• How to Grow Your Small Business

inconsistent marketing

Every successful business owner knows that starting or running your small local business isn’t easy. Every day brings new challenges, from sales and marketing to accounting and customer service. It’s hard to stay on top of marketing when you’re already juggling so many things. However, we have found one common thread that sets successful entrepreneurs and businesses apart, and that is consistency. Read on to learn about how consistency is the number one factor in effectively growing your small business.

Secrets to Growing Your Small Business

Balance and Consistency

We often hear the comparison of marketing to dieting and we couldn’t agree more. If you want results you need to work hard, but more importantly, you have to find the right balance which allows you to identify and stick to a process.

For small business marketing success, finding the right pace is extremely important. The amount of time you spend marketing each day is less important than the commitment to marketing consistently.

Avoid Pursuing Instant Results

Many times we see people who want immediate results and try to get them with extreme efforts in a single day or week. They might take on a Google AdWords campaign, send out five marketing emails to their list, post to social media, run a coupon deal, etc. However, this usually has counterproductive results: people over-commit and overwork themselves, and are dissatisfied because they don’t see the short-term results they expected. Eventually, they give up and go back to their old habits, with lots of frustration and a struggling business.

Avoid Marketing as an Afterthought

Other times, people only remember to work on their marketing when things are slow. It seems natural to focus on your marketing at these times since you need to increase the number of customers. However, once business picks up you get busy and forget about your marketing. This results in an eventual slow down in business which generates a vicious cycle that prevents a small business from growing effectively.


How to Market Consistently

So, what’s the best way to grow your small business consistently? We suggest stepping back and coming up with a marketing routine that makes sense for your small business, based on your constraints and available resources; and then sticking to it. Here’s how:


Be realistic and evaluate how much time and money you can put into your business’ marketing. Remember, this will all be an investment in your business, it’s a long-term commitment that will generate results that compound over time. The most important thing is to determine the right cadence for you and commit to something you can stick with.


Define your long-term goals and your short-term goals. If you need help with this, check out the following blog posts:


Write down a list of things you can commit to in order to achieve these goals. This will become the foundation for your marketing plan and can include things like posting to your blog every other day or spending one hour per day on Facebook and Instagram.

If you don’t have as much time, maybe you can commit to spending a given budget on Google AdWords to generate new leads for your business. In any case, every small business is different and it is important that you set yourself up for success by committing to a plan that makes sense for you.

  1. Every day, determine the top three tasks that will get you closer to your goals, and execute them.
  2. Repeat this marketing process and keep making progress toward your larger goals.


inconsistent marketing

We want all small business owners to thrive and we believe consistency is the key to achieving this. This article sums up the way we recommend small businesses tackle marketing at a high level. Thinking through these five steps will help you determine the right things to focus on and it will help you find a pace that’s right for you. By setting up goals and a plan that maps to your reality, you will be able to consistently execute on your marketing, get more customers and grow your business.

And remember: Stick to it!

Image Credit: https://farm8.staticflickr.com/7029/6644838145_c4bff8702e_b_d.jpg


  1. Today’s business world is so complicated and competitive that, if you are not consistent with what you are doing, you will definitely fade out. No matter what kind of business you are in, there is already a strong competition waiting for you out there. Therefore, it is very important to create a specific checklist that is appropriate only for your business. I totally agree with Max, sometimes as a business owner, you should step back and analyze your situation. What kind of resources you have that could drive you forward and what kind of strategies you should apply. Sometimes, what is right for another business could definitely be devastating for yours. You are better off choosing strategies for your business according to your real time condition. Once you have identified those strategies, whether it is committing most of your time to social media, spending money on google adwords, giving out flyers, writing blog posts to increase your visibility on SEO, or even doing all of these at the same time, you should definitely stick with it for a long time. Not for a day, week or a month. But for every day. This when success follows. As the saying goes, it is not the power of waves that break down rocks, indeed it is their consistency.

Leave a Reply

Your email address will not be published. Required fields are marked *