Top 3 Marketing Predictions for 2013 (An Article Roundup)

It’s that time of year again; the time when people start predicting the big marketing trends for the year.  There are a lot of great articles being published, but we know that business owners don’t have a lot of time to sift through them so we did the work for you.  We created a word cloud based on the text from 6 mainstream publications predicting marketing in 2013 to come up with the most common predictions. The more frequently a word is mentioned, the bigger it appears in the word cloud.

So, what are the top 3 predictions for marketing in 2013 and what do they mean for small business owners?

  • Content
  • Data
  • Social

2013 Marketing Predictions


What this is about: Good quality content is critical today.  Whether you’re trying to get found in search engines, trying to get your emails read, or trying to build a social media presence, quality content is king.  The initial wave of content was just about producing and publishing it, but now lots of people are producing content.  The only way to stand out today is to put out great quality content.

What it means for small business owners: Despite the fact that many people are generating content today, it’s still a classic area that small business owners struggle with.  It gets much easier once you form a habit.  Either put together a regular schedule to produce the content yourself or hire someone to write for you.  Whatever your choice, content will be the lynchpin that sits at the heart of a good marketing strategy for 2013.


What this is about: The ability to capture marketing data is exploding.  Between point of sale technology, web tracking, phone tracking, email tracking, social media stats, the amount of data that is available to small business owners is increasing dramatically.  Marketing has always been something that is difficult to track, but that is becoming less true every day.  The critical step here is to actually use the data to make decisions about your marketing.  What is working and what is not?

What it means for small business owners: You need to be open to using data to inform your marketing decisions instead of just using gut instincts.  Gut instincts have built many great businesses, but in 2013 these businesses will be more at risk of being taken out by a data driven competitor than ever before.


What this is about: Word of mouth marketing has been one of the biggest drivers of revenue for small businesses forever.  Now it’s possible to generate word of mouth at a whole new scale online.  When one of your customers decides to talk about you on a social network, hundreds or thousands of people “hear” about you.  This is completely revolutionizing what “word of mouth” means for a small business.

What it means for small business owners: If you haven’t taken the plunge, you need to start getting social.  If you have only dipped a toe in the water, you need to up your game.  Look at any chart you want about the growth of social networks and one thing is clear – they are not going away.  You can delay your entry into the social media world, but you will only find yourself further behind in a couple years if you do.


2013 can be a great year for small businesses.  The ability to get the word out has never been better, but all of the key areas will require effort.  If you’re looking for help, ThriveHive can help you tackle your marketing more effectively.

Thanks to for providing the free word cloud generator.  Also, the articles talking about predictions for marketing in 2013 are:

2 Responses to “Top 3 Marketing Predictions for 2013 (An Article Roundup)”

  1. This is not too surprising – but what IS shocking to me is the number of small business owners who do not employ something as simple as installing Google Analytics tracking on their websites. None of their website decisions are driven by data, and yet they use data (often without even realizing it) in non-online day-to-day transactions and interactions. In fact, offline they are more willing to ask “why?” before making a business decision, whereas when they hit the online world, they throw up their hands and throw out their decision-making power.

    If we can move business owners into embracing using their own site data to drive decisions, imagine how more robust their business tool (the website) will be for them?

    Thank you for your post, Adam! (And I love Wordle. I once used it in a report for a client.) :)

  2. Thanks for the comment Tracy, I completely agree that website analytics frequently get completely ignored. Unfortunately, I think Google Analytics is an extremely frustrating and overwhelming tool for small business owners to use. Figuring out which data is important and what to do with it is very difficult for them. Glad you enjoyed the word cloud!


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