June 4, 2015

This Week in Tech: Instagram Ads for All, Pinterest’s “Buyable Pins” & Facebook’s “Saved Replies”

This week, the tech world saw a few big stories hit the newsstands. In particular, there were a few major social media announcements you don’t want to miss! So what do we have This Week in Tech? Instagram is rolling out their ads program to all businesses, Pinterest is launching "Buyable Pins" to allow customers to purchase directly in the social network, and Facebook is testing out "Saved Replies" before a rollout to all business pages in the coming weeks!...
June 4, 2015

The Power of Buyer Personas

What are Buyer Personas? How do you use them? And are they really worth all that effort? With buyer personas, you can read your customer’s mind. Or, rather, your customer will THINK you can read their mind. Either way, you win. When it comes to buyer personas, even if it’s strictly business, it’s important to get personal...
June 2, 2015

Genie’s 3 Digital Wishes

With the daily grind and endless to-do list of running a business, the thought of adding new-fangled digital marketing to the mix can send you over the edge. But we’re living in a digital age! You know your customers are online, and you want to reach them there. Be your own digital genie! Use online tools to boost your business, no magic required....
May 28, 2015

Adapt to Search on the Go this Summer

With Memorial Day behind us, and summer on the horizon, most vacationers will start to do their web searches on the go (if they aren't already). That means that now is the PERFECT time for your business to have a responsive website! Don’t let a non-responsive website be the Jaws in your ocean this summer. Unlike Brody, Quint, and Hooper who needed a bigger boat, all you need is to get yourself a site that adjusts to any device....
May 26, 2015

The Golden Rule: Direct Email Edition

We have all heard the expression before - “quality over quantity” - when it comes to many things in life. Sending emails to your customers is no different. Each and every one of us is a consumer, so why not treat your clients how you would like to be treated? Consider this Golden Rule not just in your shop, but in your marketing as well....
May 21, 2015

You’re Missing Out On Web Traffic

Did you know that only 2% of web visitors buy on their first visit to your site? You’re losing out on web traffic if you're not reaching out to the remaining 98% of qualified and engaged web traffic from users who are interested and familiar with your company. Stop missing out on these web sessions and start utilizing retarget advertisements!...
May 19, 2015

4 Very Brady Reasons You Need a Website

Don’t have a website for your business? Well, surprisingly, you're not alone. And, as Peter Brady so awkwardly sang, it’s time to change. A huge advantage of having a website is that it is still working even when you're not. By making information about your business available 24/7, you’re providing extra visibility for your business, as well as convenience for your customers by allowing them to do research at their leisure....
May 14, 2015

Twitter: Why People Unfollow (and how to avoid it)

Social Media Today calls Twitter the best customer service platform, as consumers can find immediate answers or resources right at their fingertips through online social activity. Consumers are swamped with brands competing for their attention on social media and reluctance to keep up with the innovations can result in a loss. In a recent survey, 12% of Tweeters said they unfollowed a brand in the last few days! What exactly causes Tweeters to lose interest and how can you prevent this from happening to you?...
May 12, 2015

Logos: Branding and What Makes Them Great

Your logo is a great way to brand your business and make it easily recognizable in your community and beyond. Starting with a basic logo is great! However, when you are ready to grow your business, having consistent branding throughout your marketing materials is key. But how do you even begin to design or decide on what makes a great logo?...
May 5, 2015

What’s a “Like” Campaign (and should I be doing one?)

The digital marketing world is full of offers for businesses to increase their Facebook page “Likes”. Many of these advertisements guarantee a certain amount of new followers based on a specific monetary spend. How many of these new likes are actually real, future customers though? The truth is, not that many. What, then, is the solution to boosting your Facebook business page? A "Like" campaign....
May 4, 2015

National Small Business Week 2015

It’s National Small Business Week! Each year, the Small Business Administration (SBA) and communities across the country come together to celebrate and support small businesses. From local grocers to medical groups, small businesses come in all shapes and sizes. In fact, did you know that a “small business” can have anywhere from 1 to 500 employees? It’s easy to see how in the U.S. alone there, are close to 30 million small businesses which drive the majority of our job growth. 52% of the American workforce is employed by a small business!....
April 30, 2015

Working on Your (Site) Fitness for SEO Results

Let's be realistic. It used to be enough to stuff a web page full of industry-centric keywords and “Black Hat” tactics to improve your site’s rankings in search results. But now, to no one’s surprise, Google has wisened up and tightened the reins once more. So what does that mean for your Search Engine Optimization (SEO) campaign? It means that now, more than ever, it is imperative that your SEO campaign focuses on overall site health....
April 28, 2015

Let’s Change the Way We View Video

An Age Old Proverb: Video Killed the Radio Star. Though it’s not 1980, the Buggles were in fact right that video would sweep the nation and take over the platforms which once existed for artists and companies to reach their audience. Video is one of the most effective tools your business can have in your repertoire, whether it's focused on a sales-like, commercial approach, a brand-distinguishing overview, or even a spot to talk about a promotion or deal....
April 23, 2015

What to Expect When You’re (Digitally) Expecting?

Do you know what to expect from your next online campaign? Digital marketing can be tricky. Organic or paid? Display advertising? Email marketing? Social? There are a lot of marketing routes to take and you may not always know what to do once that campaign has gone live. Not all campaigns are going to result in a clear-cut lead or sale, but that doesn't mean that your business isn't going to grow from those digital marketing efforts....
April 21, 2015

It’s Mobilegeddon! Google’s Algorithm Update Takes Effect

Mobilegeddon is here! Since the algorithm announcement, business owners and marketers have had mobile on their mind, some for the first time. The April 21st roll out has been deemed "mobilegeddon" and "mobilepocalypse" due to the significant impact the update is expected to have on mobile search results and rankings across the globe. Here's how it'll impact your business, and how you can take on mobilegeddon!...
April 16, 2015

How to Write Content: A Guide

You know your business inside and out, but when it comes to writing about it, you’re tongue-tied. Figuring out how to explain what you do to the people who need you isn't always easy. At a loss for words? Here’s how to write your website content....
April 14, 2015

You Have Live Chat – Now What?

As a business owner, having direct communication with your consumers is essential. Providing an immediate response can create great user experiences. Using tools like Live Chat not only facilitates those immediate responses, but also engages consumers and gains their trust in your company. So now that you've got Live Chat, what can you expect from it?...
April 9, 2015

Goldilocks & The 3 Websites

How long should your website’s content be? It could be long and full of keywords, short and sweet for mobile, or somewhere in the middle. When balancing the needs of customers and search engines, is it too long? Too short? Or just right? How long should your content be to provide the right information without overwhelming people?...
April 7, 2015

6 Ways You’re Using Social Media Wrong

Social Media is a balancing act: you need to maintain a proper mix of fun, informative, and your own personality to squeeze the most marketing value out of those Facebook and Twitter posts. When done properly, social media allows your customers to gain insight into the people behind the business and the “personality” of your brand. This can be an invaluable marketing tool, but only if you’re doing it the right way. Here are 6 ways you might be doing social media wrong...
April 6, 2015

Is Your Website Mobile-Friendly? Google Says It Better Be!

Heard about the new algorithm? Google is again updating their organic search algorithm. This time, they're looking to reward mobile-friendly websites - and taking aim at websites that are not. All website owners need to understand how best to protect their organic mobile rankings! This new mobile-friendly algorithm update will likely be more impactful than either of the past two updates...
April 2, 2015

So You Sent an Email – What’s Next?

