March 12, 2020
Email marketing used to be all the rage but with the popularity of social media on the rise, small businesses tend to forget how powerful email […]
March 6, 2020
Looking for some Facebook posting inspo? Search no further—we’ve got a slew of ideas to share. Social media is a place for your marketing strategy to […]
February 28, 2020
Ten things you can do to boost awareness of your business within your locale and get more customers through your doors.
February 26, 2020
March is upon us and we have a fresh list of marketing and promotion ideas for your small business! Use these ideas to spread the word […]
February 19, 2020
Before you call it quits for the day, spend your commute home educating yourself. While the number of business and marketing podcasts available is seemingly endless, […]
February 1, 2020
Valentine’s Day is just around the corner and if you’re like most business owners, you’re constantly looking for ways to engage your existing and potential customers. […]
January 13, 2020
Learn how to set up a customer loyalty program so that both your business and customers can experience the benefits.
January 8, 2020
With January being National Mentorship Month, we are inspired to provide some tips and advice for entrepreneurs looking for some guidance. So let’s get to it! […]
December 27, 2019
Here are 16 real examples of Instagram posts that tie January themes and holidays into business marketing.
December 26, 2019
Real examples of how to use posts, events, groups on Facebook to engage your audience, market your business, and generate leads this January.
December 19, 2019
For a small business owner, the holiday season is often the busiest time of year. While the winter months can bring about a burst in sales, […]
December 18, 2019
See how real businesses are adding a holiday theme to their Facebook pages, posts, and promotions.
December 17, 2019
These eight tips will enable you to sneak some easy marketing into the busy holiday season so you can capitalize on can't-miss opportunities.
December 16, 2019
Easy ways to use your website, Google business listing, social media, email, and offline channels to promote your business during the holidays.
December 12, 2019
Use these simple promotion ideas across a variety of channels to get more customers this holiday season!
December 9, 2019
Here are 120+ hashtags to choose from—for running promotions, representing your brand, attracting new customers, and just good ole' fashioned holiday fun.
December 5, 2019
Easy December Instagram ideas to engage your audience in fun and festive ways. Includes real examples for inspiration!
December 2, 2019
Real examples of holiday-themed Instagram giveaways to increase engagement, build your audience, and generate leads for your business this season.
November 29, 2019
Ten creative marketing ideas to help your local businesses stand out and win customers this December.
November 28, 2019
Get more email opens with these attractive subject line examples—for Thanksgiving, Christmas, Hanukkah, New Years, and more!
November 19, 2019
Browse through a diverse range of deal and offer ideas to attract shoppers to your business on Small Business Saturday.
November 18, 2019
Learn how to create an effective marketing plan to engage your audience and promote your business on Small Business Saturday.
November 11, 2019
Promotion ideas and digital tools to help you get noticed on Small Business Saturday.
November 5, 2019
Check out these real examples of Facebook posts to help you boost engagement and promote your business in November.
November 3, 2019
Small Business Saturday marketing ideas to promote your business, attract shoppers, and get more customers.
October 28, 2019
We know that the fall and winter months can get a little dreary, so be sure to keep your Instagram content bright and cheery! With the […]
October 17, 2019
Make use of November observance days, awareness causes, and holidays to creatively market your business!
October 7, 2019
Fourteen frighteningly easy marketing ideas to boost sales and increase engagement this Halloween.
August 16, 2019
10 fall and september-themed ways to promote your business this September!
July 29, 2019
The Questions and Answers section in your Google My Business (GMB) profile is a great (and free) opportunity to market your business. By strategically seeding your […]
July 26, 2019
Monica Ho, CMO of SOCi, a leader in social and reputation management, recently invited me to share my perspective on SOCi’s new LSM Benchmarking report, which […]
July 25, 2019
Marketing and blog ideas to promote your business for the month of August.
July 6, 2019
Learn about the many approaches you can take to increase sales for your business, whether for existing customers or new, online or off.
July 3, 2019
Google’s algorithm is always changing. Use these strategies to get your business showing up in the highly coveted Local Pack on results pages.
