April 6, 2017
Snapchat is a social media platform by which users communicate through chat and time-limited media. Many businesses are jumping on board with the app, finding new and creative ways to […]
April 5, 2017
Call tracking has been around for several years, but not enough local businesses are utilizing this nifty tool for marketing. In this post we’ll go over what […]
March 30, 2017
Get started on promoting your business for the Spring and Spring Holidays with these marketing and blog ideas for the month of April. For more ideas […]
March 28, 2017
Social media provides many unique marketing opportunities for business. It connects businesses directly to the their audience and delivers near immediate feedback from them. The challenge […]
March 22, 2017
While there are many ways to save money with your small business marketing, there are some costs that are inevitable. It’s impossible to market and grow your […]
March 21, 2017
For a while now, small businesses have been using Facebook to connect with their target audience, promote their products and services, and drive traffic to their […]
March 21, 2017
Any business can get on Facebook, and social media is an essential marketing tool, but simply creating a Facebook business page does not secure immediate benefits for your […]
March 20, 2017
With its widespread usage and versatility, Facebook has come to be a popular and effective marketing tool for businesses. However, as the platform evolves, making the […]
March 15, 2017
Blogging has become the cornerstone of content marketing. When done right, a business blog can drive several marketing goals, from improving website traffic to getting more customers. So what is a […]
March 14, 2017
The homepage of your business website is an important player in your marketing strategy. It is a snapshot of the most important aspects of your business. […]
March 13, 2017
If you want your business to grow, you need to create a marketing budget. As a small business, you may think you don’t need a budget […]
March 8, 2017
Your business website’s homepage is like a digital storefront for your business. Visitors should be able to gather your most important information before going inside. In […]
March 8, 2017
Optimizing your website’s searchability is a necessity for getting on the first page of Google, let alone getting found online. One of the best ways to ensure you’re […]
March 7, 2017
Since Instagram’s initial release of the Stories feature five months ago, business owners have found many ways to use Stories, such as experimenting with different hashtags […]
March 1, 2017
The amount that a company should spend on marketing varies according to several factors, including stage of growth, speed of growth, industry, resources available, and more. Needless […]
March 1, 2017
For most business owners, the idea of Snapchat marketing is pretty foreign, and maybe even a little silly. Isn’t that the photo app that high schoolers […]
February 28, 2017
The Google search engine is a powerful tool and one that the majority of people use on a regular basis. As a business owner, setting yourself […]
February 24, 2017
Location-based marketing and mobile marketing for small business go hand in hand. In fact, the primary reason why location-based marketing is now an option for small businesses […]
February 22, 2017
With today’s technology and mobile devices, people are enjoying unprecedented amounts of access to the internet. Add social and sharing capabilities to the mix, and people are […]
February 21, 2017
Mobile marketing for small business takes many forms. Just as there are many ways to use a mobile device, there are many ways to connect with […]
February 20, 2017
One of the tenets of marketing is providing useful, relevant content to your target audience. However, just as your target audience members aren’t all the same, […]
February 15, 2017
Social media has come to be an effective channel through which businesses can create more personal and creative connections with their audience. Visual, informative, and real time […]
February 8, 2017
In August of 2016, Instagram changed its feed from linear to algorithmic. With the original version of Instagram, your feed displayed all of the posts of […]
February 7, 2017
Marketing your business is an investment of time, money, effort, and grit. It is important to invest in your activities so that you can get the […]
February 7, 2017
Finding the right customers for your business is crucial to its success. When you concentrate on the people who are most in need of or interested […]
February 6, 2017
If you haven’t already noticed, marketing a business involves a lot of writing. Between blog posts, emails, website content, and everything in between, you spend a […]
February 1, 2017
Effective marketing places a lot of emphasis on the here and now, and social media is leveling the playing field. Small businesses can now incorporate location-based […]
January 31, 2017
On Instagram, every user has the option of posting pictures and videos into their Story—an album that refreshes every 24 hours. While you may know that […]
January 24, 2017
Instagram Stories enables users to post pictures and video to an album that disappears after 24 hours. At first, you might think this is an unnecessary […]
January 18, 2017
Just because a business is local doesn’t mean people know about it. In fact, there are probably dozens of local businesses in your neighborhood that you […]
January 16, 2017
Social media. You see it and hear about it all the time. Notifications show up on your phone, you hear about it constantly, you see hashtags […]
January 11, 2017
Location-based marketing focuses on reaching your target audience in the right place. It is not a new practice, as people have always known to strategically focus on […]
January 10, 2017
Real-time marketing is about reaching the right person at the right time—that is, a person most likely to engage with your business at the time they are […]
January 7, 2017
Online marketing is one of the best ways for small businesses to succeed and grow. As technology continues to advance, so too will online marketing tactics, […]
January 6, 2017
Blogging for your small business is a low cost (essentially free) marketing tool for your business. By merely supplying useful information to your target audience, you […]
January 4, 2017