So your email marketing campaign went out. You saw an increase in website traffic, in Facebook views, and additional calls started rolling in. How do you keep the conversation going? Learn from your data, repurpose your creative, and take the next steps to make the most of your campaign!...
April 1, 2015

April Fools! Using The Perfect Prank To Market Your Brand

April Fools’ Day gives all of us a great chance to learn, to laugh (especially at ourselves), and interact with each other in a creative and entertaining way. As a business trying to market your brand, the first day in April represents a unique opportunity to break from the mold of traditional content, reach millions (potentially) of people, and get them talking about you!...
March 30, 2015

Are You Using Live Chat? You Should Be!

Do you want to provide the best possible customer service? Of course you do! Tools like live chat help you reach out to customers browsing your website. Provide attention, care, and answer their questions on the spot, boosting your customers' experience on your site, and with your business. Not using Live Chat on your website yet? You should be!...
March 26, 2015

We Have a Winner! Why Contest is King

“YOU WIN!” What makes this tiny phrase so hugely important? Winning creates a fun spectacle everyone can enjoy from start to finish? It can also mean huge success for your business. Running contests through social media channels like Facebook and Instagram drives engagement, makes your customers feel involved, and builds your business through leads and loyal fans.
March 24, 2015

Why Your Business Needs a Landing Page

Landing pages, if done correctly, will almost always increase your leads. When tied to a campaign, landing pages provide a consistent experience and drive conversions. Landing pages not only generate additional revenue, but also help you gain valuable insights into your ideal customer demographics and adapt your strategies accordingly...
March 19, 2015

Subject to Change

When it comes to email marketing, the importance of the subject line cannot be overstated. In 50 characters or less, you’re tasked with conveying a message that’s, at the very least, difficult to ignore. But between balancing brevity, avoiding spammy words, and creating intrigue, there's a lot to juggle. Embrace the simplicity of the task at hand and hint at what’s to be found inside to build interest and leads!...
March 16, 2015

Are you feeling lucky? Create your own luck in 1 hour!

Feeling lucky with your marketing? It doesn't matter! Great digital marketing requires time, effort, and know-how - not luck. Create your own luck! Do the right work behind the scenes, and you’ll get magical results....
March 16, 2015

Analyze This: What Data Can Do For Your Business

Learn to leverage web traffic to help your website convert. You put in all that time and effort to build your website, but do you know how your website is really performing? How many people have visited your site? How many pages did they visit? How long did they stay? With analytics reporting, you can use this data to build a better website, see how successful your marketing efforts are, and create a better overall user experience, ultimately leading to more customers and more sales....
March 12, 2015

Step-by-Step Guide: Create a Text Logo in 9 Short Steps

If you’re starting a business or are looking to improve your company’s brand identity, you might want to start by making a logo. Logos are a critical aspect of your brand helping customers identify you. So we came up with this step-by-step guide that any business owner, regardless of your artistic skills, can use to make a text logo in 9 short steps! ....
March 9, 2015

Hansel & Gretel: Digital Breadcrumbs

Help customers find their way! The web is vast and full of information that can be tough to wade through. How are customers ever supposed to find your business amidst all that clutter? Simple! Like Hansel and Gretl and their fabled trail of breadcrumbs, you can help customers find their way to your business with your very own digital marketing “breadcrumbs”...
March 5, 2015

The Value of Trust & Video Ads

Whether you reach out to customers on social media, email, or even when they read your website, you're asking them to trust you - to choose you over your competitors. But there’s one problem: trust is something that's EARNED, not just readily handed over. So, the question is: “How can my customers get to know my company, and trust me enough to give me their business?” The answer is video advertising....
March 5, 2015

In the News: Instagram’s Clickable Ads

Big news! Instagram has announced the introduction of clickable ads. These multi-photo carousels allow brands to present beautiful images in sequence for a more engaging experience than one-off photos. Where links have been disallowed in posts, Instagram describes this change as a “new way for brands to tell stories” pleasing businesses and individuals alike...
March 3, 2015
3 Tips to Maximize Your Email Marketing ROI

3 Tips to Maximize Your Email Marketing ROI

Email marketing does not have to be difficult. The idea itself can sound daunting, but in reality email marketing is just sharing an actionable item with a group of users who should know about it. Constructing this message - and this actionable item - comes down to three basic questions: why, how, and who. If you can answer these three questions, you will be in great position to have an effective email marketing campaign....
February 26, 2015

Social Media in the Non-Profit Realm

Social media is a valuable tool for charities and non-profits, providing huge new opportunities for both fundraising and brand interaction. Many non-profits use social media to connect with their target audience in a way that is not as formal as with other mediums, which is a big advantage when trying to engage new audiences. Organizations can now take their cause and make it shareable, leveraging the power and viral nature of social media....
February 24, 2015

Turn your followers into brand advocates

Today’s word of mouth marketing often comes through a Facebook post or a Tweet. Are you utilizing your most active, engaged followers? 84% of consumers say their friends and family are their trusted resources and can influence as much as 50% of sales! It’s time to turn your social media followers into brand advocates. How? Here are a few ideas...
February 19, 2015

Mega Micro Content

We've all heard that size doesn't matter. But does it? Can something as small as a tweet be as effective as something huge like an ebook? Not only can micro-sized content be as good as big pieces at driving engagement, but it can be even better, leading to huge results. It’s not about size - it’s how you use it. And when used properly, micro content can be tremendously powerful....
February 17, 2015

LEGO My Brand: 3 Elements of Branding

These days, different marketing platforms are more interconnected than ever, which means it’s time to think about your company’s online presence holistically. Take a page out of LEGO's Branding Bible and you're well on your way to developing a consistent, integrative approach to branding. Much like your physical storefront, there are 3 primary elements that will shape the way consumers perceive your brand:...
February 16, 2015

Frozen Tundra, Hot Digital

When your daily routine has become shovel, shiver, repeat, as it has in New England (with 90+ inches of snow in just 3 weeks and a -20 wind chill) digital media may seem like more of a luxury than necessity. But in fact, it has proven to be an essential tool for many in helping survive this epic winter. Digital content allows businesses and government alike to communicate with customers, continue making sales, and provide hours and updates when we're all otherwise up to our eyes in snowbanks.
February 13, 2015

Digital Sweethearts

What could be sweeter than 2 marketing tools, working together and perfectly complementing one another’s efforts? Especially when one technique can be paired with another to create a stronger marketing strategy, greater than the sum of it’s parts! These digital sweethearts will make each other (and your marketing strategy) complete...
February 12, 2015

Shining Light on Dark Social

Dark Social. Sounds ominous, right? Defined simply, Dark Social is social sharing done through (previously) untraceable sources like email, private messaging (think texts and GChat), and other mobile information sharing apps. But if you can track where your content goes outside the realm of traditional social media channels, you can harness the power of "word of mouth" marketing...
February 10, 2015

What Every Killer Landing Page Needs

What is a Landing Page? Chances are you've encountered at least a few of them during your time browsing the web. A landing page is simply any page you are brought to after clicking a link from a search engine, tailored to a specific topic and designed to convert fast. Some businesses have seen a 300% conversion increase when testing landing pages as opposed to normal website pages! So how does your business find success with landing pages? These five features are imperative for quality landing pages and will ensure you are maximizing your potential leads:
February 4, 2015

7 Questions to Ask Your SEM Firm (to sound like an expert!)

It's no secret that Search Engine Marketing (SEM) can be an effective digital marketing tool. The effectiveness and the ROI of a well-managed SEM campaign is substantial! However, while you may want to bring in another company to help steer the wheel, it's important to ask the right questions to make sure you're staying on track. Here are some conversation points and questions to help ensure your campaign runs smoothly and reaches its absolute maximum potential. Our goal? To have you talking - and sounding - like a true SEM expert....
February 2, 2015

Groundhog Day Marketing: Break the Cycle!

