August 20, 2017
How to Increase Website Conversions

How to Increase Website Conversions

Your business website isn’t just for show. It is more than a fancy business card or digital brochure. The purpose of your website is to convert […]
August 19, 2017
Types of Social Media Marketing Campaigns

Four Types of Social Media Marketing Campaigns

Social media marketing campaigns are an incredibly effective, and mostly free, way to reach a large group in one shot. There are several strategies to use […]
August 18, 2017
The Marketing Funnel- A 5-step Recipe for Success

The Marketing Funnel: A 5-step Recipe for Success

There are a few variations of how marketing funnels are defined, but at the end of the day they all seek to accomplish the same thing: […]
August 17, 2017

How to Generate Leads With Social Media

So, you’ve got a business and now it’s time to start expanding your lead generation efforts. Social media has become such a large part of everyday life, […]
August 16, 2017
What Makes a Good Business Logo

What Makes a Good Business Logo?

Your business logo is something that many people see on a day-to-day basis, but that has more of an impact on them than they make think. […]
August 14, 2017
Ways to Automate Your Marketing

Ways to Automate Your Marketing

Owning a small business means that you end up wearing several hats to keep your shop up and running – owner, bookkeeper, clerk, IT support, maybe […]
August 13, 2017
How to Create a Buyer Persona

How to Create a Buyer Persona

Buyer personas are an essential part of marketing your business. They allow you to enhance your relationship with your target audience, further hone your brand identity, […]
August 8, 2017
Instagram Video Ad Examples

Instagram Video Ad Examples

Online video is growing every day, due largely in part to social media platforms making video easier to both view and create. With smartphones, tablets, easy […]
August 8, 2017
The How and Why of Marketing on Twitter

The How and Why of Marketing on Twitter

As one of the biggest three social media platforms, there’s no ignoring Twitter. Many business owners, however, don’t see the benefit of Twitter marketing. To them, […]
August 4, 2017
UPLOADING 1 / 1 – examples of instagram ads.png ATTACHMENT DETAILS examples of instagram ads

12 Examples of Instagram Ads

Instagram advertising provides businesses with the opportunity to reach large volumes of people within their target audience, in a place where they are spending their time and […]
August 1, 2017
Elements of an Effective Lead Generation Strategy

Elements of an Effective Lead Generation Strategy

Lead generation is the process before the sale. This process captures the interest, and hopefully the contact information, of potential customers. Lead generation is important because […]
July 27, 2017
SEO Basics- What are Keywords

SEO Basics: What are Keywords?

July 26, 2017
Online Video Growth and What it Means for Marketing

Online Video Growth and What it Means for Marketing

Video is changing the way businesses communicate with consumers. Across the digital landscape, video consumption is spiking, and all of the major players in the global […]
July 25, 2017

Millennial-Style Marketing: A More Personal Approach

While maintaining a positive business reputation has always been a very professional task, the trends and technology of the twenty-first century have added a personal element to […]
June 30, 2017
Boost Your Marketing with Live Chat

Boost Your Marketing with Live Chat

Think you’ve lost that loving feeling? Maybe it’s time to test out the waters with Live Chat! Proactively engaging site visitors before they even have a question can be the spark to ignite that eternal flame with potential customers....
June 29, 2017
savvy SEM tips

6 Savvy SEM Tips

Running a Google AdWords campaign can be imperative for your business. But what does it take to run an SEM campaign? To help the new user get started, or to help the veteran users improve, here is a quick list of 6 helpful tips to maximize your digital marketing budget...
June 26, 2017

Propel Marketing is Now ThriveHive

June 26 for Propel Marketing represents a very important day in our story. As of this day, Propel Marketing is now ThriveHive! Our change in name, look, […]
June 21, 2017
5 Ways to Expand Your Small Business

5 Ways to Expand Your Small Business

Once you’ve achieved a level of success within your small business and feel prepared to open yourself to the advantages—and challenges—of expanding your brand, you will […]
June 21, 2017
social media channels social media channel management what social media should I use what social media should my business use

Finding the Best Social Media Channels for Your Business

Having a strong and active social media presence is pivotal for reaching a larger audience and reinforcing your brand image. There are five main social channels […]
June 19, 2017
Introduction to Lead Generation

Introduction to Lead Generation

For any business, no matter how big or small, lead generation is highly important to its success. Lead generation brings potential customers to your marketing funnel, […]
June 16, 2017
What does boost post mean

Boosting Posts on Facebook: When, Why, and How

Facebook helps small and local businesses to gain visibility in their local communities, get found by more potential customers, and build their audience. Facebook is free, […]
June 16, 2017
Beginners Guide to Display Advertising

A Beginner’s Guide to Display Advertising

Display advertising, the banner advertisements at the top or side of your favorite websites, can be an incredibly effective tool to work into your current digital marketing mix. Whether you're running your first display ad or fiftieth, here are 10 helpful tips to manage an effective campaign....
June 13, 2017
7 Ways Small Businesses Can Compete With Big Businesses

7 Ways Small Businesses Can Compete With Big Businesses

One of the biggest challenges a small business owner faces is keeping up with big businesses. These larger companies—with their big marketing budgets and bulk purchasing […]
June 12, 2017
What are Buyer Personas and Why Does My Business Need Them- (1)

What Are Buyer Personas, and Why Does My Business Need Them?