Influencers are people who may not be famous, per se, but have loyal and engaged online followings in a number of local or niche markets. As […]
December 21, 2016
Marketing your business is about identifying, appealing to, and utilizing the behaviors of your target audience. Every target audience is different, and the most effective marketing activities […]
December 20, 2016
Real-time marketing doesn’t require fancy technology or complex automation. With the right timing, you can use even the most basic tools, like social media, to maximize […]
December 19, 2016
Coming up with ways to stand out to users and distinguish your business from competitors on social media can be tough. With millions of users and […]
December 14, 2016
Marketing your business is like an equation with two sides: one side is conveying the value of your business, and the other is reaching the right […]
December 14, 2016
Your business needs a blog because it helps you get more customers. No, owning a small business is not about just getting more customers; you are […]
December 13, 2016
With today’s technology and connected devices, people are experiencing unprecedented levels of speed, mobility, and accessibility in obtaining information. We no longer wish or hope for […]
December 5, 2016
As a small business owner, you may feel like online advertising is the only route to grow your business in today’s digital world. However, that simply […]
November 30, 2016
In today’s digital world, marketing experts are always talking about how you can use online marketing and advertising to grow your small business. Online marketing efforts […]
November 16, 2016
Basics serve an important role at every stage of a process. We start with the basics when learning something new; we stick to the basics when […]
November 9, 2016
Hashtags are words or phrases that group similar content on social media. This makes it easy for users to search for specific content, or similar content […]
November 3, 2016
Google Analytics is a free service that will help you to obtain the most value from your business website. With all that it has to offer, […]
November 2, 2016
It’s no secret that visual content is highly important in establishing your brand’s identity online. When landing on a business website, much of the information that […]
November 2, 2016
Social media offers endless opportunities and benefits for marketing your business. While this is the beauty of social media, the infinite possibilities can make it hard […]
October 31, 2016
As the internet has become a staple element in the buyer’s lifestyle, it goes without saying that your business needs a website. If designed properly, your […]
October 25, 2016
Social media can be used to support the many dimensions of a business—products and services, audience and customers, personality and culture, promotions and reviews , and the […]
October 20, 2016
Instagram is a great way to tell your story and express your brand using the power of visual influence. Instagram Direct—a private messaging feature within the […]
October 19, 2016
Social media is a window into the personality, products, and services of your business, and a venue for interacting with your target audience. These are golden […]
October 13, 2016
There are many ways to use Instagram Direct messages for reaching your small business goals. You can ask for feedback, notify contest winners, provide special deals, […]
October 11, 2016
While the term “social” is commonly associated with hanging out with friends, the “social” in “social media” extends far beyond that. It refers to interacting with […]
October 10, 2016
As a business owner with a small marketing budget, collaborations with bloggers and local influencers can be an effective, cost-efficient way of marketing your business. But, […]
October 6, 2016
Instagram Direct is a feature of Instagram that enables you to send messages, pictures, and videos privately to users. You can send direct messages to one […]
October 5, 2016
Growing your business involves engaging more people, so as to build your audience and attract more customers. However, simply putting your business in front of people […]
September 16, 2016
With the rise of blogger and social media “celebrities,” influencer marketing campaigns have become increasingly common across all types of business industries. We know that customers today […]
September 7, 2016
If you aren’t living under a rock, then you probably know what a Facebook business page is and why you need a Facebook page for your […]
August 31, 2016
You never get a second chance to make a first impression. This statement rings truer now than ever when trying to create the best subject lines […]
August 24, 2016
Facebook contests and giveaways are a creative way to get your business’s name, products, and services in front of new potential customers. But a contest only […]
August 22, 2016
Bloggers and social media influencers are trusted and respected voices who can help get your product, service, or brand in front an untapped (and potentially large) […]
August 17, 2016
In our modern age of social media, small businesses can easily reach their target audience for cheaper than ever before. Instead of paying large sums for […]
August 15, 2016
Instagram is an effective social media tool for building and engaging with potential customers. What many small business owners don’t know is that Instagram can also […]
August 8, 2016
In order for potential customers to find your business online, you must be showing up on search engines. In order to show up on search engines, […]
August 5, 2016
For many businesses, particularly ones whose sales tend to peak in the summer, back to school season means lower sales and lower traffic online and in-store. […]
August 4, 2016
August is upon us, which means we’re only a few days away from one of the biggest events of the year—the 2016 Rio Summer Olympics. The […]
August 2, 2016
Snapchat can be an effective way for small businesses to reach a specific target audience. However, unlike Facebook and Instagram where followers can access your website directly, […]
August 2, 2016
Social media is a great way to engage with your audience, but what works for every business and audience will be different. This post will give you some general ideas for improving your social media presence and your posts in such a way that will increase audience engagement.
