you’re trying to convey.
Using trending hashtags for your business allows you to connect with consumers who also post or talk about something that is popular on that specific day. For instance, on Valentine’s Day, a restaurant using the hashtag #HappyValentinesDay in their posts may bring some organic traffic to their website, and may bring in new customers to the restaurant for the big day. Check the “Trends” section on the left-hand side of Twitter’s homepage to get an idea of what people are talking about, from holidays and news stories to fun phrases.
Another habit for social users today is “checking into” a place they are visiting by using a hashtag in their post or with their picture. The more opportunities a consumer has to post about what they are doing using a hashtag, the more they will! Hashtags also allow a businesses to brand their company name or company tagline. Create a clever hashtag for your business for customers to use, like #SmithsRoastBeef or #BestRoastBeefInTown. When someone sees or clicks on those hashtags from their friend’s Twitter or Facebook page, they’ll discover your business!
It is important to remember not to use a hashtag for every word in your post. #No #one #wants #to #read #a #post #like #this.
When you use more than two hashtags, your engagement actually drops an average of 17%! With this in mind, you should only use about 1-2 hashtags in a post, and make them creative! The more popular or trending the hashtag is, the more likely a user will click on it to see what everyone else is saying about the word or phrase. It’s basically free advertising for your company; the more popular the hashtag, the more exposure your company will get!
Hashtags allow you to widen your digital reach to audiences. Don’t be afraid to get inspiration for a post using a hashtag you see trending! If there is a trending hashtag being shown on a TV program or advertisement, post using that hashtag! Is there a funny holiday or national day dedicated to pets, donuts, or something you love? Include the hashtag! You never know who might be in the conversation with you and click on your page.
Join the conversation! Hashtags open up a whole new realm of communication you can use as a tool to bring success to your business.
Make sure you are making social content that has relevant hashtags and keep it consistent across all of your social channels (Facebook, Twitter, Instagram, Vine)! The more times the hashtag is posted across each channel, the higher the likelihood your business will get discovered!