Effective marketing and customer satisfaction for your business require you to understand what drives your target audience. While the members of this group share much in common—interest […]
June 7, 2017
6 Tips for a Successful Rebrand

6 Tips for a Successful Rebrand

Branding is very important to companies big and small. It defines who they are and depicts a literal image and message to not just their customers, […]
June 5, 2017
free online reputation management tools

5 Online Reputation Management Tools To Help Your Business

June 2, 2017
11 Marketing Blog Content Ideas-2

11 Marketing Blog Content Ideas

Consistent blogging and high-quality content are key to broadening your appeal and generating website traffic. To most efficiently utilize your blog as a marketing resource, you should […]
June 1, 2017
Tips for Instagram Story Advertising- Paid and Unpaid

Tips for Instagram Stories Advertising: Paid and Unpaid

Instagram is a great platform to promote your business, build relationships with customers, increase brand awareness, and build your online reputation. One of its latest features—Instagram […]
May 30, 2017
handling bad reviews

The Dos and Don’ts of Handling Bad Online Reviews

Everyone struggles to respond to negative feedback, especially when it relates to maintaining your business’ reputation. How long should I wait to respond? What’s the appropriate […]
May 27, 2017
How to Outrank Your Competitors on Google

How to Outrank Your Competitors on Google

Effective marketing isn’t just about showing the value of your business. It’s also about distinguishing yourself from your competitors, and helping buyers to confidently choose you […]
May 24, 2017
Email Newsletter Tips

5 Tips for Getting the Most Out of Your Email Newsletters

Newsletters are just one of the many forms of email marketing that keep interested individuals and customers engaged with your business. You can provide information, delight readers, […]
May 22, 2017
6 Ways to Build Brand Loyalty

6 Ways to Build Brand Loyalty

Customer loyalty is worth its weight in gold to your business. With the convenience of the Internet, consumers have more access to your competition now than […]
May 19, 2017
Examples of Niche Markets and businesses

Examples of Niche Markets and Businesses

May 17, 2017
How to Understand Your Customer's Decision-Making Process

How to Understand Your Customers’ Decision-Making Process

Did you know that the average consumer travels through a predictable decision-making process before they buy a product or service? This path has general commonalities across industries and […]
May 10, 2017
Promotional Merchandise Company Swag Advantages Tips

Promotional Merchandise: Why and How to Use Company Swag

Promotional merchandise, also known as swag, is everywhere: on pens, magnets, key chains, mugs, frisbees, backpacks, T-shirts, and the list goes on. Even though promotional items […]
May 10, 2017
generating leads offline

7 Strategies for Generating Leads Offline

In today’s digital age, it’s absolutely necessary to know how to generate leads for your business online.  However, this doesn’t mean you should completely replace all […]
May 8, 2017
What to Put In Your Email Newsletters

What to Put in Your Email Newsletters

May 3, 2017
How to Generate Leads Online

How to Generate Leads Online

Every business needs to generate leads on an ongoing basis to maintain a healthy funnel and customer base. In the good ‘ol days of business marketing, […]
April 28, 2017
Live Chat Best Practices

7 Important Live Chat Best Practices

Live Chat is a powerful and timely way to connect with customers and be able to directly impact and quicken the buying process. It can also […]
April 25, 2017

Understanding Your Facebook Page Insights

Facebook Insights is one of the newest and most helpful features that can help business owners track exactly who is looking at their Facebook business page, when […]
April 19, 2017

Benefits of Retargeting: 10 Reasons to Retarget Your Website Visitors

Retargeting sounds like starting over with the targeting of a prospect. Who wants to start over from scratch every time a visitor comes to their site […]
April 18, 2017

How to Measure Brand Awareness

Brand awareness plays a major role in the growth of your business, so it is a crucial element to pay attention to. However, it’s not as […]
April 17, 2017

What is Paid Search Advertising and Why Use It?

If you run a business or market for one, it’s likely that you’ve heard of paid search advertising, also known as search engine marketing (SEM) or pay-per-click […]
April 12, 2017

10 Reasons to Use Live Chat

People love shopping at home these days. Rather than hunting for a parking space, fighting the crowds, or going in and out of multiple stores, they […]
April 10, 2017
What is Retargeting

An Introduction to Retargeting

If you have spent any time at all researching a product online, then there’s an almost 100% chance you have experienced some form of retargeting—even if you […]
April 3, 2017

The Importance of Online Reputation Monitoring

In today’s web-focused world, reputation management has become a crucial area of focus for businesses. More digital channels and greater user access have caused online reputation to […]
March 29, 2017

Call to Action Examples for Email Signups

March 28, 2017

How to Optimize Your Marketing Emails for Mobile

Just a few short years ago, it was not considered mission-critical to optimize your marketing emails for mobile device delivery. Now, as people have become attached to […]
March 27, 2017

8 Ways to Monitor Your Online Reputation

Reputation is a keystone element of a business’s success and survival. The tricky part about reputation is that it is not just the result of what […]
March 22, 2017

Why Email Marketing?