Feel like you’re doing the same thing over and over, and you’re not seeing different results? You’re not crazy - you’re probably just not using your marketing tools effectively! Lucky for you, that’s easy to fix. How? Take a step back, assess your marketing tools and campaigns, and break the Groundhog Day cycle...
January 29, 2015

Responsive Design: The Future

What's in store for the future of Responsive Web Design? We've covered the history of responsive and present day uses of the technology. So what's next? Yes, even something considered to be the future always has ways to improve. Responsive Server Side (RESS) and responsive typography are two major reasons the future's so bright for responsive, and for your business...
January 27, 2015

E-Commerce Essentials: Building a Better Business Online

Want to set up an e-commerce website for your business? These days, e-commerce is outpacing brick-and-mortar sales by leaps and bounds, thanks to its broad selection, ease of payment, and overall (mobile) convenience. Before you start raking in your digital dollars, however, there are a few elements that are essential to establishing an e-commerce empire. Let’s take a look at each one, and get your business ready to join the digital sales revolution!...
January 22, 2015

Responsive Design: Today

In this second part of our series on responsive web design, we’ll explain how to utilize responsive design to better serve your visitors and offer a better user experience on your site. Why make two sites when one could be more powerful, modern and effective? Responsive is pretty powerful design method and can significantly improve your business....
January 20, 2015

Snapchat: My Story & More in 2015

Chances are you've heard of Snapchat, though overhearing your 14-year-old son/niece/student discussing its cool factor, or the massive media coverage of the social messaging platform may be the extent of your familiarity. But 2015 may provide you with a much more formal introduction! If its massive user base, new features, and recent round of investments are any indication, 2015 holds big things for Snapchat....
January 15, 2015

Responsive Design: A History

From humble beginnings to the standard of high-end, future-proof web design and development, responsive design is crucial for your business website. This three-part series will give an in-depth view of the history and future of responsive, and why you can't afford to miss out on the opportunities it presents....
January 13, 2015

Why Local Candidates Can’t Afford to Ignore Digital

With voters spending an increasing amount of time online, political candidates who ignore their online presence do so at their own risk. Traditional campaign strategies remain essential fundamentals for any candidate, but whether running for dog catcher or president, a strong online presence can add credibility, amplify your voice, and expand your base. Here are some digital media components any campaign can use to boost their online profile...
January 8, 2015

Small Businesses Put Social Media and Digital Marketing to Work

In business, it's important to remember that time is money. Digital marketing and social media allow small businesses to spend their marketing dollars much more efficiently and cost effectively than other types of advertising. Accurate, relevant listings, ads, and social media sites that reach the right consumers, in the right locations are crucial....
January 6, 2015

Beginner’s Guide to Website Length

A common question asked by businesses is: Just how long should my website be? When building a page, or an entire website, you need to make sure that you are addressing the needs of both your potential customer and also of the search engines that will provide traffic to your website. Finding a balance between these two parties can be tricky, but will yield the best results....
January 2, 2015

5 Digital Resolutions for 2015

At the start of any new year, we make wishes and promises for what we’d like to see in our lives in the coming 12 months. This year, resolve to do all that and more for your business. Get started in 2015 with a few Digital New Year’s Resolutions...
December 29, 2014

Twitter: Big Changes for 2015

2014 brought Twitter users the ability to turn the average 140 character tweet into an engaging blast of content with the option of adding videos, GIFS, emoticons and more, plus indexing to let you search for any tweet ever posted. As the year comes to an end, there have been mentions of more big changes coming to Twitter in the new year. 2015 looks like a big year for the social media giant.....
December 24, 2014

Rudolph the Digital Reindeer

Today, on this Christmas Eve, we have a little digital ditty -- with a holiday twist -- sung to the tune of Rudolph the Red-Nosed Reindeer...
December 22, 2014

Year-End Countdown

As the clock ticks down toward the end of 2014, you're probably busy wrapping presents and wrapping up your marketing plan. But are you ready to kick off your brand and your business in January? Here are a few things to remember as you round out this year's marketing and gear up for 2015...
December 18, 2014

Psychology of Facebook 101

Psychology of Facebook 101: Bringing it back to human fundamentals with your Facebook posts. Facebook business pages should be used to make fans feel like they’re part of an active, engaging, and interesting community. And what better way to make a fan feel included and engaged than to start thinking and feeling like a fan? Put on your psychology caps and let’s get started!...
December 16, 2014

8 Days of Digital

Hanukkah is a holiday filled with fun games, delicious traditional foods, and 8 days of continuous giving. Feeling inspired by the light of the menorah, we're sharing some of our favorite tools to make your online life a little easier. Here are 8 digital marketing gifts in honor of this year's Hanukkah celebration:...
December 15, 2014

Don’t speak to me that way! Customer Communications

Thanks primarily to digital everything, today marketers like you have dozens of communications channels available. But which channels are best for marketing your product, service, or cause? There is no single, correct answer, but there is this one simple and effective process...
December 11, 2014

Take to the Web: Your E-Commerce Checklist

Helpful Holiday Hints:

Take your awesome in-store selection to the web with a shiny new e-commerce site.

This holiday season has proven to be bigger on mobile than ever. Not only are customers browsing online stores on their smartphones and tablets, they’re buying.

How many sales are you missing out on because your shop isn’t online?

Take your store to the web! Your customers will love getting their hands on your cool products from...

December 9, 2014

Holiday Horror Stories (and how to avoid them)

Business owners know how easily things can go awry when it comes to managing social media sites. We spend a lot of time making sure we engage with our customers during the holidays. Whether it's sending out a holiday card or posting festive photos to social media, you make a conscious effort to put your best foot forward. But what happens when efforts start to unravel? Check out some examples of when things go horribly wrong on social media....
December 8, 2014

Will Domain Extensions improve my Business’ SEO?

Say goodbye to the .coms, .nets and .orgs -- these Top Level Domains (TLDs) could become a thing of the past. The Internet is now facing the emergence of new generic top level domains (gTLDs) like .company, .tools, and even .dental. So just how can these new gTLD extensions improve your SEO?...
December 5, 2014

Mobile Takes Over! Black Friday & Cyber Monday

Since Black Friday, and the sequential shopping holidays through Cyber Monday, one thing has become increasingly clear: People are shopping online more than ever. And they aren't just shopping online - they’re doing it on mobile. What can we learn from this year’s record-topping digital sales? There’s no better time to go mobile-friendly than right now....
December 4, 2014

Design With Mobile in Mind

Design with mobile in mind! Did you know that 57% of people will abandon a website if it’s difficult to navigate on their phone? Make your website easy to navigate for customers on the go without the tedious pinch-and-zoom....
December 1, 2014

Domain Name Affects your SEO

Your domain name affects your SEO, so think before you buy! Your website’s domain name (e.g. YourBusiness.com) can have a serious impact on your ability to be found on search engine results pages. So what factors matter when choosing your domain?...
November 26, 2014

Give Thanks on Thanksgiving!

