Tackling your business website’s Search Engine Optimization can be an intimidating task. Getting your business on the first page of Google may seem like quite a feat, but it’s doable! Let’s start with three very simple ways to win favor among search engines. They are fairly small problems, that if resolved, can make a big impact on your small business website rankings.
Use a 301 redirect
Many small business owners have their website address setup under two URLs; for example: https://www.thrivehive.com and https://thrivehive.com. Search engines like Google might consider these to be two different sites which has a negative impact on your website rankings!
So how do we solve this issue? We use what’s called a “301 redirect”. This is a way to tell Google that the website they’re looking for at https://www.thrivehive.com has permanently moved to: https://thrivehive.com Google understands this and assigns all of the SEO relevance of the first to the consolidated URL (counting all the incoming links under one single site).
To put a 301 redirect in place you need to be able to access your website host. The exact technical implementation varies, but it is something that your website developer can implement quite easily. If you are “the website developer”, you can read more about 301 redirects and how to implement them on Google’s site here.
If you want to check the status of your website you can go here:
Use readable web page names
What’s easier to understand?
When you’re considering whether or not you want to visit a page, having an easy to understand url gives you a good sense of what is on the web page. Because a readable URL makes it easier for people to find what they’re looking for in your site, Google has taken notice and rewards websites that use readable web page names.
To solve this potential issue simply use full words when naming your web pages. If you have a small website this is easy to do manually when you setup the pages. If you have a site that is a little larger, you’ll probably want to use a Content Management System such as WordPress that uses readable web page names automatically.
Use alt-tags for images and make your file names descriptive
Images are a great way to communicate with your visitors and to get them to engage with your site. However, Google is unable to understand the images and graphics unless they are tagged properly. If you have multiple images on your site, this offers a great opportunity to increase your search engine rankings.
This is where alt-tags and file names come into play. By using the right keywords to describe the image in the file name as well as the alt tag, you can get Google to understand what the image file is about. Once this happens you’ll get better rankings in Google Images and in regular search as well. If you’re wondering what alt-tags are, they’re a property that is set in your website’s html code. Some website platforms (WordPress is good here again) make it easy to edit the alt-tags of your images, but if you aren’t sure how to do this it’s something that your website designer can help you fix very quickly. Come up with a list of your images and the keywords that you want to use to describe the images and it is something that can be implemented very quickly.
We hope these three tips get you going to improve your SEO and if you have questions feel free to contact us for a more in depth free consult.