Instagram can be a great resource for small business visual marketing. Since Instagram is a photo sharing platform, you should strive to produce the best visuals for your followers in order to engage customers.
There are plenty of types of pictures you can post on your business’s Instagram account, but in order to generate the most engagement, you need to have captivating pictures. You don’t have to have a fancy camera or computer editing software, all you need is your smart phone and the app store. There are hundreds of free and low cost smart phone apps that can help you make awesome photos. Here are the 8 best Instagram photo apps for editing and enhancing your Instagram pictures.
One of the biggest issues people tend to have with Instagram is the size requirement. Instagram only allows you to post a square photo, but with Instasize, you can easily post the entire image as a landscape or portrait photo. The free app takes your picture and resizes it to fit Instagram’s image limits without cropping the original picture. When the photo is scaled down to fit, you may be left with some blank empty space around the image. You can leave it blank for a simple look or utilize a variety of background colors, patterns, and even upload your own.
While Instasize mainly focuses on picture resizing, you also have the ability to create collages as well as use filters, effects, borders, stickers, and text. When you are done editing your image, you have the option to save it to your camera roll or upload to Instagram as well as a variety of other social media apps.
Instasize is free, but like most free apps, it has some premium features that are only available with a paid upgrade.
Pic Stitch is a picture collage app that allows you to take your simple collage to the next level. Pic Stitch hashundreds of different layouts to include as many pictures you want at a variety of sizes. You can also create your own layout to fit specific dimensions. Within each layout, you are able to edit your pictures as well as change the size of each picture in the layout. You can also adjust the size, color, or pattern of the borders that separate the pictures.
Pic Stitch creates a finished picture collage in a square—the perfect size to upload to Instagram. You can also upload collages made with Pic Stitch to other apps like Dropbox or Evernote. You can even order your finished picture collages as photo prints at Walgreens.
Pic Frame is the upgraded version of Pic Stitch. It offers all the same features, but with even more options for just $0.99.
Repost for Instagram is a helpful app for engaging with other users and showing appreciation to your customers. Repost lets you to repost any other Instagram photo or video on your own feed, while giving credit to the user who posted it. This app is useful if you would like to feature pictures that customers have taken of your business in order to thank them for the mention.
The premium upgrade gives you the option to remove the repost mark that credits the original user and the feature to see who may have used the app to repost your pictures. We recommend always crediting the original user anyways with not just the repost mark but also tagging them in your post.
Flipagram is a free app that allows you to create more intricate videos for Instagram using your pictures, videos clips, and music. Use photo or video content from your camera roll, or select fromFacebook or Instagram. For your video you can use music, adjust timing, and add filters and text. Flipagram offers thousands of popular music clips to use for free, or you can upload your own tune. Flipagram is sized perfectly for Instagram, or you can post your finished film to Facebook and Twitter.
Flipagram is also a social platform within itself as you can share your videos and view others while connecting to other users.
Over focuses on adding intricate text and art to pictures. It features tons of unique options for fonts and beautiful artwork to use. If the font options aren’t enough, you can install even more free fonts to use. The options to specify your text is endless – you can truly manipulate the text to however you’d like.
Over is especially useful for business purposes as it allows you to add your own logos and branding onto pictures. If you are especially proud of pictures you post online, Over can be a great option for adding your business name or social media handle for personalization purposes.
Over costs $3.99.
Afterlight offers hundreds of editing options to enhance your pictures for use as a marketing tool. Whether you want to venture into a more intricate editing feature, or stick to the simple stuff, it’s easy to do. Not only can you utilize the standard cropping type tools that most apps offer, Afterlight provides 15 adjustment tools, 74 filters, 78 textures, 15 cropping & transforming tools, and 128 frames!
The app is simple yet very effective. With Afterlight you can take an average smart phone picture and make it into a high-quality, captivating image for visual marketing.
Afterlight costs $0.99.
A Beautiful Mess is a whimsical app that lets you add a little liveliness into your pictures. They offer stylish filters as well as fun fonts and doodles. While it provides plenty design options, there are several in app purchases if you want even more backgrounds, borders, or fonts. A Beautiful Mess lets you really show your personality in your pictures so it leans less on the serious photo editing side.
A Beautiful Mess costs $0.99.
Camera+ is essentially a camera replacement app that provides a variety of enhanced functions that aren’t available through the default option on your phone.
Camera+ takes the standard quality of a phone camera up a notch by offering advanced features that you would generally use on a real camera. By taking pictures through this app, you have the option to adjust exposure, focus, zoom, flash, and leveling as you take your picture. After you have taken your picture (or uploaded one) they offer some color adjustment features and filters to finish up the look.
Camera+ costs $2.99.
What apps do you use to edit Instagram pictures?