Perhaps the real question for this article should be: Why not email marketing? Many businesses and organizations have diversified their marketing strategies by heavily engaging in […]
March 20, 2017

15 Benefits of Email Marketing

March 15, 2017

8 Major Benefits of Online Business Directories

Many small business owners know about online business directories, but aren’t quite clear on how advantageous they are to their business. Online directories are not just a digital […]
March 14, 2017

14 Email Marketing Campaign Best Practices

Email Marketing continues to evolve with the times and remains the workhorse of digital marketing. As one of the most direct routes to your target audience, email […]
March 13, 2017

Email Marketing 101 for Small Business

Effectively running a small business requires executing certain fundamentals to insure that you not only survive, but thrive and grow. Taking care of your accounting functions, […]
March 8, 2017

Where (and How) to List Your Business Online

Online directories are a key player in your small business growth. They help to develop your business reputation, increase your online visibility, and place you in […]
March 8, 2017

Six Helpful Tidbits for Understanding SEO

Many small business owners think that SEO (search engine optimization) is simply not applicable to them. Search engines are huge entities and their inner workings are complex. […]
March 7, 2017

5 Ways to SEO Your Business Website

How do you get your website to show up on the first page for an organic search? Through search engine optimization, or SEO. The answer is simple, […]
February 28, 2017

6 Ways to Use Snapchat for Business

Snapchat is a visual photo sharing app that is available on mobile devices only. Its time-limited, disappearing content adds urgency and excitement to create unique engagements […]
February 22, 2017

How to Develop a Strong Reputation

In today’s society, word of mouth flies across mobile devices and social media platforms. People are eager to consume information so they can make quick decisions […]
February 21, 2017
How much does it cost to advertise on twitter

How Much Does it Cost to Advertise on Twitter?

With millions of users looking to consume information quickly, Twitter makes for a popular advertising platform. In addition to being an effective means of attracting new […]
February 21, 2017

Email Lead Generation: Tips and Tactics

February 15, 2017

Propel Marketing Wins Best Digital Agency for Digital Innovation Contest

We are excited to announce that Propel Marketing has won first place for Best Digital Agency in the 2017 Local Media Digital Innovation Contest. The contest […]
February 14, 2017

How Much Does it Cost to Advertise on Facebook?

With its versatility and widespread use, Facebook has become an effective channel for businesses of all shapes and sizes to connect with current and potential customers. Many […]
February 8, 2017

The Benefits of Display Advertising

When advertising your business, there are three important factors to consider: visual appeal to grab attention, location to maximize exposure, and relevancy to improve response. This […]
February 7, 2017

How to Strengthen Your Company’s Reputation

Your business reputation makes its way into every facet of your business’s existence. It both impacts and is impacted by the way people read your emails, […]
February 1, 2017

Business Reputation Management 101

A business reputation important, but also complicated. While it has many aspects that you can’t control, it also has many aspects that you are responsible for. As […]
January 31, 2017

An Introduction to SEO Practices

Increasing the visibility of your business is essential to its growth because it helps you to stand out above your competition and get in front of more […]
January 25, 2017

How to Use Landing Pages for Your Business

Landing pages offer many benefits to businesses, but their chief purpose is to facilitate conversions. A conversion is the completion of any action by a current […]
January 24, 2017

Why is Having a Good Reputation Important?

  Reputation is important in business because it isn’t just one aspect of your business. It is made up of all of the aspects of your business. […]
January 23, 2017

Why is Reputation Important in a Business?

Every business has a product and/or service, which is what they deliver to their customers to meet their needs. Every business has a brand, which is how […]
January 10, 2017

How to Increase the Visibility of Your Small Business Blog

If you want to build your relationship with your target audience and the size of your target audience, your business needs a blog. A blog benefits […]
January 3, 2017

9 Ways to Benefit From Your Competition

Your competitors are businesses that may deter people in your target audience from choosing you. While this immediately makes them seem like the enemy, the truth is […]
December 22, 2016

5 Things You Should Know About Your Competitors

Growing your business requires you to be constantly learning about it and making necessary adjustments. However, you can only grow and improve so much when you […]
December 13, 2016

7 Ways to Distinguish Your Small Business from Competitors

One of the main reasons why it’s important for companies to have competitors is because it keeps businesses on their toes. Why are they on their […]
December 7, 2016

Why Your Business Needs a Blog

Blogging doesn’t just help a business; with today’s online consumer behavior, business blogging is becoming essential to maintaining an online presence, standing out above the competition, and […]
December 5, 2016

Why You Should Blog for Your Small Business

In today’s age, when you want to know something, you look it up online. The next time you do this, take a closer look at the […]
November 29, 2016

How to Get Your Business to Stand Out Above the Competition

While it’s important for companies to have competitors, it’s equally as important to set yourself apart from them. Standing out from your competition isn’t necessarily about snatching […]
October 18, 2016
Call to Action Buttons- Tips and Best Practices