Tis the season for turkey, thyme, and being thankful. You can show your thanks to employees through the usual holiday bonuses and staff parties, but what about the very people who keep the lights on and your doors open? How can you show your customers how much you appreciate them this Thanksgiving?...
November 24, 2014

Google Shopping Shifts to Adwords Model

Google has become a leader with innovative products and consistent quality. Well now it seems they’re monetizing those products in new ways, which can have serious repercussions for e-retailers who have been leveraging Google Shopping listings. Last month, product listing ad campaigns were automatically upgraded to "Shopping campaigns" What does this mean?....
November 20, 2014

Mastering Web Copy for Mobile, the Easy Way

When it comes to the written word on the web, there are a few time-tested philosophies that are proven to be effective and engaging both on mobile and off. By using them as a guide, you can create amazing, informative content that not only has personality - and credibility - but converts for leads and sales, providing better ROI to your business....
November 18, 2014

6 Email Tips for Marketing

Email marketing is a well-known and very effective way to promote products and campaigns. But when email inboxes are packed with promotions, how do you make yours stand out? Email marketing can deliver big success for a small price. Here are 6 tips to make your email marketing campaign more effective...
November 17, 2014

Google Drops Local Carousel to Focus on Pigeon

Google is officially dropping the horizontal carousel used to display local search results. Instead, searchers will see a 3-pack of results for searches including hotels, restaurants, nightlife, and entertainment. So what does this update mean for local businesses?...
November 13, 2014

Seasonality of Search: How Companies Benefit From Holiday PPC

With the holiday season quickly approaching, businesses are gearing up for the final sales push of the year. One way to stay ahead of the game is by using Search Engine Marketing (Pay-Per-Click) campaigns to easily get found by customers online. Let’s take a look at some tips and tricks marketers can follow to get a piece of the holiday spending pie online.....
November 11, 2014

Social Media Breakdown: The Basics

The hardest part of social media marketing is deciding which network is right for you. Let's take a look at the most popular social media sites for businesses - Facebook, Twitter, LinkedIn, and Google+ - to try and assess which one fits you best....
November 4, 2014

How Social Media is Changing Politics

With Election Day upon us, we're taking a look at how the face of American politics has changed dramatically over the past decade. What's driving that change? Social media. From ticker tape to retweets, the political landscape has been forever changed by the rise of social media...
October 31, 2014

Are You Afraid of Digital?

Don’t be spooked by online marketing tools! We’re debunking myths and revealing the truth behind the monsters that go bump in the virtual night...
October 30, 2014

“More than Keywords”: Conversations with SEO

As part of our Conversations with Propel interview series, the SEO Team took time out to discuss the do’s, don’ts, and what if’s of Search Engine Optimization. From the important factors other than keywords to the future of content, Dave and Katie covered everything you need to know about SEO, and more!...
October 28, 2014

What to Expect With Display Advertising

Can Display Advertising be measured in the same ways as a PPC campaign? People often make the mistake of thinking that paid search and display advertising are the same, and can be measured with similar metrics. The truth is that there are a few very important differences between SEM and Display and how they're measured...
October 23, 2014

5 Warning Signs it’s Time to Hire a Marketer

Many small business owners start out solo. Over time, however, you start to wonder – could I get better marketing results if I used a marketing company? But, how do you know when it’s time to stop doing it yourself? Here are five signs that it may be time to hire a marketer...
October 21, 2014

10 Things Your Competitors Can Teach You

When it comes to digital marketing, there’s a lot to learn from other local businesses, particularly those in your industry. Who’s doing things right? Take a look at what they’re doing and how they’re making it work, and put that to work for your business. Here are 10 things you can learn from the competition about digital strategy:...
October 17, 2014

4 Ways to Get Out the Vote with Digital

How can websites, display ads, and social media help you get out the vote this campaign season? Digital marketing can help your campaign pivot quickly, improve efficiency, amplify your voice, expand your audience, and reduce wasted ad spend – freeing up time and resources that can be used elsewhere....
October 10, 2014

Customer Service Week 2014

Did you know that 66% of global consumers stopped doing business with a provider due to poor customer service experiences? From in-person conversations to friendly banter on social media, Customer Service Representatives are invaluable to the success of your business. So to wrap up Customer Service Week, we at Propel would like to give a big shout-out to our own beloved team...
October 9, 2014

The 9 Commandments of Millennial Marketing

Millennials also have huge influence over purchasing trends, and represent over $1 trillion in sales. To resonate with them, you must put your faith in following new trends, and commit these 9 Commandments of Millennial Marketing to memory to reach the milk and honey...
October 7, 2014

Act Now or Forever Hold Your PPC: Why every SMB needs Digital Advertising

The acronyms SEO, PPC, and CTR might not mean much to the average local business owner, but they're crucial to your online success. SMBs that embrace digital advertising can expect to be rewarded with a cost-effective way to reach their ideal customers in a more personalized, conversational, and customer-friendly way than traditional advertising ever has...
October 2, 2014

Get the Word Out: Marketing Your Message

How are you spreading the word about your campaign? There’s a whole host of digital marketing tools that can help you get your message out in front of a wide audience. From campaign billboards to social networking, online marketing can be a powerful ally in marketing your message....
September 30, 2014

Why Google+? Google Maps!

When a customer is looking for a local product or service, can they easily find your business? Maps and Search utilize the power of Google+ to help users find anything and everything they're looking for in your local area. So where do you start to get found on Google Maps? It all starts with Google+....
September 25, 2014

4 E-Commerce Trends for 2015

With U.S. e-commerce sales expected to increase to $279 Billion in 2015, it’s no surprise that more and more people are shopping online, and more than ever on their phones. If you haven't already, it's time to give your site a once-over to see if your platform is ready to handle e-commerce on the go. Here are a few e-commerce trends to keep in mind for 2015....
September 19, 2014

Inbound Insights 2014

It’s that time of the year, where thousands of attendees, marketing and sales thought leaders, and experts gather to transform their business with inbound marketing! HubSpot's INBOUND 2014 conference was held this year at the Boston Convention Center, and Propel Marketing was there to witness all of its greatest moments! We gathered a few insights on INBOUND we picked up from co-founders of Hubspot, Dmarmesh Shah, Brian Halligan, and the Emmy Award-winning television host and media mogul, Martha Stewart. ...
September 18, 2014

6 Tips To Get Your Business Ready For Seasonal Change

Summer is so last season. Children are back in school, football is in full-swing, and pumpkin flavored everything has hit the scene. Yes, fall is quickly arriving. As the weather changes with the seasons, so does your business. Here are 6 tips to help your business rake in the advantages of seasonal change...
September 16, 2014

3 Steps to Crafting Intriguing Advertising Campaigns

How do you get noticed in a crowd of millions? Being one of many is nothing out of the ordinary, nothing to remember, and certainly nothing compelling. Transform your display ad with these 3 steps to create a compelling campaign your consumers will remember...
September 12, 2014

24/7 Customer Service with Live Chat Engagement

What’s better than a friendly, personable, and well-informed staff member on the floor talking to customers? One that’s available 24/7! Live Chat allows customers to get answers in real-time, with a friendly and engaged customer service representative, whether you're open or not!...
September 10, 2014

iPhone 6 Announced: What does it mean for Digital Advertising?