July 30, 2016
In the past couple of weeks, Instagram has started to unveil business profiles. Business profiles on Instagram give you the opportunity to learn more about your audience […]
July 29, 2016
If you’re a business owner, one of the best things you can do is create a Facebook page for your business. Facebook is the most widely used social […]
July 27, 2016
Between the time commitment, generating content, and understanding platform-specific terminology, having multiple social media accounts can seem overwhelming. The great thing about social media is that […]
July 22, 2016
If you’re already running a Yelp page for your business, you’re taking advantage of an outlet that can drastically increase your visibility and reputation. If you […]
July 21, 2016
Unless you’ve been living under a rock over the past few weeks, you’ve probably heard about the latest viral craze to hit the United States: Pokémon […]
July 21, 2016
In today’s digital world, social media is a powerful tool for marketing your business. However, getting the most of your social media marketing can be difficult […]
July 20, 2016
With so much competition, small business owners need to be able to reach people who are the right potential customers. So, how do you find the […]
July 12, 2016
Not every small business has an audience that can use its products and services year-round. This means that when things slow down and the rush is […]
July 11, 2016
With most companies now having accounts on the same social media platforms and interacting with their customers in similar ways, it’s getting more difficult to find […]
July 8, 2016
With never-ending competition between small businesses, small business owners need to keep an edge over the competition. Hosting events can help you stick out from the […]
July 5, 2016
Every business has a customer or group of customers who are the perfect fit for their business, but sometimes you have a product or service that […]
June 28, 2016
Hashtags are useful for businesses in many ways. While general and widely used hashtags can help you categorize your business and specify your products and services, custom hashtags can […]
June 24, 2016
With so many small businesses competing against each other for customers, retaining customers is now as important as ever. Gaining new customers and building your audience […]
June 21, 2016
Snapchat is quickly becoming a popular social media platform for small businesses. The real-time platform provides a means for small businesses to put the customer in […]
June 16, 2016
If you find yourself struggling to stay busy as the beginning of Summer arrives, you might not even be aware of all the holidays and marketing […]
June 16, 2016
In order for your small business to thrive, you need to find the right customers for your business. Selling to the appropriate customers may be obvious, […]
June 8, 2016
Choosing the right domain is often a difficult task. It takes a lot of time, effort, and planning to pick one that’s available and that will […]
June 7, 2016
In order to survive and grow into a profitable company, every business needs customers. In order to get customers, every business needs to promote itself. Before […]
June 7, 2016
Instagram is the storybook of social media, Facebook is the textbook, and Twitter is the note you pass to your friends in class. Instagram is one […]
May 28, 2016
With the constant influx of new marketing tools out there, it can be overwhelming at times for small business owners to know where to get started. […]
May 26, 2016
Simply getting visitors onto your website will not grow your business. Getting visitors to willingly follow a specific path on your website, however, will grow your […]
May 23, 2016
It’s no surprise that a top initiative for business owners is to obtain net new business on a regular basis. Growing your organization and expanding your […]
May 19, 2016
Judging by all of the regular Joe’s that have made a name for themselves by becoming famous on Instagram, it’s safe to say that Instagram has […]
May 17, 2016
We all dream. We have big dreams, grand ambitions, and smaller dreams, things we desire on a daily or weekly basis. Every business owner shares the […]
May 16, 2016
Whether you’re just starting your business or you’re a seasoned pro, consistently reviewing and maintaining a wish list of long term business goals is imperative to […]
May 13, 2016
We’ve written about how you can save time and money by using customer photos in your own marketing efforts on social media. In fact, user or consumer-generated […]
May 12, 2016
When planning a road trip, what’s the first thing you do? You consult a map. Similarly, before embarking any marketing initiative, you should create a marketing […]
May 11, 2016
For many small business owners, gaining traction on social media can be slow. It’s difficult to grow your account on Facebook, Instagram, or Twitter when you’re […]