Call to Action Buttons: Tips and Best Practices

Calls to action can occur anywhere. For example, you’ve probably seen “Call today!” in a number of places: on buses, flyers, TV commercials, websites, and search engine […]
October 12, 2016

Examples of Call to Action Phrases

A call to action is an invite to members of your target audience to engage with your business in some way, shape, or form. Calls to […]
October 7, 2016

10 Facebook Advertising Tips

Facebook advertising leverages the benefits of social media and the power of advanced targeting to expand your reach, obtain leads, and gain more customers. It uses […]
September 14, 2016

Guide to Guerrilla Marketing Strategies

This post goes over the six key elements of guerrilla marketing strategies to keep you in line with your your business’s brand and goals.
September 13, 2016

How to Respond to Negative Reviews

While you cannot control what other people post online about your business, you do have some control over the outcome of a negative review. This post will go over how to respond to negative reviews, so that you can mitigate the damage and protect your business's reputation.
September 7, 2016

Forming a Niche Market Strategy

A niche market strategy serves to help you to find a profitable niche for your business, to properly serve and market to that niche, as well as to maintain other aspects and values of your business. This article provides some guidelines to consider when forming your niche market strategy.
September 7, 2016

Best Practices for Landing Pages

While there is no one magic formula for the perfect landing page, there are certain design and marketing fundamentals that every landing page should follow. This article provides 11 best practices for landing pages that can guide you toward getting the best results.
September 1, 2016

Two Essential Tools for SEM Campaigns

With Search Engine Marketing campaigns, it is important to make the most out of your investment. This post will go over two essential tools to enhance SEM knowledge and drive campaign success.
August 31, 2016

What Makes a Good Landing Page?

Good landing pages have an attractive offer and strong call to action that is targeted toward the user. This post will go over the elements that make a good landing page, and how to align each one for campaign success
August 30, 2016

The Power of Online Customer Reviews

Business owners know the power of online reviews. In this post we’ll cover the basics of online reviews, the benefits of online reviews, and negative reviews.
August 25, 2016

SEM Campaigns: Writing Ad Copy

Writing ad copy for pay-per-click ads is a delicate process that takes time, thought, and a lot of practice. This post will provide tips and guidelines for writing ad copy that will yield the most success for SEM campaigns.
August 23, 2016

7 Benefits of Landing Pages

In this post we’ll go over the benefits of landing pages that set them apart from your business website and make them an effective lead generating and marketing tool.
August 17, 2016

How to Increase Your Online Presence

Learn how to increase your online presence through your website, business listings, and social media—no matter what stage of digital marketing development your business is in.
August 15, 2016

Introduction to Search Engine Marketing

Search engine marketing (SEM) is very effective in improving your online visibility and website traffic. Learn the basics of SEM, also known as pay-per-click (PPC) advertising: what it is, how it works, and how it can benefit your business.
August 10, 2016

What Are Landing Pages?

A landing page makes the steps to conversion clear and simple, thereby increasing the number of people who take action. In this post we’ll go over the basics of landing pages and how they help to drive more conversions and customers to your business.
August 9, 2016

Organic vs. Paid Search

There are two ways to enhance your online presence in relation to search engines: organic search engine optimization and paid search advertising. This post will go over these two types of search engine strategies, and how they can help you build your online presence.
August 8, 2016

Ways to Target Your Ads on Facebook

The Facebook Ads platform offers a number of approaches to targeting your ads. You can target your ads based on interests or demographics; or you can target your ads based on stage of engagement with your business or position in your sales funnel. This article goes over are four types of audiences that you can create using the Facebook Ads platform.
August 4, 2016

What Makes a Good Business Website?

A successful website for your business is one that informs visitors, keeps them on there, and converts them into leads and customers. This article will provide actions you can take to achieve these elements of a successful website.
August 2, 2016

Who Are My Competitors?

All too often, competition in business is perceived as bad, and competitors are looked upon as something to avoid. The reality is, competition is both inevitable and beneficial to your business. Your competitors can teach you a lot, so it is important for you to monitor them them. So who are your competitors? This post will go over how to find your competitors so you can keep your business the best it can be.
August 2, 2016

How to Find Your Niche Market

While there are many benefits of niche marketing, finding your niche market can be difficult. Among the different types of customers that you can market to for your business, which one do you pick? How do you find the most profitable fit for your products and services? This article will give you some guidelines on finding your niche market.
July 27, 2016
6 Benefits of Live Chat

6 Benefits of Live Chat

Live Chat is commonly associated with customer service, but what many people do not know is that it is also a great sales and marketing tool. Live chat can help existing customers, new customers, and potential customers, and when leveraged properly, can drive more sales through leads. Live Chat has the power to provide a wide range of benefits for your business. Below are six of the many benefits of Live Chat and how to make the most of them for your small business.
July 26, 2016

7 Tips for Successful Guerrilla Marketing Tactics

While guerrilla marketing for small business has many benefits, it also has its risks. The elements that make up a successful guerrilla marketing tactic can just as easily create negative experiences for your customers. Follow these tips to ensure your guerrilla marketing strategy is a success with both satisfying and growing your target audience.
July 22, 2016

7 Benefits of Niche Marketing

With a niche strategy, you leverage your expertise in one area to stand out from your competition. You may provide other products or services, and you may serve a broader audience, but specializing in one area helps you to distinguish your business and stand out in your market.
July 19, 2016

Guerrilla Marketing for Small Business

Guerrilla marketing for small business involves finding unique ways to achieve common objectives. Nontraditional, memorable, and unexpected will look different from business to business. The key to coming up with effective guerrilla marketing tactics is to know both your business needs and your audience, and to take your thinking out of the box.
July 13, 2016

Does Facebook Advertising Work?

