So, your Google My Business listing is complete (or is it?), fully verified, and live on the web for potential customers to see—now what? As with just about any account or page you create for your business, to get the most out of the GMB platform, you have to put in a little extra legwork. What we’re going to be talking about in this article is the importance of adding high-quality photos to your Google My Business listing.
Even though you will naturally collect photos over time from satisfied customers who share their experience, playing an active role in making sure your business is properly reflected with useful photos is the key to a successful Google My Business listing.
Photos help give context to your business listing by allowing users to see exactly what it is you do or offer. Without photos, no matter how great your business description might be, users are going to have a hard time connecting the dots and actually visualizing whether or not your brand is a good fit for their needs. Compared to a competing brand that has a Google My Business listing packed with high-quality photos which show users everything from the outside and inside of the business, to the products they create and the team behind it all – who do you think customers will choose?
Google My Business photos serve as a virtual tour that allows potential customers to learn about your brand right from their browser. In an increasingly competitive world, this gives you a distinct advantage over organic search results that don’t have a GMB listing since users can learn a great deal about your brand without the added step of going to your website.
Part of what makes Google My Business so great (and at times, not so great) is the fact they allow both business owner and customers alike to add photos directly to a listing. Unlike other popular platforms such as Facebook where you as the account holder are solely in charge of the pictures that show up on your page, Google My Business gives equal power to consumers so as to create a more realistic representation.
While this does put a little extra pressure on your business to always deliver the best, most picture-worthy experiences each and every time, having a lot of positive pictures from customers speaks volumes to those that are in the decision-making process.
Google My Business divides photos into four different categories which we’ve covered below:
Your profile photo works in a similar fashion to those found on other popular social media platforms. As a business, we recommend uploading a high-quality picture of your logo so customers can easily identify your brand in searches.
The cover photo is used to sum up what your brand is all about. Whichever picture you choose as the cover photo will be listed as the preferred photo for your listing, though that doesn’t guarantee it will always be displayed in searches.
General photos are all the other pictures that are uploaded by either the business or customers. These can be used to highlight different features of your brand and help users make well-informed decisions.
Lastly, users and business owners also have the option to upload videos to a listing. With the popularity of video content skyrocketing, this is a great way to give customers a more hands-on look at your brand.
To ensure your Google My Business listing is represented in the best light, you’ll want to make sure you follow Google’s photo and video posting guidelines which we’ve covered below.
For pictures, they must be in either a JPG or PNG format and fall between 10KB to 5MB.
Each photo must also meet the resolution minimum of 720 px by 720 px and represent reality without the use of filters or major alterations.
For videos, the maximum duration is 30 seconds long and a file size no larger than 100MB.
To save your business from blurry video uploads, Google has also implemented a 720p resolution minimum.
At the heart of the Google My Business platform, Google’s true aim is to help bring the physical world of business, online. Understanding that an increasing number of users are turning to Google My Business to make purchase decisions each and every day, that means only uploading photos and videos that serve as true, unaltered representations of what your business is like in person.
As much as we’ve all fallen in love with using photo editors, filters, and graphic elements to enhance our social media accounts, steer clear of them on Google My Business. Now that we’ve covered what not to do, let’s talk about using business-specific photos to paint a clearer picture for potential customers.
Use these types of photos to help customers identify what your business looks like from the outside, and what kind of atmosphere they can expect when they walk inside.
Use product photos to give customers a better idea of what you offer in addition to showcasing product quality.
Just because you don’t offer a physical product doesn’t mean you can’t showcase what you do. Take pictures of your team in action or working with customers to help users understand how you can help them.
This one’s pretty self-explanatory. Make your food look as deliciously enticing as possible.
If you’re in the hospitality business, help potential customers visualize the luxuries and amenities they could be indulging in.
Having a high-quality team photo that shows customers the team behind the brand helps make your business seem more…human.
1. Whenever you add a new product or service, be sure to showcase it on your Google My Business listing to help increase awareness.
2. Smiles go a long way for users that are sitting on the fence, so take some pictures with happy customers in and around your business.
3. Remove or flag photos that don’t represent your brand and that violate Google’s content guidelines to keep your listing in top shape.
4. Make sure you get your business verified, or else none of your photos will show up anyway.