Short for Technology, Entertainment, and Design, TED conferences bring together leaders across different industries to inspire and share their knowledge with the public. The TED Talk videos along with their valuable insights are recorded at the conference and are archived and free to view.
We went into the TED Talk library and selected our favorites videos to share. With topics ranging from leadership to social media, here are our top five TED Talks to inspire your small business marketing.
The power of storytelling not only applies to big brands- the captivating and unique stories of each small business owner can be a huge part of your small businesses’ marketing strategy. Instead of blasting and broadcasting to an inattentive audience, capture your audience’s attention through “storytelling”.
Co-creator of successful shows like Lost and Star Trek J. J. Abrams talks about how “mystery” is an essential part of engaging your audience. IN his talk, he deconstructs the art of storytelling and highlights the idea of how withholding information is more powerful than knowledge.
Famous entrepreneur and marketer Seth Godin’s famous marketing talk is a favorite in the marketing industry. In his TED Talk, he points to how important it is to find the right people to help spread your message. His message is a strong one about leadership and marketing. He argues that the internet has changed marketing- it is not about blasting your message to a mass audience and flooding an already noisy market. Instead, leaders should found “tribes” based on shared ideas and values.
“Do What You Love” is consistently rated as one of the best TED Talks for entrepreneurs. Today, the rise of digital marketing has allowed small business owners with limited budgets access to the same marketing tools (such as Facebook) as big brands. These channels allow owners to spread your message to a larger audience and have provided businesses with more opportunities than before.
Gary Vaynerchuk explains the importance of building a personal brand when using social media, a key marketing trend for small business owners. It’s an inspiring talk to empower small business owners to keep doing what pursuing your dreams and do what you are passionate about.
The growth of digital marketing makes it difficult for you to control your message. Alexic Ohanian, co-founder of popular site Reddit, discusses how brands can use social media effectively and helps his audience understand the power of such social channels like Facebook and Twitter. By sharing a quick and funny story of “Mister Splashy Pants”, a fable of a humpback whale’s rise to viral fame.
A highly sought after speaker and business analyst, Professor John Gerzema’s lecture on consumerism after the 2008 financial crisis has changed consumer spending habits- consumers have become more selective and thoughtful about where they’re spending their money. The new consumer behavior is based on the values of the consumer, choosing products that are innovative and a good fit for their needs. His talk will inspire how small business owners “sell” to your audience. Rather than promoting your product or service directly, small business owners need to identify your customer’s problem and prove how your business can solve for it uniquely.
Would you like to share any other TED Talks that you were personally inspired by? Share it in the comment box below.