Whether you’re a software solution, a traveling service, a brick and mortar shop, or have an online store, there are many benefits of Facebook advertising. With the various kinds of Facebook ads out there and the multiple objectives to choose from, the benefits of Facebook ads can be very specific to your product or service or business goals; but there are some general Facebook advertising benefits. Here are four benefits of Facebook advertising that apply to businesses universally.
July 12, 2016

Benefits of a Responsive Website

The benefits of a responsive website are not just limited to your website. They extend to your customers, your store, your web presence, and ultimately your sales. When it comes to connected devices and online users, the numbers are only growing; and a responsive website is essential if you want your business growing too.
July 7, 2016

Why Is It Important for Companies to Have Competitors?

Competition can be an effective tool for growing and improving your business. Here are 10 reasons why it is important for companies to have competitors.
July 1, 2016

6 Ways to Improve Your Facebook Ad Images

Facebook ad images play a crucial role in the effectiveness of the ad. Yet they have some stiff competition, as they are sandwiched between images of friends, pets, cute kids, and cool places. This post describes six ways to improve the effectiveness of your Facebook ad images, and some businesses to which they are most applicable.
June 27, 2016

How To Make Your Blog Stand Out

In this age of digital media and online research, blogging for your business is a statistically proven tool for building your brand voice, strengthening your online presence, and attracting more customers. However, as content becomes more and more accessible, it is important to know how to make your blog stand out from the crowd and focus in on the right people. The tips in this post will provide some guidelines on how to improve your blog and how to get more blog readers.
June 24, 2016

Why Your Business Needs a Website

In today's digitally dominated world, having a business website is as necessary as it once was to be listed in the Yellow Pages. In fact, 85% of consumers use the internet to find local businesses. If your business is not on the web, it's not existing in a world where most consumers are spending their time. So, why exactly does your business need a website? Well...
June 15, 2016

Boosting Your Marketing Presence

When it comes to taking your business online, you know your stuff. But there is still something missing, something that keeps you from getting more leads, more traffic and more success. You’ve hit a marketing plateau! Whatever the reason, it sounds like your digital marketing efforts could use a boost! Here’s how...
June 9, 2016

The Content Tips You Need for Improved Instagram Loyalty

Your business’s presence on Instagram can promote customer loyalty and high conversion rates while displaying what makes your brand unique. The platform caters to what audiences want: quick and easy messages, and with a per-follower engagement rate 58 times higher than Facebook, Instagram is the perfect platform to develop a solid presence on. We break down five content strategies to attract customers to your business, develop a loyal following and more...
May 26, 2016

Digital Dollars: How Google Analytics and Data Make You Money

As a business owner, it’s important to ask yourself, “Am I taking the right steps to track my business online and target my customers effectively?” If the answer was “not really,” “I think so” or “ummm..”, then you may be missing out on a higher volume of potential business. In this blog, we help you determine how to pinpoint your audience and leverage your data to drive leads and turn it into new streams of revenue.
May 23, 2016

The Meaning Behind the Masterpiece – What Makes an Effective Logo?

On average, small and medium sized businesses spend about $400 / month on marketing. During this time, you’re constantly staying up-to-date on the latest market trends and adjusting your SEO, pay-per-click, and retargeting to match. But how much time and thought have you actually put into your logo design, and what it means to your customers? As you work through the process, keep the following design elements in mind....
May 12, 2016

Say Yes to the Digital Marketing Demo: An Owner’s Guide

While the link between TLC's hit show "Say Yes to The Dress" and digital marketing seems a little hazy at first, the underlying philosophy CAN help you understand and improve your presence online. We break down every question that every bridal (and digital marketing) salesperson seems to ask and what they can mean to you...
April 22, 2016

Not Just for Selfies Anymore: Social Media for Business

Some businesses don't believe social media is a necessary - or effective - use of their marketing dollars. But the truth is, social media is essential for any business, no matter the industry! Social media helps you engage with your audience, reach new customers, and bolster your SEO...
April 20, 2016

By The Numbers: Why Blogging Is Good For Business

Blogging has become an enormous component of business marketing efforts. Your website speaks to your company’s history and describes what you do, but your blog is essentially the voice of your business. Blogging helps customers feel better about your business, provides content for your social media channels, and brings in new business...
April 8, 2016

Online Lists and Directories: Putting Your Business In Its Place

You should be continually maintaining your listing; adding your business to new directories and updating with fresh relevant content to keep the attention of Google, and more importantly your customers!
March 22, 2016

The Professional Edge: 6 Reasons Why You Should Trust a PPC Pro With Your Google Advertising

Are you looking to grow your business? Do you want to be easily found on Google? Google Adwords is your one-stop shop solution! Google portrays running paid ads as a breeze for anyone, but it’s far more complicated than they make it seem. Having a professional in your corner will not only save you time and money, but it will deliver far better results than attempting to run an account yourself. Here are 6 reasons you should trust a professional Adwords expert to grow your business:...
March 17, 2016

Luck or Opportunity?