On September 9th, tech giant Apple Inc. made a major announcement - the iPhone 6 (and iPhone 6 Plus) are on their way. Soon. Using the tagline “Bigger than bigger” Apple is toting a bigger, better, and more powerful iPhone than ever. Per usual, consumers will be lining up outside Apple stores to get their hands on the new product. Now the most important question to ask is: “How, as a digital marketer, am I to react?”...
September 9, 2014

3 Major LinkedIn Features & Tools

Linked in drives major engagement and brand-building as the 3rd largest social network. And they've been busy redeveloping and improving some of their advanced features and tools to help businesses better build their brands. Let’s take a look at some of the major ones...
September 5, 2014

Introducing Propel Political

Propel has gone Political! That's right -- we've officially launched PropelPolitical.com, Propel Marketing’s new foray into helping politicians and advocacy groups reach voters and get the word out. By leveraging the expertise of our digital specialists, we’ll take your political strategy to the web, reaching up to 90% of voters online!...
September 3, 2014

Back to School: Digital Marketing 101

With Labor Day in the rear-view mirror and the kids heading back to classes, now’s the perfect time to take a fresh look at your digital marketing knowledge. If you’re a little hazy on the details, it’s time to shake the cobwebs loose and go back to school with Digital Marketing 101. We've got you covered with your online marketing refresher course to kick off your fall season...
August 27, 2014

In the News: Hyperlapse App by Instagram

As if we needed another reason to love Instagram, the company has released a brand new app called Hyperlapse that places high quality videography in the palm of our hand. As of Tuesday the 26th, iPhone users can download Hyperlapse and turn shaky video footage into mind-blowing time lapses. Instagram has once again found a way to bring high cost quality to the masses!...
August 26, 2014

Seal the Deal with Retargeting

So you’ve got customers coming to your website, but when it comes down to it they just aren’t ready to seal the deal. How do you stay on their minds until they’re ready to make a purchase?

No matter how compelling your website may be or how thorough your marketing strategy, sometimes customers just aren’t ready to make the call or click “buy” the first time they visit your website. In fact, a mere...

August 21, 2014

Instagram for Small Business: Easy, Fun and Effective

With 200 million monthly active users, Instagram is a social marketing tool that shouldn’t be overlooked. So, why should you be using this network to market your small business? The answer is simple: you would be crazy not to! Besides being free to download, Instagram is easy, fun, and effective in terms of spreading brand awareness to your most sought-after customers....
August 19, 2014

Understand and Maximize Return on Ad Spend

You’re thinking about running a paid search campaign to attract potential customers looking for your services in your local area. How do you know if you'll see a return on your advertising investment? Luckily, you can settle these fears by following a few simple steps and an easy formula to generate new business and help you identify a return on your ad spend. ...
August 14, 2014

Eyes and Ears: Video for Your Local Business

Bring your business to life with a video ad full of vivid images, dynamic transitions, and clear branding to call attention to your business. Video grabs a prospective customer’s eyes and ears for deeper engagement, catching their eyes and ears to learn more....
August 12, 2014

5 Essential Factors that Affect Your Online Reputation

In an age where research for products and services is done primarily online, the way your brand is represented on the Internet is more important than ever. Customers can make a quick opinion about whether they trust your business just by glancing at your brand’s online profile. What factors can affect your online reputation?...
August 7, 2014

4 Fast Ways to Use Service for Success

You know how important customer service can be to the success of your business. How do you integrate it into the everyday? By following a few simple steps, your business will not only reap the benefits of great service, but could also emerge as an innovative thought leader in your industry...
August 5, 2014

In Email Marketing, Subject Lines are Everything

What makes an email worth opening? These days, a person’s inbox is jam-packed with sales messages. So how do you get noticed among the masses? Create an offer they can’t refuse with a well-crafted email subject line. Here are some tips and tricks to nailing your next email marketing campaign...
August 1, 2014

Pin Like a Pro: Marketing with Pinterest Part 2

To really leverage Pinterest’s power, there is a lot more you can (and should!) do once you've created your business' page. In Part 1 of marketing with Pinterest, we helped you get started and establish your presence on Pinterest, but like other social networks, just setting up an account is just where the work begins. What's next to take advantage of Pinterest's wide reach and audience?...
July 29, 2014

Reach out with Display Advertising

Tired of wasting time and effort on marketing tools that reach too many or too few people, generating even fewer leads? Ever wondered how to reach your ideal customers online? It's easy - with display advertising! Precisely target the people you want to reach, down to zip code location, personal interests, household income, and more! It's a win-win for you and your customers...
July 28, 2014

Google’s Local Algorithm Takes Flight with “Pigeon”

As a search engine, Google’s goal is to serve up the most useful, helpful, and exact answers to the user. Google has released the new "Pigeon" algorithm to help them do just that. The real power of this update is that local businesses may experience a spike or drop in website traffic, depending upon how they have set up their Google My Business Page....
July 24, 2014

How to Be Pinteresting: Marketing with Pinterest Part 1

Did you know 47% of online shoppers in the United States have made their purchases based off of Pinterest recommendations? The network now drives more traffic than Twitter, Reddit, and Google combined! In this two-part series we explain how to get your business started on Pinterest, how to gain and engage followers, and what’s new with the network...
July 22, 2014

Why Time Is Everything With Video Ads

You have 15 seconds to wow your audience with pre-roll and online video ads. It falls to creative types (and anyone creating ads and video content) to come up with dazzling new ways to get a message across in a minuscule amount of time. What can you do to make your video ad stick and avoid avoidance?
July 17, 2014

Who Are You: Make an Impression With Your Logo

What's the purpose of a logo? What goes into its design? How do you take your brand to the next level once you've got a quality logo to promote? Your logo should speak volumes for who you are and what you do...
July 15, 2014

How Good Customer Service Serves You

83% of consumers say they NEED some kind of customer support when making an online purchase. Your customer service reps are the front lines of your customer engagement, retaining clients and acting as the face of your business. How does your customer service serve your business?...
July 10, 2014

The Power of Internet Typography

What is typography? How can you put fonts to work for your business? Your brand, with the proper use of internet typography, can go from just being on the internet to belonging on the internet with careful use of creative web typography...
July 8, 2014

Brand Loyalty and Logos: A Match Made in Marketing

Why is brand loyalty important? People are far more likely to choose a brand off the shelf that they are familiar with. Globally, more than 60% of consumers would prefer to try a new product from a familiar brand than switch to a new brand. How do you become that known-and-loved brand?...
July 1, 2014

15 Seconds to Convert with a Well-Designed Landing page

Did you know that 55% of people spend fewer than 15 seconds actively on a web page? This means that most people are skimming and deciding very quickly whether your offer is worth their time. When designing your landing page, here are some best practices to help turn those paid clicks into paying customers....
June 30, 2014

5 Ways to Celebrate Social Media Day Today!

Today, June 30th, 2014, is Social Media Day! Social media is everywhere and in everything we do from the corner store to the big box retailer, New York City to Small Town, USA. Here are 5 ways you can celebrate Social Media Day today!...
June 26, 2014

Making the Most of Mobile Email Marketing

What was the first thing you did this morning after you woke up? According to a 2013 study, 49% of mobile users read emails on their smartphones immediately when they wake up. Half of everyone with a smartphone fires up their inbox before they even set foot out of bed. As a business owner and marketer, you want into those bedrooms. By following some essential steps for mobile email marketing, you can be!...
June 24, 2014

Facelift for Facebook Business Pages

This March, Facebook announced upcoming changes to Business Pages and they’re finally here! With streamlined views and easier-to-access data, the new design of business profiles on Facebook is a win-win for consumers and business owners alike....
June 20, 2014

Marketing with Snapchat

Snapchat. It’s the popular app that’s meant for sharing pictures and messages you may not want sticking around forever. There are already more than 25 million Snapchat users in the US, and that number is growing daily. It's clear that Snapchat represents a powerful audience, but how can it be leveraged for your business' digital marketing?...
June 18, 2014

Facebook’s New Context Cards: What You Need to Know

Facebook has rolled out their new Context Cards on their iOS application. This new feature aims to make check-ins and activity-based updates more social, providing detailed information and shared interests right in your News Feed. What does this mean for businesses?...
June 16, 2014

In the News: Google My Business unites tools to help you get found

Google unified their Google+ and Places tools into the brand new Google My Business dashboard. The one-stop shop was created to help business owners update and find all of their information in one place, making it easier to ensure information is accurate and up-to-date, and making it easier to get found. ...
June 13, 2014