June 21, 2019
Happy official first day of summer! Among the sun and the sand and the backyard barbeque, one of the best bits of summer is refreshing your […]
June 18, 2019
Google Tag Manager (or GTM) is one of those “hidden gem” bits of functionality that can make your marketing analytics way more digestible. But the learning […]
June 13, 2019
Did you know 85% of people trust online reviews as much as a personal recommendation? And, 49% of consumers say a business needs at least a […]
June 4, 2019
Summer can be a sticky time of year for local businesses; some seasonal businesses deal with your customer base drying up, while others deal with a […]
June 2, 2019
Small business owners often have a tight marketing budget. This can be tricky for when you’re trying to promote your business. While you’re figuring out your budget, there […]
May 29, 2019
Curious about a Google rank checker? Learn how you can get all the details about the state of your local business listing on Google each month […]
May 23, 2019
When it comes to local businesses, online reviews (and specifically Google My Business profile reviews) are King and Queen. In fact, 9 out of 10 people […]
May 10, 2019
As National Small Business Week comes to a close, we thought this would be a great time to talk about engaging in your larger community. Engaging […]
May 8, 2019
Now that you have your promotions underway, it’s time to talk about showing some love to the most essential part of any business: your customer. Your […]
May 6, 2019
Happy National Small Business Week! Go ahead and give yourselves a pat on the back for all the hard work you’ve done to build your business. […]
April 18, 2019
Moving locations has always been a challenging moment for any small business. And with more and more customer searches happening on mobile, getting found on Google […]
April 4, 2019
Ways to promote a new product or service for small businesses to get new customers and sell more.
April 2, 2019
As a fitness business owner, your schedule gets booked fast. Keeping up with classes, clients, trainers and maintaining your facility doesn’t allow much time for a […]
March 25, 2019
An easy step-by-step guide to creating, claiming, and verifying your business on Google. It's time to get your business on the map and get found by more local customers!
March 18, 2019
Getting on Google My Business and maintaining your listing can get hairy. There are dozens of common challenges business owners face, such as problems accessing your […]
March 16, 2019
Every business needs a marketing strategy, but no two businesses are alike. There are no one-size-fits-all strategies for marketing your business, but there are some key […]
March 15, 2019
Producing content regularly can have a ton of benefits for your business including increased online visibility and brand awareness. But blogging regularly has its challenges, one […]
March 13, 2019
Perch has big news today! We just released some exciting new features to make it easier for you to interact with customers, prospects, and improve your […]
March 11, 2019
Here are some tips to help you make the most out of your first and future appointments with a CPA for your business.
March 1, 2019
Sales promotion examples and activities that you can use to promote your small business.
February 27, 2019
Now that you’ve got a Google My Business listing created and up to speed, it’s time to fill in the one section you’ve been putting off: […]
February 26, 2019
Without a doubt, you feel very appreciative of the many loyal customers that continue to stand by your business. But how do you show that appreciation, […]
February 25, 2019
Every business has competitors. Depending on your industry and your value proposition, you may be in a Thunderdome-style war of all against all, or you may […]
February 22, 2019
Monitor and respond to questions on your Google My Business Profile in Inbox, and see what questions customers are most frequently asking businesses in your category […]
February 19, 2019
For more help with getting found, standing out, and getting chosen on Google, head to our Google My Business Knowledge Center below:
February 19, 2019
If you own a business of any kind, you’ll inevitably be faced with the ever important question: should your business be on Google? Now, we’re not […]
February 18, 2019
Understand where your Google My Business listing appears, how it helps your business, and how it differs from Google Maps and Google Plus.
February 18, 2019
Many small business owners mistakenly think they can succeed with an on-the-fly approach to marketing. Others think they can get away with using just one channel […]
February 17, 2019
The dreaded plateau. Most small businesses experience it at some point. You’ve seen revenues increase as you reach more and more customers until you eventually see […]
February 14, 2019
Learn how to get found on a Google Maps, Web, and Image search—each are equally important for improving your online visibility and getting your business in front of the right audience.
February 14, 2019
So, your Google My Business listing is complete (or is it?), fully verified, and live on the web for potential customers to see—now what? As with […]
February 12, 2019
At first glance, the Google My Business (GMB) platform may just seem like another way for your business to gain some “real estate” in local searches. […]
February 11, 2019
Reviews are a powerful marketing tool, and free word-of-mouth advertising for your business! We have put together some guidance on how to respond to positive and […]
February 7, 2019
The Google My Business platform uses attributes to help users better understand the businesses they are searching. Attributes differ by industry and may include payment information, […]
February 6, 2019
How to improve Google ranking: a step-by-step tutorial to get your business on the first page of Google.