“Luck is what happens when preparation meets opportunity.” Good fortune will not just fall upon your marketing campaigns. You have to work to make them successful, striving for the best strategy, the strongest messaging, and the most compelling tools to reach your audience and drive results. How will you make “luck” from opportunity?...
March 15, 2016

What’s Up With the New SERP?

Have you heard about Google search’s new look? The Search Engine Results Page (or SERP) has gotten a makeover, and this new display is slowly but surely rolling out to all desktop searches. Now that we’re a few weeks into the roll-out, what has changed? How is it impacting advertisers? What do you need to know to take action in line with the new look?...
March 10, 2016

The Death of Print Advertising?

If you’re limiting your business' advertising to strictly digitial, you’re missing out on the unique benefits (as well huge portion of potential customers) that only print advertising can offer. Despite living in a world dominated by the need for digital marketing, traditional print advertising still has a very important role in helping your business reach its marketing goals...
March 2, 2016

Lion or Lamb? What’s your approach?

The month of March storms in with cold, harsh wintery weather, blasting us with the last snows and freezing air of the season. By the end of the month, Spring is tip-toeing in as we start to see more mellow temperatures, slightly longer days, and the first blades of grass peeking out from the melting snow. Much like the weather, your voice and marketing messages can be harsh or can be breezy. It’s up to you to decide how you want to approach it...
February 29, 2016

Grow Your Marketing By Leaps and Bounds

Every four years, our calendar gets an extra day. February 29, 2016 makes 2016 a year of 366 days. As a small business owner, you might often feel like there are not enough days in the week, so this is your chance to take advantage of an extra one being thrown your way! What will you do with that extra time?...
February 25, 2016

What Are “Best Practices” Anyway?

You hear the term a lot. Best Practices. You just want to know how to do something and whether or not it’s the most efficient way, and instead you get some jargon about “best practices suggest...” Following best practices. Against best practices. But, what are best practices?...
February 23, 2016

Diving Deeper into your Marketing: UTM Tracking

For any business, it's important to know where to find your customers. Through Google Analytics you can see the traffic generated by each campaign, but could you be digging deeper? Did they click a photo, a button, or maybe a link to get to your landing page? You can find that out within seconds with UTM tracking....
February 18, 2016

Building your digital image

When you step out of the door in the morning, you like to put your best foot forward. When you stand on the floor of your business, you want to make a similarly good impression. You want to project a trustworthy, proud, professional image. But what’s your digital image? Your logo, your website... it all counts...
February 16, 2016

5 Essentials To Know about Email Etiquette

An email can never replace the value of a face-to-face meeting, or the direct clarity of a quick phone call. However, with the vast majority of our communications happening electronically, it's important to know the best way to be heard. Your message can easily be lost - or ignored - if there are many recipients, glaring errors, large attachments, or an excess of information. If an email is the best solution for reaching your customers, follow these 5 tips for Email Etiquette...
February 9, 2016

Facebook Advertising: 3 Steps for Success in the New Year

When considering advertising on Facebook for business, there are a few key elements that must be identified and examined beyond just adding text and a few low resolution images of your storefront, and calling it a day. When creating these ads it is important to think bigger than just an image and text. This process can be broken down into three easy steps...
February 5, 2016

Have a Super Season

We’re into February now and that means two things: (1) the year is well underway and (2) the Super Bowl is this weekend. But... what can you learn from the Super Bowl (other than how to devour buffalo wings and 7-layer dip and still save room for more) and how can you apply that to your business? Bowl over your customers with these 3 digital marketing tips!...
February 2, 2016

Repetition is Redundant: Keep it Fresh on Social Media

Is this Groundhog Day all over again? It's the same thing every year. Will it be 6 more weeks of winter? Or will we see an early spring? That 50/50 shot is the most variety we get. Otherwise, this routine is just that - routine. Are you falling into a Groundhog Day trap in your marketing? Especially on Social Media, it’s critical to keep your content fresh, interesting, and most of all, not repetitive....
January 28, 2016

The Power of Personalized Marketing

Your customers don’t ask for much. All they want - and expect - is for you to personalize and tailor your messaging specifically to them, no matter what channel or device they are on. Despite this somewhat lofty request, “people-based marketing” is quickly becoming a hot topic for 2016, as brands try and utilize customer data to create seamless experiences and stay ahead of their competitors....
January 28, 2016

