It’s hard enough to keep up with running your business, let alone the best ways to market it. This post was written to help you stay informed and on top of what’s important for your business’s growth and success.
10 Things to Know for Small Business Success
1. Your UVP
Your unique value proposition is what sets you apart from your competitors. It’s the thing(s) you do to help your customers in ways that your competitors don’t (or can’t). Every successful business has a UVP, whether they’ve articulated it or not. If you don’t know your business’s unique value proposition, you need to; and then you need to incorporate it into your content and messaging.
2. The Power of Local SEO
Search engines have radically improved their understanding of locality, and having your business correctly identified and optimized for local search is crucial for attracting the right customers. This means optimizing your website with your location in mind, getting your business listings in local directories set up, and tagging your location in your social media posts.
3. The Importance of Google My Business
Same song, different notes: The Google My Business platform is having an ever-growing impact on how local customers find businesses. Getting your Google My Business profile created and populated is a minimal time investment with a major return. For more help with Google My Business, head to our GMB Knowledge Center with free help and how-to articles.