Local businesses can improve their Search Engine Optimization (SEO) through some basic steps. To help small business owners get found online, we provided simple tips in our free Local SEO for Small Businesses Webinar. Below are the top 5 tips that we covered to get your business to rank higher in Google and drive more traffic to your website. Download the full free Webinar recording to improve your SEO and get your business found online.
1. Improve local SEO through directory listings
More than 59% of customers use search engines like Google to find a local business. Directory listings are an easy and free way to get your business found online. Register your local business with Google+, Yelp, Yahoo, Bing, and other local directories to show up more in local search queries, drive more traffic to your website, and get more customers.
2. Use specific keywords that are relevant to your business to generate traffic to your website
Use specific keywords in directory listings, title tags, and website content to drive the right traffic to your website. Specify unique and local keywords like “chicken feed store Boston” or “Louisville exotic flower delivery” to show up in search results when people search for something your business offers. You can get more customers by driving the right people to your website with these specific keywords.
3. Measure top unpaid search keywords
Track how people are finding your site based on keyword search queries. ThriveHive customers can find top unpaid search keywords in the Marketing Platform to easily see how many visitors their website is getting from search queries. Non-ThriveHive customers can use Google Analytics for this information if they have a Google Analytics tracking code installed on their website.
4. On-site optimization will improve local SEO
Optimize your website through title tags and content for relevant keywords. Use the keywords that drive the most traffic based on search queries and drive even more traffic to your website by incorporating them into title tags. Title tags are read by search engines like Google and will help your website come up in search queries and drive traffic to your site.
5. Use search queries for content generation
Measuring keywords does more than helping you figure out which search queries are driving traffic to your website – it also shows you keywords that you’re ranking for that you may not have anticipated. Use search queries as inspiration for content generation, like blog posts. Using the example in the ThriveHive keyword picture above, the customer could write a series of blog posts on sailing adventures around the world, profiling other sailors and their travels. This is good for generating even more traffic to the website and engaging current readers.
If you want more in-depth tips about how you can improve local SEO for your small business, download our Webinar recording and get more local customers for your business!