3 Digital Strategies To Remain Relevant On Iowa Debate Night

Donald Trump has decided that he is not participating in tonight’s GOP presidential debate. In 2016, a candidate with Trump's popularity is much less reliant on broadcast media to connect with voters. With 5.8 million followers on Twitter, and 5.5 million on Facebook, Trump has his own massive built-in audience he can communicate with directly. So here are 3 ways Donald Trump can take advantage of digital media to still have an impact on tonight’s Republican presidential candidate debate, no attendance necessary....
January 22, 2016

What are they looking for? 4 Tricks for Marketing that Work

When you designed your website, who were you writing it for? What about your other marketing campaigns? Your customers - and what they want - are the backbone of your business, and everything you do should be tailored to them. What do they want? What are they looking for? What answers do they need? The answers to those questions should be the core of every marketing tool you run. Keeping your audience in mind is what makes your marketing work....
January 19, 2016

SEO Elements: The Secret Keys to Your Web Success

While many people take the time to build a website, they don’t make the necessary effort to make sure that their Search Engine Optimization (SEO) elements — things like title tags, meta descriptions, and keywords — are up to par. Make sure your pages are up-to-date with all those missing pieces - or you’ll be missing out on a lot of traffic!...
January 14, 2016

In the News: Facebook Instant Articles

Facebook continues to create and innovate ways for you to reach potential customers. Their newest advancement, Instant Articles, has the potential to change the way people read your content, and how they use their mobile devices. Instant Articles is a new system similar to the way videos have been optimized on Facebook. This new article-sharing platform has the potential to completely change the way you use content promotion....
January 12, 2016

How to Get the Most from Your Marketing Partner

“I don’t know - just run it.” If you are unfamiliar with digital marketing and best practices, partnering with an agency or consultant makes absolute sense. However, like any productive relationship, you should never find a partner only to then disappear from the process. Your ongoing involvement will become the foundation for both initial campaign builds and continued results. Let’s take a look at some of the top things you can do to ensure the success for your digital efforts....
January 5, 2016

Home is where the conversions are: A Home Page Questionnaire

Let’s face it: in 2016, you NEED to have a website for your business. But what do you do when your site isn't driving the form submissions or phone calls you had hoped for? Your homepage is the most visited page of your site, and you need to make the most of it. Does your website's homepage answer your customers' questions? By using best practices, you can have a homepage that is optimized for conversions to get those phones ringing and your business moving....
December 31, 2015

5 Tips for a Successful New Year

It’s New Year’s Eve! The cusp of a fresh, new year just full of potential. What will your business achieve in 2016? Whether your resolutions are online or off, digital tools can help you get there. Here are 5 tips for a successful new year...
December 29, 2015

New Year New You: Marketing Resolutions For You and Your Business

Another year has flown by, and 2016 is just around the corner. What does this mean for business owners? There are plenty of marketing strategies to enhance presence throughout the New Year, but is there one exact plan that will lead to better business? The answer is no, but it doesn’t hurt to select a few goals focus on to help get your business to a bigger, better state by this time next year...
December 24, 2015

Deck the Halls: 8 Digital Treats

Tis the season for giving gifts and helping others. In the spirit of the holidays, we’re bringing you the gift of marketing tools and decking the halls with how-to holly. On this Christmas Eve, here are 8 Digital Treats!...
December 22, 2015

6 Signs Your Digital Presence Could Use an Upgrade

The new year is quickly approaching and -- let’s face it -- your business could use a makeover. A digital makeover, that is. The world of digital marketing is dynamic, and week after week there seems to be a new trend. It’s important to realize that digital marketing is not a set-it-and-forget-it solution! If your business is stuck in a digital rut, it may be time for a change. Here are 6 signs it's time for a digital upgrade...
December 17, 2015

Winter Wonderful: 3 Tricks to Video

With winter just around the corner, it’s time to think about curling up by the fire and queuing up your favorite video online. Whether you’re promoting your newest product line, running a series of employee spotlights, or featuring testimonials from happy customers, there’s always a good reason for using digital videos for your business. But the key in anything is to do it well! Here are 3 tricks to creating the best video:...
December 10, 2015

So, What Is Responsive Design?

So, what is responsive design? Being responsive means responding - quickly and cooperatively - to a request, question, or need. Responsive Design does just that. A website designed to be responsive adjusts to any device or screen size, automatically, when accessed. Desktop, laptop, smartphone - no matter the computer the website will appear in the perfect alignment....
December 8, 2015

6 Elements of a Successful Facebook Ad Image

Your Facebook newsfeed is filled with many things these days. Babies being born, old friends getting married, and political rants. But among the memories, advertisements are scrolling within the feed. These ads are doing something different- they’re blending in. Images used in Facebook advertisements are as important as the ad itself, but it’s more than just standing out in a sea of selfies. Standing out on Facebook is fitting in on Facebook...
December 3, 2015

How to Have a PC Holiday

Starbucks’ new red cups have launched, and this ode to the holidays has brought with it the age-old battle of the Politically Correct. The new solid red cup that Starbucks introduced this year has coffee drinkers seeing red in more ways than one - minimalistic approach or blatant attack on Christmas? Caught between Politically Correct and a hard place? Here's how to approach your holiday messaging...
December 1, 2015

