Being a small business generally means that you’re on a shoestring budget with limited hands on deck. It’s vital to know the resources available that could not only make your life easier but also beef up your bottom line. Take a look at our latest roundup of the 10 best marketing resources for small business owners.
Imagery and digital media are so important these days. Companies need to keep up with the demand to meet the consumer where they live, on social media mostly, and if you’re not a digital media expert you may feel dead in the water. No fear, Canva is here! Canva has made it possible for even the least skilled business owner to design top-notch marketing collateral like business cards, brochures, social media posts, invitations and even logos at the click of a mouse. This platform is incredibly user-friendly and with hundreds of millennial-friendly images that don’t look like cheesy stock photos available, you’ll be designing eye-catching materials in no time.
Speaking of cheesy stock photos, Unsplash is a website you need in your favorites bar. With free high-resolution photos and a library growing by the day, you’ll find inspiration for your next marketing project with ease without fear of wading into the dreaded generic pic pool.
Need more help with stock photos? Check out these posts:
If you’re looking to run a social media advertising campaign, look no further than AdParlor. Create free ad mockups for Facebook, Instagram, Twitter and Pinterest. The platform allows you to add images and videos along with your specific messaging and calls to action putting you in complete control of how your messaging is received by consumers.
Scraper extracts data from web pages and exports it into an easy-to-manage excel spreadsheet. This tool could be used to mine websites for contact information to create a cold call list or gather data on a competitor to inform your next marketing strategy.
This Q&A tool is an infinite source for creative content ideas. The website offers a platform for people to ask questions they’d like answered by experts. What better way to search for your newest blog topic than to head over to Quora and check out the top questions people need answers to as it relates to your business? Just type in a keyword related to your industry, use the FAQ section to find the questions that have been shared and re-asked the most and go from there.
Find out where you place among your competitors for keyword searches and make use of the analytic tools provided by SEMRush. See competitor’s best keywords, compile a list of long-tail keywords, and find the right keywords for SEO.
For more help on keyword research and SEO, check out these posts:
This tried and true tool is perhaps the best way to understand how people are interacting with you online. Use Google Analytics to find out information like number of users who visit your page during a specific timeframe, the average time they spend on your site, how many new visitors you have as opposed to returning etc. These metrics will help you make informed decisions regarding your organic traffic strategy.
For more help with Google Analytics, check out:
Also a staple for many small businesses looking to up their SEO performance, just type a seed word into the Google Keyword Planner and watch the tool provide suggestions for related keywords along with metrics regarding average monthly searches and synonyms for each word.
Staying on top of your social media accounts can be time-consuming. Maintaining a regular posting cadence is important to staying relevant with your customers and Hootsuite makes that simple. The platform allows you to manage all of your social media networks from a consolidated platform and preload posts to publish at later dates. It also has analytics tools and allows you to respond to comments and brand mentions all from a single place.
It’s not an easy task to continually come up with fresh ideas for social media posts. Using a platform like Feedly allows you to tap into your favorite blogs and online publications to receive a daily “magazine” with all the content streamlined into one easy access point. Subscribe to industry influencers and use them to stay on top of trending topics. Using some or all of these tools will help you stay ahead of your marketing initiatives and ensure you stay organized and on track with your marketing strategy.
For more help with creating and curating social media content, read these posts:
It can be hard at times to find the time and creativity to promote your business, but it is more important than anything. Use these tools to make your marketing efforts easier and more consistent on a day-to-day basis.
This post was originally published on August 8, 2013 but updated on February 6 2018.