May 9, 2016
Looking into the future of your business you likely envision growing it, establishing yourself as a respected entrepreneur and turning a profit. These are your long-term […]
May 2, 2016
Social media has been a game changer in the world of small business marketing. The free tools available to you, especially via Facebook, have enabled business […]
April 28, 2016
If only revenue were generated simply from customers opening emails or visiting websites alone. We’d all be running multimillion dollar businesses if that were the case. […]
April 25, 2016
As a business owner, you’re probably looking for new ways to reach local customers. By concentrating your efforts in a smaller area, you can focus on […]
April 19, 2016
What if we told you that there’s an easy way for your business to get high-quality, high-engagement content at little to no cost? What if we […]
April 11, 2016
Hashtags are a common marketing tool that small business owners are starting to take notice of. You’ve probably noticed hashtags not only on social media but […]
April 6, 2016
Do you remember what it felt like to have a birthday party as a kid and be terrified that no one would show up? Hosting an […]
March 30, 2016
For many small businesses, marketing can be somewhat of a gamble. There are all sorts of components one can use in order to generate business or […]
March 28, 2016
You already know that email marketing is important. Perhaps you have an email list and send out newsletters. But many people struggle with writing subject lines. […]
March 18, 2016
With 1.49 billion members worldwide and 22 billion ad clicks per year, Facebook is arguably the most important social network in the world. At the very […]
March 14, 2016
Social media platforms such as Facebook can be excellent marketing tools for businesses. For many, however, the value of Facebook and other websites can often seem […]
March 8, 2016
Email newsletters are essential for converting leads into customers. Just one email can take someone from a curious bystander to a loyal customer for your business. But writing […]
March 2, 2016
One of the best ways to engage your audience and customers online is by promoting your business through social media. If you really want to grab […]
February 22, 2016
Facebook is a must-use platform when it comes to creating events. It’s a free and effective way to get the word out on any event your business […]
February 19, 2016
Whether you run a product-based or service-based business, promotional email subject lines can be some of the trickiest to write. With high-tech spam filters, separate promotional […]
February 16, 2016
When people think of tracking, they often think of Boy Scouts scanning the ground for traces of wildlife or Hansel and Gretel who laid down pieces […]
February 14, 2016
Even in this age of social media, emails remain one of the most efficient and effective ways to reach your contacts. So whether you’re looking to […]
February 2, 2016
It’s the start of a new month and we’ve got some fresh marketing ideas for you to promote your business. There’s more to February than just […]
January 21, 2016
ThriveHive is pleased to announce that it was ranked #1 in User Satisfaction for Marketing Automation by G2 Crowd, the world’s leading business software review platform. G2 […]
January 20, 2016
Tag, you’re it! These days, social media “tags” are all the rage. You may have been “tagged” on Facebook before, and were never quite sure what […]
January 6, 2016
The holidays are over, New Year’s Eve was celebrated with a bang, and a fresh start is finally here. Make 2016 the year you make full […]
December 30, 2015
Email marketing is a vital tool for businesses, and can make a huge difference in your yearly revenue collection. Companies worldwide use email marketing to great […]
December 29, 2015
Advertising has a long and rich tradition in human culture. From vendors harking their wares on the streets with loud pronouncements, to the editorial advertisements in […]
December 28, 2015
When it comes to your business, mastering email communication is integral to success. In terms of your marketing strategy, writing effective emails is essential to seeing […]
December 22, 2015
When it comes to your company’s marketing efforts, every aspect should be well-considered and fully thought out—including and especially your marketing budget. We get a lot […]
December 18, 2015
As business owners know, no business is static. Constantly changing, growing, and digging their own “niche,” businesses seem to take on a spirit of their own. […]
December 11, 2015
Referrals are some of the most valuable sales leads a company can get. They can provide your business with high-quality potential customers and clients who already […]
December 1, 2015
Social media giveaway contests on Facebook or Instagram can help you build a reputable brand, generate new business, and create repeat customers all at the same time. […]