February 6, 2019
Multiple listings can exist for a business in Google, however duplicate listings violate Google’s Guidelines. It’s important to resolve duplicate listings for your business for a […]
February 5, 2019
As a business owner, you must verify your Google My Business listing before you can take control of it and make improvements. Verification of your Google […]
February 4, 2019
The categories you choose in Google are critical to ensuring the right customers are finding your business in Google Search and Maps. You may have the […]
February 1, 2019
Active posting on Google is a powerful way to promote your business in interesting new ways. Google now lets you add free posts directly to your […]
January 31, 2019
From time to time, Google may update your listing. It’s important to regularly check for changes and review them for accuracy. How to Monitor Updates to […]
January 30, 2019
Your phone number is an important component of your business profile. It’s not mandatory, but we highly recommend you add it! How to Add Your […]
January 29, 2019
Consumers often use Google to quickly check when a business is open. It’s important that your business hours are readily available and correct. Why you should […]
January 28, 2019
Unless you’ve been hiding under a rock, you know about the importance of having a website for your business. But perhaps you feel that your business is […]
January 25, 2019
Google posts are intended to promote your business and drive customer action. Active posting on Google is a great way to boost your online presence, promote […]
January 21, 2019
Adding a location to Facebook improves a business's visibility and helps customers locate you. Here's how to add a location to Facebook posts, photos, & mobile.
January 18, 2019
Use these 7 tips to get your business to show up in top results for local and maps searches.
January 17, 2019
When building a brand, one of the most important things to consider is the tone of voice and frequency you want to maintain. Brand and marketing […]
January 16, 2019
Google My Business. This free tool is gaining importance but do you know how to use it successfully? Google is always changing, and Google My Business […]
January 15, 2019
The objective of your emails may be simple, but coming up with the content for them never is! We know the struggle, so in addition to […]
January 14, 2019
A staggering 46% of online searches have local intent. Here are 6 reasons to take advantage of the free Google My Business platform.
January 10, 2019
One of the best features of Google My Business that sets it apart from other listing platforms is the ability to communicate directly with existing and […]
January 8, 2019
Working cohesively with others can be difficult, challenging, and even frustrating at times. Getting a group of people to work towards one common goal requires a […]
January 7, 2019
Opening a business can be nerve-wracking, time-consuming, and expensive. There are many moving pieces that go into opening a business, and it can be difficult to […]
January 2, 2019
With 2019 upon us, you are probably looking to make some changes to your productivity and organizational toolkit. The start of a new year provides a […]
January 1, 2019
The beginning of a new year is the perfect time to reassess where you could make some changes and adjustments. As a small business owner, time […]
December 28, 2018
Opening and operating your own small business can be incredibly time-consuming. As a small business owner, free time is something that sometimes feels more like a […]
December 19, 2018
Have you joined the bandwagon and begun using social media to market your small business? If so, that’s wonderful! However, as you know, what constitutes effective […]
December 18, 2018
Working from home is a great way to eliminate your commute, boost your mood, and get some much-needed self-care in. For many business owners, their home […]
December 11, 2018
Chances are, you found this blog post after scrolling feeds on your phone—the same phone you’ll use to search for something later today that you don’t […]
December 8, 2018
A retreat is a great way to bond with your best clients, and when executed effectively, can help to strengthen customer loyalty, improve sales, and create […]
December 5, 2018
For any business owner, getting your name known and out into the community can be challenging. Creating brand awareness is often accomplished through social media, digital […]
November 28, 2018
The end of the year can often be a hectic time for small business owners. Between all the holidays, you may feel like your yearly taxes […]
November 26, 2018
You can market until you’re blue in the face, but if you aren’t trying to appeal directly to your target audience, you are likely wasting your […]
November 21, 2018
Perhaps you just created a Google My Business listing, or perhaps you’ve had a listing for a while. Let’s talk about how to make that listing […]
November 20, 2018
Google My Business itself is not a public-facing, searchable directory (such as Yelp), BUT your listing on Google My Business is what many other public-facing, searchable directories pull from.