Uncovering the Impact of Google Panda 4.0

In the wake of the Google Panda 4.0 algorithm update, experts have seen dramatic changes in how websites are ranked, and what content is being held back. Just how has the recent search engine update impacted websites?...
June 12, 2014

How Quality Content Gets You Googled

How can you get your business closer to the first page of Google search results? Many companies don’t know how, or don’t take the time, to plan effective SEO strategies or develop top-notch content, but alternative tactics can get you kicked to the curb. Fortunately, there are a few best practices, from Google experts themselves, to help you develop great content and your site rise higher...
June 10, 2014

Businesses can put their pin-trust in Pinterest

Everyone’s favorite online pinboard is getting monetized. The image-sharing social network Pinterest is introducing paid ads onto their website - the initial pilot program launched on May 12th, as Pinterest debuted “Promoted Pins.” But are Promoted Pins a cost-effective tool for your digital marketing strategy?...
June 5, 2014

Gone Native: Advertising Through Content

These days, the term “Native Advertising” might seem like just another buzzword. It’s tossed around by marketers, tech gurus, and media people alike. Though the concept has been around for while, native advertising is really breaking through as an up-and-coming way to build your brand and become a trusted resource. But, what is native advertising?...
June 3, 2014

5 Quick Tips to Improve Your Website’s SEO Today

How do you get your website to show up as the number one search result on Google, organically? The answer is SEO. A basic knowledge of SEO can put you one step ahead of the game (and your competition), and help take your site right to the top. To get you there, check out these 5 quick and easy steps that you can use to help improve your SEO:
May 30, 2014

Sizzle into summer… and Get Found!

With summer on its way, folks are out and about, busting out their iPads and smartphones as they walk the streets to shop and search for businesses - just like yours! With a little guidance and some quick tips, Listings, Local pages, and Social Media can enhance your brand and get you found! These online tools are easy and an affordable way to dip your toes into the digital water this summer...
May 28, 2014

What is Bounce Rate (and why you should care)

What is bounce rate? Why is it important? If you're not looking at the data, there's no way to know for sure whether your marketing efforts have been effective or not. When it comes to your website, metrics such as pageviews, audience demographics, and bounce rate are important indicators of your site's performance with visitors...
May 23, 2014

The Might of the Microsite – 10 Tips to Build a Better Brand

Sometimes, bigger isn’t always better. Tiny digital marketing tools affectionately known as “microsites” bring branding power to individual products or markets to focus attention and build interest. In addition to offering an uncluttered path to the information clients are searching for, microsites also bring a number of other important benefits to a business...
May 21, 2014

Google Panda 4.0: What you need to know

Google has announced the roll-out of new algorithm update: Panda 4.0. Yup, another update to the search algorithm to send you running to check your website and SEO to ensure you’re showing up in search results. What do you need to know this time? Yet again it's all about good, quality content...
May 20, 2014

How Search Engines “Grade” Your Website Online

How exactly do you get your website onto Google results pages? It's the age-old question. How exactly search engine algorithms work is a complicated question. To simplify the answer, think of your website as a term paper. There are key components that professors look for when grading a paper just as there are key components that search engines look for when grading your website....
May 15, 2014

In the News: New Twitter features you need to know about

Twitter has been hard at work trying to improve its user experience making lots of updates and new features. From adding more visual sharing elements to making it easier to find the content you actually want to see, Twitter is listening to their audience. Check out the new and improved Twitter features coming your way!...
May 12, 2014

Celebrating National Small Business Week 2014!

Here at Propel Marketing, we love all local businesses. In honor of National Small Business Week 2014, we've compiled a few great stats to show just how important SMBs are and why we love them!...
May 9, 2014

Introduction to Your Google Results Page

Whether you are an experienced digital explorer or an eager first-timer, you should understand the prominence (and importance) of Google. However, you may not fully understand what the results page means. What do all these different sections mean? More importantly - how do I get my business to be displayed? Let’s take our sample search and review Google’s design...
May 7, 2014

What’s in a Logo?

Why does your business need a logo? What makes it effective? A logo is your brand's calling card, in person, on the street, and online. It identifies you to customers, inspires confidence and trust, and represents your business’ personality and vision....
May 6, 2014

Why Choose Video Advertising?

It’s time to throw another hat in the ring to compete for your marketing efforts: Video Advertising. Why Choose Video Advertising? Video ads are effective at reaching customers -- over 85% of US internet users view online videos! Ready to take your business online and into video? Propel Marketing now offers Interactive Video!...
May 1, 2014

Facebook Ads and Reaching Your Audience

Curious about how to put Facebook Ads to work for your brand? Advertising on Facebook is a fantastic way to reach both current and potential future customers, for as little as a dollar a day. Here’s everything you need to know to get started with Facebook ads today!...
April 29, 2014

In the News: Facebook’s Business Manager

Just yesterday, Facebook officially launched their Business Manager, a tool which allows you to run multiple campaigns and assign roles to multiple managers, all through one interface. With a few different campaigns and multiple social media marketers, keeping your Facebook business page organized and coordinated can be tricky... until now!
April 24, 2014

“Hey! That’s Not My Number!”: Update Your Business Listings

Did you know consumers use online listings as their primary source for deciding which business to buy from? If consumers don’t have the correct information about your company, they won’t be able to reach you. Updating your online listings ensures that your business details are complete and accurate throughout the web, no matter where your customers may find them...
April 17, 2014

Teaching to the (SEO) Test

When your site is designed for the SEO test, what happens when the test changes? Critics argue that teaching to the test may achieve desired test scores, but can actually cause students to learn less overall. When it comes to optimizing your website, you can easily fall into the same trap...
April 14, 2014

George Leith on Reputation: Conversations with Propel

This Thursday, April 17th, Propel Marketing is hosting digital marketing specialist George Leith to talk about Reputation Monitoring, digital media, and so much more. We sat down with George to talk about Reputation, Social Media, and what he sees for the future of digital...
April 10, 2014

In the News: Twitter Profile Redesign

New this week, Twitter announced they are slowly rolling out the newly redesigned Twitter profile, calling it “a whole new you.” Currently, the new look has only been released to a select group of people, but it will gradually roll out to the masses in the coming weeks. So what’s new on your Twitter profile?...
April 9, 2014

Spring into Responsive Design

With spring's arrival, now’s a great time to refresh your digital marketing. 2013 may have been the year of responsive web design, but don’t worry -- it’s not too late! If you have not yet joined the responsive design bandwagon, now is the time. Think of it as spring cleaning. Out with the old, in with the new....
April 7, 2014

Facebook Video Advertising

Just a month into the launch of Facebook’s new video ads, we take a look at how they work and how to make them work for you...
April 3, 2014

Collecting New Customers with Bitcoin

Most of us have heard of Bitcoin by now, but what is it? How is it changing the face of business and consumer interactions? The fledgling "cryptocurrency" has many advantages and drawbacks...
April 1, 2014

Information Overload – Less Is More on Your Website

You could be driving away potential business or site traffic with information overload. Website visitors generally leave pages in just 10-20 seconds. Unless your information is clear, focused, and easily understood, you may send your visitor clicking on your competitor. Here are some steps to ensure your information is taken in quickly and easily, and drives action:...
March 27, 2014

Discontent With Your Content?