November 23, 2015
Marketing without a marketing plan is like driving with your eyes closed. If you want to grow your business, it’s essential that you invest in marketing. […]
November 20, 2015
The use of email marketing continues to grow as many companies recognize the great effect of this direct marketing strategy. For a much lower cost than with […]
November 16, 2015
When it comes to running a successful marketing campaign, or indeed, a thriving business, planning is key. In fact, whether you’re a small business or a […]
November 13, 2015
Facebook is the biggest social media platform in the world today. With over 1 billion active users, it is the perfect place for any business to […]
November 10, 2015
Email is a key communication tool in today’s day and age. For any professional, regardless of their industry, email will be the way the majority of […]
October 23, 2015
In today’s day age of email marketing is of more importance than ever. We’ve swapped phones for Facebook and pen and paper for a keyboard. That’s […]
October 22, 2015
In this digital age, the realm of marketing is no longer reserved to professionals in the field. Today, anyone can market their business—regardless of funds or […]
October 20, 2015
The current marketplace is oversaturated with products similar to yours. So unless what you have is a groundbreaking product, it is very difficult to stand out […]
October 15, 2015
Visual marketing is a key component of marketing your small business. Photos attract and engage customers through email newsletters, blog, and social media posts. Many small […]
October 13, 2015
Instagram is a great way to market your business and grow your sales. With over 300 million monthly active users, and more than 75 million use the […]
October 7, 2015
Moments of inspiration and motivation can seem elusive and fleeting when you’re a small business owner. Think of how it feels when you’re on a roll: […]
October 2, 2015
Internet marketing’s popularity, effectiveness, and traceability have caused many small service-based business owners to drift away from traditional marketing mediums like print ads, mailers, coupons, and […]
September 30, 2015
Are you a business owner or entrepreneur looking to optimize your website to rank higher on Google? By now, you probably know that using relevant keywords […]
September 22, 2015
Creating a Facebook contest or giveaway is a fantastic way to generate interest and engagement in your business on Facebook. Whether you’re looking to generate business […]
September 18, 2015
LinkedIn can be a confusing place. The social media website is for businesses and employees to connect online but many small business owners are hesitant to […]
September 4, 2015
As you make progress towards incorporating marketing into your business, you will find that your blog becomes the cornerstone of your content. Many businesses struggle to […]
September 1, 2015
LinkedIn groups present an opportunity to make new connections and promote your expertise by sharing ideas with a new audience. Not only can you grow business […]
August 31, 2015
Website and webpage optimization is what helps your business rank in local search results. Every aspect of your websites can be optimized to give your business […]
August 26, 2015
Instagram has revolutionized how we experience visual content. It allows people and businesses from around the world to connect through pictures, graphics, and video. With the new updates […]
August 18, 2015
One of the most important ways that people will find your business is by performing a search in Google. As a business owner, you have the […]
August 17, 2015
Link building through inbound, or backlinks, is an extremely important component of search engine optimization. Google sees backlinks to your site as a sign that others value your […]
August 12, 2015
When a person wants to find a business or a type of service, they turn to the internet. Online directories like Yelp, Yahoo, and Google+ are […]
August 4, 2015
For any small business, obtaining customer contact information and email addresses can be tough to do. Email is a great way to keep in touch with former […]
July 24, 2015
Online polls and surveys are useful tools for small businesses to connect with customers and gauge insight on customer satisfaction. Google Forms is a simple and convenient […]
July 22, 2015
We all know that blogging for your business is important. It positions you as a helpful resource to potential customers and improves your SEO. Studies have […]
July 14, 2015
Recognizing customer patronage is not only the polite and personable thing to do, but it can help lead to loyal customers and more business in the […]
July 2, 2015
Visual marketing is a crucial part of marketing your business. Images and photos not only catch the eye of readers, but they evoke emotions and connections toward a […]