November 19, 2018
Small businesses readily rely on consumers in their own backyards, as opposed to a national audience, to keep their doors open. So what are you doing […]
November 13, 2018
Business growth contributes to longevity. This is especially true in the case of small businesses, 70% of which don’t survive their tenth year in business (Source: […]
November 9, 2018
No matter what kind of product or service you offer, social media is one of the few marketing channels that can benefit all businesses. With millions […]
November 7, 2018
Building a community is more than just creating brand loyalty—it’s building a customer base that identifies with your culture, mission, and values. Turning your customers into […]
November 1, 2018
Growth is oftentimes one of the hardest challenges many small businesses face today. Not because they lack the necessary talent to get there, but because they […]
October 26, 2018
Finding high-quality, long-term employees can sometimes feel like an impossible task. In the last decade, the workforce has changed dramatically from long-term careers to job hopping […]
October 22, 2018
Social media is a valuable marketing asset to build up and maintain. Not only is social media free publicity and brand awareness, but also a great […]
October 19, 2018
Finding quality, part-time help, especially around the holidays, may seem like an impossible task for your small business. Hard-working employees are not only difficult to find, […]
October 11, 2018
While we wish we could be successful in everything we do, the reality is that at one point or another, we’ll face failure. Whether your mistake […]
October 10, 2018
Building a successful and well-crafted blog for your business is an important step to turning website visitors into customers. An effective and active blog on your […]
October 9, 2018
There are many benefits to incorporating reposting into your social media marketing plan. Reposting is an excellent way to engage with your followers and interact with […]
October 5, 2018
Building a strong social media presence for your small business has never been more important. Over 88% of small to medium-sized businesses use social media as […]
October 4, 2018
With the rise of entrepreneurial mothers entering the labor force, we have come to also recognize the increase in women choosing to return to work after […]
September 26, 2018
Feedback is one of the most valuable things you can receive from your customers. Not only will it help you improve your business, but it will […]
September 25, 2018
Making and keeping to a budget is a critical skill both in personal life and for business owners. Fiscal discipline and money management aren’t optional if […]
September 7, 2018
Instagram is one of the most popular social networks in the world. It has millions of active users. By joining, you open the door for your […]
August 27, 2018
The use of drones in advertisements, social media, and pop culture has taken the world by storm. Marketers and business owners see the value in adopting […]
August 20, 2018
Instagram is arguably the most popular social media site among millennials and young adults. With endless customizable options, such as Stories, GIFs, and filters, it has […]
August 17, 2018
This post was written February 23, 2016 and updated August 27, 2018
August 17, 2018
Effective teamwork is the cornerstone of any successful organization, but working with others can often be overwhelming, even for the most patient employees. Being able to […]
August 1, 2018
A well-thought-out partnership can take a company to new heights. Think of Spotify, Hulu, and Netflix. All were already household names across the country, yet, their […]
July 19, 2018
Good branding isn’t accidental. It’s largely driven by intention, although some of the elements that make up a solid brand may be discovered by chance. Whether […]
July 16, 2018
As a small business owner, you want to stand out from the pack. Having a well-known brand or business name is important in finding and retaining loyal customers. […]
July 12, 2018
Marketing consulting can really help guide a small business on its growth trajectory, but many small business owners are hesitant about looking for consulting help because […]
July 7, 2018
Let’s face it: keeping up with a blog of any kind is hard work. Not only do you have to stay on top of your publishing […]
July 5, 2018
Get your Facebook fists pumpin’ because this month, we’ve got some exciting holidays to help jazz up your social media feeds! Check out our July marketing […]
July 3, 2018
Years ago when people wanted to find a particular business in their area, they would go to the Yellow Pages. Today, people have set aside those […]
July 3, 2018
Small business owners have a lot of expenses to deal with. Everything costs money – office rent, supplies, IT hardware, employees, taxes, fees – the list […]
June 29, 2018
How many times have you seen ads for a company that you’re a customer of, incentivizing new customers with great offers that you would love to […]
June 28, 2018
As a small business owner, you know the value of every dollar, quarter, and cent you spend. Even when your sales are skyrocketing, it’s important to […]
June 20, 2018
This post was originally published July 2013 and updated June 2018.
June 19, 2018
Videos are a fun and effective approach to engage your audience, boost sales, and promote your business. In fact, by adding a video to your website, […]
June 14, 2018
Sales promotions are exciting. For businesses, there’s the rush of serving enthusiastic customers, getting tons of orders, and making a nice profit. For customers, there’s the […]
June 13, 2018
We all wish we could go viral on social media, and small business owners are no exception. How great would it be to get worldwide exposure […]
June 12, 2018
Being a small business owner is hard, and being a woman in business comes with an additional set of challenges. We all know that mistakes are […]
June 6, 2018
You probably know that you should have some kind of marketing plan for your business. However, if you’ve never put one together before, it can be […]
June 2, 2018
Social media platforms like Facebook and Instagram started off as online communities for friends, then became a place for businesses to express their brand, and have […]
May 31, 2018
Are you just about ready to launch your brand new business, open your relocated store, or add on another location? If so, you need to […]
May 30, 2018
The process of marketing your small business can be confusing. You may find yourself asking: where do I start? What are the best marketing activities to […]
May 29, 2018
The opening of your small business is a momentous occasion deserving of a full-fledged celebration. Are you thinking of holding a grand opening party? If so, […]
May 28, 2018
Blogging used to be more of an individual activity, but now it is a must-have marketing strategy for any business. You may not even realize how […]