From your website to your blog to social media, there are always pitfalls, mistakes, and hurdles to avoid when deciding what to write, how to say it, and where to post it. So how do you determine what’s good and what’s not? If you’re struggling to figure out what’s right to post, work backwards! Here are a few quick guidelines of what NOT to write:...
March 25, 2014

Rules of Engagement: Crafting the Perfect Posts on Facebook

So, your business has a Facebook page. The question now is, what to post? It's important to share content that is interesting and informational. Social media is meant to be a two-way conversation, so it’s important to engage with your audience and not just talk at them. Keep to the 80/20 rule with only 20% promotional content. What content do you post for the other 80% of the time? Here are some ideas to help engage your audience...
March 20, 2014

Test. Analyze. Optimize. Maximize. Repeat. A Marketing Mantra for Small Business

Successful marketing campaigns are nurtured, not born. Today, there are unprecedented resources and technology available to maximize the advertising and marketing investments of any business. Your marketing mantra should be “Test. Analyze. Optimize. Maximize. Repeat.” to make the most of your small business marketing strategy....
March 17, 2014

It Takes More Than Luck in Digital Marketing

When it comes to your digital marketing strategy, it takes more than luck to make it work. All great plans require time, effort, and a healthy dose of creativity, which is never more true than for online marketing. Whether you’re tweeting, optimizing, or generating leads on your website, it takes more than luck...
March 13, 2014

Comprehensive SEO: Going Beyond Keywords

When it comes to search engine optimization (SEO), many people immediately think of keywords. But if your site is ranking well but is not getting traffic, or if it gets traffic but isn't seeing any benefit from it, there is still more work to be done. A fully optimized website should consider all of the following criteria...
March 11, 2014

Natural Speech Search: How It’s Changing Your Content

The way we search is changing. As the use of mobile devices increases and technologies improve, we’re moving towards a new way to search. Voice recognition applications have changed the way we find information on our phones, transitioning from keywords to natural speech search. Here are some basic tips to make sure you’re writing effectively to speak to those natural speech searches...
March 7, 2014

So You Got a Review Online…Now What?

There’s a good chance people are talking about your business online. For both the good and the bad, being aware of how your brand is perceived by consumers is extremely important. Responding to reviews can be very tricky, so to help you get started, we’ve put together a list of our top 3 tips for crafting a response online....
March 6, 2014

Identifying your Brand

Many brick-and-mortar businesses encounter the same struggle when creating an online website for their offline brand: How do you translate the quirk and charm that’s made your business successful in person into the online space? The answer is simple: identify your brand...
March 4, 2014

“Adjust Your Strategy”: Conversations with Social – Part 2

Last week, as part of our “Conversations with Propel” interview series, I sat down with the Social Media team for a discussion about social media best practices and content marketing. In this second installment, the team provides advice to clients who receive negative reviews or social posts, and we discuss the importance of analytics in measuring the ROI of social media strategy....
February 27, 2014

“It’s All About Personality”: Conversations With Social

As part of our “Conversations with Propel” interview series, we hear from members of our fantastic team directly about what they do and how they do it. I sat down with our Social Media team for a two-part roundtable discussion. In this first installment, the team covers everything from content marketing to the ways in which the social media landscape continues to evolve....
February 25, 2014

Even More Great Tools for Marketers (and you!)

In developing and implementing strategy, marketers understand that any improvement to the process can have a huge impact on the success of a campaign. From stats and analytics to content creation and graphic design, these tools can enable you to take your process to the next level...
February 18, 2014

5 More Great Tools for Marketers (and you!)

Marketers know that the success of a digital marketing strategy can come down to efficiency. But, how can you increase your efficiency without sacrificing quality and attention to detail? We’re bringing you 5 more great tools to help you take your business to the next level....
February 13, 2014

Be Mine: Tell your customers you love them!

Valentine's Day is a time where we tell the special him or her in our life how much they mean to us. Instead, this year we challenge business owners to consider how much their customers mean to them. How much have you put into your business in the physical space as well as the online space? Are you sending a message to customers to "Be Mine"?
February 13, 2014

3 Steps on Your Digital Marketing Roadmap

If last year wasn't the year to implement your thorough digital marketing strategy, 2014 MUST be the year you create your online presence. Even a basic understanding of where to start your digital marketing strategy goes a long way. If you’re just getting started, or if you’re just looking for a refresher course, here’s the roadmap to establishing your digital presence...
February 11, 2014

5 Great Tools for Marketers (and you!)

We are always on the lookout for great tools to help us grow as marketers and communicators. From infographic production and social performance reporting to reputation monitoring and graphic design, these tools can help you take your business to the next level...
February 7, 2014

Build Your Online Presence with In-Person Presence

Are businesses missing out on an opportunity to build trust and a stronger online presence through in-person events and face-to-face interactions? Events like trade shows, industry conferences, and community outreach programs all provide excellent ways of meeting and connecting with potential customers. Here are some tips on how to build your online presence with your physical presence, whether hosting or attending an event....
February 5, 2014

5 Marketing Goals You Can Hit On a Snow Day

With more than 118 million Americans under some type of winter weather alert (and another 8 to 12 inches barreling down on Massachusetts!), we're getting a little snow crazy. We're determined to turn the snow into an opportunity! We compiled 5 things you can do on a snow day to further your marketing strategy and ultimately hit your business goals - while staying warm indoors....
February 4, 2014

Facebook Turns 10!

Facebook, the world’s biggest social network, is 10 years old today! Growing from an idea formed in a college dorm room to a global phenomenon, the network now reaches well over 1 billion active users. After launching a number of updates in the last year alone, Facebook remains a giant in the competitive social media scene. We'll have to wait at see what's next...
January 30, 2014

3 Tips to Make Your Web Content Work for You

From websites to blogs to social media, your content speaks for you. Without the advantage of in-person interaction and out-loud conversations, it can be hard to for businesses to communicate online. How do you convey your company’s personality through typed words on a screen? Here are a few simple tips...
January 28, 2014

How LinkedIn will boost your business in 2014

Since 2003, LinkedIn has connected countless professionals, from entrepreneurs and entry level employees to corporate CEO’s, in a number of different ways. Companies rely on LinkedIn to present a professional face and build their presence in their industry. Recruiters and job candidates alike have been able to use LinkedIn to gather and share information, and even potential customers can read up on the experience and credibility of a business to build trust....
January 24, 2014

This Week in Tech: GIFs on Pinterest, Analytics for Twitter Cards, & New Google Feature

We saw some interesting tech news this week! From increased insights on Twitter to GIFs on Pinterest and more, even these small changes will affect how marketers develop and implement digital strategies....
January 22, 2014

“Build a Strong Foundation”: Conversations with Sales

Here at Propel Marketing, we have a pretty fantastic team dedicated to developing thoughtful and lasting relationships with our clients and making the very best recommendations for digital marketing campaigns. One of the people who provides digital marketing consultations to our clients every day is Sean Cummings, Account Executive. I sat down with Sean for a conversation to learn more....
January 21, 2014

5 simple tips to keep you at the top of your Twitter game

Sometimes 140 characters or less can be 140 characters too many. Social media can be a place to let go of all of your thoughts and feelings, but is Twitter really the place to do that? With the power of Twitter at your fingertips, it's crucial to take a second to step back and think before posting your next tweet....
January 17, 2014

How to Create an Effective Call to Action

Your website absolutely needs an effective call to action if you want to engage your audience and convert visitors into customers. But what does that mean and how do you make it happen?...
January 15, 2014

Web Content: Why less is more

According to recent studies, the average user spends just 33 seconds on a webpage. That means you've got less than a minute to grab a user's attention. Your content becomes a critical factor in helping you do this. So how can you give your consumer information without going overboard?...
January 10, 2014

Mobile Marketing Trends for 2014

As another new year is quickly getting underway, mobile marketing trends are more important for a business than ever. Close to 50% of worldwide Internet consumers are using mobile devices as their primary mechanism for surfing the Web! So how do you keep your business on top while people are on the go?...
January 8, 2014

