Producing content regularly can have a ton of benefits for your business including increased online visibility and brand awareness. But blogging regularly has its challenges, one of them being topic generation. What should you write about?
Of course, you don’t want to rehash topics that a million other businesses have already covered from an identical angle. Nor do you want to choose an outdated topic or one that people simply don’t care about. So how can you come up with fresh, relevant, appealing blog post ideas? There are plenty of tools you can use, 10 of which we’ll discuss here.
Before you can choose a direction, flesh out a post, or do anything else, you need an idea to work with. HubSpot’s Ideas Generator is designed to provide the ideas or, at least, spark your creativity so that you can come up with a topic worth exploring. How does it work?
Simply enter a noun (or up to five) and get access to a week’s worth of topic ideas. Alternatively, you can get access to another 250 ideas in exchange for just a few contact details. If ever you’re suffering from a shortage of inspiration, this is definitely a good tool to turn things around.
For more ideas, you can use Portent’s Content Idea Generator. Much like HubSpot’s tool, this generator is easy to use and only requires that you enter a keyword to get suggestions. After submitting your keywords, you’ll be able to review one recommended topic at a time with helpful (and slightly quirky) tips that will help you understand what goes into a good topic, title, and post.
Once you’ve chosen a title, you can also get many helpful tips on content strategy to make your next post and all the ones to follow that much better.
While idea generation tools can certainly be useful, they do a have a limitation. The topics they spit out aren’t always a fit for your audience. WebFX’s faqfox eliminates this issue since it’s recommendations are based on market research. It reveals what your target audience wants to know, enabling you to create content to fill the knowledge gap.
How does faqfox work? You start by entering a keyword relevant to your industry. Then, you can either enter sites you want to analyze—perhaps competitor websites—or select a category, which will pick some relevant sites for you. Once the search is complete, you’ll be shown a list of popular published content. You can then look for running themes and determine if there’s a gap in your content marketing efforts.
BuzzSumo’s Content Analyzer serves a similar purpose. Entering a keyword or domain will yield a similar list of published content. Among the information provided is the total engagement, social media shares, number of links, and evergreen score, along with some premium information if you’re willing to upgrade.
Additionally, you can filter by date to identify recent trends or by length, content type, language, and so on. This will allow you to really narrow down the results you receive so that you can make the best decisions going forward.
Keywords are a big part of optimizing your content for good visibility in search results. But identifying good keyword opportunities involves more than choosing a common phrase searchers might use to find a business like yours. After all, the most common keywords, while they have a high search volume, are often hard to rank for. Why? The top spots are often taken by industry leaders and websites with high domain authority.
So you need to identify keywords that you can both rank for and that will bring you a good amount of quality traffic. Most keyword tools that could help you do this are quite costly, though…except for UberSuggest. This free tool from marketing expert Neil Patel enables you to analyze hundreds of keyword ideas, including the keywords your competitors are using.
Among the info you can gather, is the average monthly search volume, organic difficulty, and your chance of ranking in the top 20 results, just to name a few. If you’re just getting your feet wet in this area of SEO, this is a good tool to have in your arsenal.
Also a keyword tool, AnswerThePublic provides keywords ideas posed as questions, coupled with prepositions, phrased as comparisons, and so on. After typing in an initial keyword, this tool will even couple it with several other words from every letter of the alphabet. For example, after typing in the word “content,” alphabetical results might include “content analysis, “content analyst,” “content builder,” “content calendar,” etc.
While AnswerThePublic generally returns hundreds of keyword ideas per search, the limitation of this tool is that it doesn’t provide data. So it’s best used in conjunction with a tool like Ubersuggest that will allow you to narrow down the best keyword opportunities.
The same can be said of Google. Just doing a search and looking at the “People Also Ask” box can give you some ideas. But to verify whether or not they’re good ideas, you’ll need to use a more data-focused tool.
Although they’re not the same kind of tools as the ones discussed above, the following can still be very helpful.
Are there any popular podcasts in your industry? Browse through the episode titles to get an idea of what your target audience is interested in, as a way to prioritize the most appealing topics.
Why not let your target audience tell you directly what they’re interested in? By collecting FAQ’s through your website, you can create content that is truly tailored to your potential and existing customers.
Interviewing industry experts, if you can gain access to them, can also be a good way to spice up your content. Such experts are always on the pulse of the industry so it’s almost guaranteed to make for current. Not to mention that their insights can add to the popularity of your content.
As you can see, there’s no shortage of tools at your disposal when you’re in need of fresh blog content. Why not give them a try, see how you might be able to use them together, and create your best content yet?