Tips for Adding Photos to Your Google My Business Profile

Learn about the different types of photos you can (and should) add to your GMB profile as well as their requirements.

How do Photos Benefit My Google My Business Listing?

Even though your Google My Business listing will naturally collect photos over time from satisfied customers, it’s still important to actively upload your own photos to make sure your business is properly reflected. Here’s why.

More engagement

While your business description is important, photos allow potential customers to actually visualize their experience with your business and determine whether it’s a good fit for their needs. Visualizing gives them a level of predictability that makes engagement with your business more likely.

Immediate trust

When a potentical customer can see the outside and inside of your business, the products you create, and the team behind it all, they are better able to trust your business and will feel more confident in choosing you.

Convenience

Google My Business photos provide a virtual tour so that potential customers can learn about your brand right from their browser—without the added step of visiting your website. This can give you a distinct advantage over competitors.

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GMB Photo Categories

Google My Business divides photos into four different categories:

Logo

Uploading a high-quality picture of your logo helps customers to easily identify your brand in searches and business directories.

Cover Photo

The cover photo is used to sum up what your brand is all about. Whichever picture you choose as the cover photo will be listed as the preferred photo for your listing, though that doesn’t guarantee it will always be displayed in searches.

General Pictures

General photos are all the other pictures that are uploaded by either the business or customers. These can be used to highlight different features of your brand and help users make well-informed decisions. The next section covers the types of general pictures you should upload.

Videos

Lastly, users and business owners also have the option to upload videos to a listing. With the popularity of video content skyrocketing, this is a great way to give customers a more hands-on look at your brand.

Types of Photos to Add to Your Google Listing

Exterior & interior photos

Use these types of photos to help customers identify what your business looks like from the outside, and what kind of atmosphere they can expect when they walk inside.

Product photos

Use product photos to give customers a better idea of what you offer in addition to showcasing product quality.

Service photos

Just because you don’t offer a physical product doesn’t mean you can’t showcase what you do. Take pictures of your team in action or working with customers to help users understand how you can help them.

Food & drink photos

This one’s pretty self-explanatory. Make your food look as deliciously enticing as possible.

Common area & room photos

If you’re in the hospitality business, help potential customers visualize the luxuries and amenities they could be indulging in.

Employee photos

Having a high-quality team photo that shows customers the team behind the brand helps make your business more relatable and friendly. Additionally, if you’re a home service business, having photos of the actual people going into your clients’ homes will foster that much-needed trust.

What are the Requirements for Google My Business Photos?

To ensure your Google My Business listing is represented in the best light, you’ll want to make sure you follow Google’s photo and video posting guidelines which we’ve covered below.

Use real, unaltered pictures

While filters and graphic elements can enhance your images on social media, you’ll want to steer clear of them on Google My Business. At the heart of the Google My Business platform, Google’s true aim is to help bring the physical world of business, online. Understanding that an increasing number of users are turning to Google My Business to make purchase decisions each and every day, that means only uploading photos and videos that serve as true, unaltered representations of what your business is like in person.

Photo requirements

The requirements for photos are as follows:
-JPG or PNG format
-size between 10KB to 5MB.
-minimum resolution of 720px x 720px
-represent reality without the use of filters or major alterations

Video Requirements

For videos:
-maximum duration is 30 seconds
-maximum file size 100MB
-minimum resolution 720px

Bonus Google My Business Photo Tips

1. Whenever you add a new product or service, be sure to showcase it on your Google My Business listing to help increase awareness.

2. Smiles go a long way for users that are sitting on the fence, so take some pictures with happy customers in and around your business.

3. Remove or flag photos that don’t represent your brand and that violate Google’s content guidelines to keep your listing in top shape.

4. Make sure you get your business verified, or else none of your photos will show up anyway!

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