Choosing your words carefully on social media

We all know that person, or have that friend, who needs to use big words and insider terms in casual conversation. You hear it and instantly roll your eyes. The same can happen to your business on Social Media if you can’t be conversational. You need to make it easy for people like (and understand) you and your business....
January 3, 2014

A look ahead at 2014

Now that it’s 2014, there’s a lot to look forward to, especially in the fast-paced online world. What’s going to change? What will be the next big thing? What should you be focused on to make the most of your digital marketing this year? Let’s take a look ahead at what we might expect in the new year...
December 30, 2013

What’s happening with Google+ Local and Social

Google+ has made a complete overhaul in their layout… Why you should care? If you use Google for directions, use YouTube to make comments, or leave reviews on Google pages, then you have already been using Google+ - and so have your customers! Google recently updated the layout of Google+ to make it simpler for customers to find everything they need more efficiently and effectively!...
December 24, 2013

12 Days of Social: Hire an expert

On the twelfth day of Christmas, my Social Media Manager said to me: "Hire an expert"...
December 23, 2013

12 Days of Social: Keep on responding

On the eleventh day of Christmas, my Social Media Manager said to me: "Keep on responding"...
December 22, 2013

12 Days of Social: Always check your timing

On the tenth day of Christmas, my Social Media Manager said to me: "Always check your timing"...
December 21, 2013

12 Days of Social: Make your posts engaging

On the nineth day of Christmas, my Social Media Manager said to me: "Make your posts engaging"...
December 20, 2013

12 Days of Social: Know about your #hashtags

On the eighth day of Christmas, my Social Media Manager said to me: "Know about your #hashtags"...
December 19, 2013

12 Days of Social: Make sure you’re proofing

On the seventh day of Christmas, my Social Media Manager said to me: "Make sure you're proofing"...
December 18, 2013

12 Days of Social: Hear what they are saying!

On the sixth day of Christmas, my Social Media Manager said to me: "Hear what they're sayin!"...
December 17, 2013

12 Days of Social: Post throughout the week

On the fifth day of Christmas, my Social Media Manager said to me: "Post throughout the week"...
December 16, 2013

In the News: Images in Gmail

Did you notice something new about your Gmail today? Now you can automatically see all images within a message when you open it. No more having to press the “Show images” button at the top of each email...
December 16, 2013

12 Days of Social: Choose your words carefully

On the fourth day of Christmas, my Social Media Manager said to me: "Choose your words carefully”...
December 15, 2013

12 Days of Social: Invite your friends

On the third day of Christmas, my Social Media Manager said to me: "Invite your friends”...
December 14, 2013

12 Days of Social: Show them some love

On the second day of Christmas, my Social Media Manager said to me: "Show them some love"...
December 12, 2013

In The News: What is Instagram Direct?

Social giant Instagram recently announced a brand new feature on the popular picture-sharing app. In an update that rolled out today, Instagram will now allow users to send pictures and video messages privately through Instagram Direct....
December 10, 2013

Tis the Social Media Season: Find the Perfect Presence

Social Media is so important for a business these days, and it's crucial to get it right. Social media is just like holiday decorating; you have to find the balance...
December 3, 2013

License, Registration and Local Page, please: The must have marketing tool for your business!

Diving into the world of digital marketing can be overwhelming. Where do you start? Like most unfamiliar areas of life, it is best to take baby steps and lay down your foundation first...
November 29, 2013

Shop Small this Small Business Saturday

Shop small on Small Business Saturday, 2013! After the big box stores are cleaned out on Black Friday, support your community's local shops as they gear up for their own big day: Small Business Saturday....
November 26, 2013

Give Thanks to Digital Marketing

Just as your dinner table will have some well-loved staples this Thanksgiving, digital marketing has its core elements, too. We might not have the football games, parades, or relatives who indulged just a littttttttle too much on the “apple cider,” but we have the right combination of dishes to make a delicious digital marketing feast...
November 21, 2013

New on Pinterest: Place Pins

What’s new in the world of social this week? Just yesterday, Pinterest launched a new feature called Place Pins. This local-focused feature is the latest update to the image-based social media network. Place Pins now allow users to tag the locations of all the items they pin to their boards, creating a map of all their pins....
November 19, 2013

Google Hummingbird: What you need to know

In the months since Google launched its latest algorithm update, called Hummingbird, the search world has had a chance to reflect on the new standards and expectations set for how to use search. Algorithm changes always shake up the SEO and content strategy worlds, and this was a big one...
November 14, 2013

Instant marketing with Instagram

What is Instagram? Why is it so popular? And, how did it jump so quickly from 30 million users in 2011 to its present 150 million? More importantly, how can you use it for your business...
November 12, 2013

Stand out from your competition with 5 easy steps

Whether you've been in business for a few months or a few decades, you know the lifeblood of any organization is getting new customers through your door. These days, 97% of people go online to research products and services in their area! Is your web presence driving the business it could be?...
November 7, 2013

The Party of the Year: Your online marketing strategy

A party just isn't a party without good food, a variety of beverages, and a whole heap of different personalities, not unlike your marketing mix. A solid digital marketing strategy incorporates a few different tools and techniques for a well-rounded approach. It’s all about the right mix of people, places, and things to help your party (and your marketing strategy!) be a great success...
November 5, 2013

Video Advertising: Take your business to the next level

It can be hard to commit your limited marketing budget to advertising methods where you can't always see results right away. Your goal as a small business owner should be to come up with an ad that is cheap and effective - and one that people will remember...
October 31, 2013

Digital Marketing Tricks and Treats

We know that it’s easy to be spooked by digital media. Here at Propel Marketing, we want to take the fright out of digital marketing for you and provide some helpful tips if you’re just getting started. There’s a lot of good tricks to learn (and some treats!)...
October 29, 2013

Never underestimate the power of Facebook for your business

We all know by now (or should!) that Facebook represents a gigantic potential market for your business’ social media efforts. How are you supposed to stand out from the crowd? Don’t underestimate the value of Facebook as a marketing tool....
October 22, 2013

3 Tips to Optimize your Business’ Homepage

Your company's website should be much more than just another advertisement. Your website is your chance to tell prospective customers who you are, what your business is all about, and why they should choose you. A small business should aim for a simple, clean, professional layout, so it's important to keep these tips in mind as you're crafting your new home on the web....
October 17, 2013

Puppies Sell: What we can learn from cuddly canines in the world of digital marketing

The single greatest marketing statement of the 21st century is this: Puppies sell. Puppies represent the ultimate marketing tool. Take a picture of virtually anything with a puppy, and someone somewhere will buy it. Puppies are the ultimate marketing strategy, and they can teach us a few things about marketing...
October 15, 2013

Matching Your Place to Your Online Space: The First Handshake

Many small business owners have been struggling to stay afloat in the quickly changing digital marketing world. Many small business owners make the mistake of creating an online space that is not consistent with their physical store. And if your customers can’t recognize your brand from your website, you haven’t transitioned to the web successfully....
October 10, 2013

Constructing Your Online Presence

Having a website for your business - no matter the size - is the new norm. From mom and pops to Fortune 500's, people want to know that you have a presence online. While true and important, just throwing a webpage up to have an online presence isn't going to cut it. In the end, a poorly done site can actually end up hurting your online reputation rather than helping it....
October 8, 2013

Crowdfunding: Building your business through the power of people

Crowdfunding raised more than $2.7 billion internationally last year for more than 1 million different projects, worldwide. As the movement gains traction and credibility through positive results, businesses, and potential investors, have begun to see crowdfunding in a new light...