Get Out of Your Marketing Drought

Feel like your creativity has dried up? Think you’ve done everything you can to market your business? Don’t worry; there are endless ways to use new marketing techniques and tools to get you out of your marketing drought. Get inspired, try something new, and keep tabs on the latest trends to find your next marketing move...
November 24, 2015

3 Reasons To Think About Digital This Thanksgiving

Are you thankful for online marketing? Saying “thanks” for the Internet may seem silly, but when it comes to your business, the impact of digital tools is immeasurable. Well, actually, it’s extremely measureable! That’s part of the charm - and value - of digital marketing. Here are 3 reasons you should be thinking about digital when you sit down to your turkey dinner this year...
November 19, 2015

Pagination vs. Scrolling: The Great Website Debate

Scrolling, for all intents and purposes, is the most desirable form of navigation for websites and user experience (UX). Pages 1, 2, 3 and so on are yesterday's design trend. Scrolling navigation is easy, it’s effective, and people are drawn to it to find the content that they want. It’s just the new norm. The challenger is the use of multi-page design or, simply, pagination for its almost-equal effectiveness, attractive draw, and ability to get profitable results. Let’s see how they both weigh in...
November 17, 2015

Cheese Is Meant For Pizza, Not Photos

Forget about the cheesy stock photos, it’s time to get personal! A “high quality” image does not mean resorting to stock photos. While stock images can come in handy for a last minute project or a quick social media post, maybe it’s time to add a personal touch. Don’t think for a second that a DLSR or “professional” camera is required to take awesome photos. Making the best with what you have - such as a smart phone or that digital camera - is all you need!...
November 12, 2015

The Thrill of the Hunt: Beyond Demographic Targeting

We see it all too often: a client wants to target Millennials in the market for a new car. So they want a campaign targeting people ages 25-40, in market for a new auto, who live in a handful of zip codes. And they want to serve them 50,000 impressions over a month.

What’s wrong with this approach? Although some of the target audience can be found using demographic data, this strategy often yields...

November 10, 2015

5 Steps to Boost Your Business in Just 1 Hour

Think you don’t have time to work on your marketing? Think again. Every business owner has a to-do list miles long, and it’s easy to let advertising slip to the bottom. While you may not have time to become a complete marketing expert overnight, you can be your own DIY-er with a few small touches whenever you get the chance. Got an hour to spare? Here are 5 quick marketing “hacks” to boost your business in just 1 hour....
November 5, 2015

Copied Content Isn’t “King” of Anything

Content may be king, but copied content certainly isn't. It’s not even royalty. It's plagiarism. In fact, it'sy safe to say that any content copied from another website - pictures, text, videos - is going to hurt your business in more ways than one. The moral of the story is: be original. Be you. Your customers will know and appreciate when your writing, photos, and videos truly represent you...
November 3, 2015

Which of these 3 Digital Marketers Are You?

Are you new to digital marketing and just researching the "how to's" of online advertising? Skeptical that any of it really works? Or are you ready to jump in feet-first and do it yourself? When it comes to managing digital marketing and advertising, we all fall into one personality type or another. Let's explore some of the most common archetypes, and how to overcome their marketing weaknesses. Which of these 3 digital marketers are you?...
October 29, 2015

The Hocus Pocus of Digital Marketing

Stories of vampires, witches, and ghouls haunt the plots of children’s bedtime stories, and keep kids up at night. And in digital marketing, conversations are filled with myths (often just as scary and dangerous), that keep business owners up at night - too frightened to promote their businesses online. Once again, the digital marketing experts are here to explain what is actually true, and keep you from checking under the bed for spine-tingling monsters of marketing. So sit right down for four of the most ridiculous “Hocus Pocus” myths of the digital world:...
October 27, 2015

Not-So-Scary Digital Advertising

Intimidated by PPC and CPM and SERPs? Well it may be October, but digital advertising doesn’t have to be that scary! With Halloween right around the corner, there are a lot of things that can spook you. Digital marketing doesn’t have to be one of them. You may even find that online advertising works better for you and your business! So let’s see how digital advertising can be super not spooky!...
October 22, 2015

What’s your game plan?

You’ve got a piece running here, and another running over there. Today maybe you’ll sign up for something else you see and then that’ll be running, too. You’ve got campaigns and pages left and right, but none of them are even connected, let alone working together. Where’s your strategy? What’s your digital game plan?...
October 20, 2015

(Pumpkin) Spice Up Your Marketing

The pumpkin craze is fueled by Starbucks and its infamous PSL (Pumpkin Spice Latte), as people everywhere pull out their cozy sweaters and boots and buy the drink as soon as it hits stores. But how did the PSL go from a modest seasonal beverage to the dominant staple of the season? And how can you learn from this phenomenon and use it to spice up your marketing strategy? Let’s digest... the power of the pumpkin....
October 14, 2015

The Makings of a Great Email Campaign

Every recipe has a list of required ingredients, but what truly makes the difference is quality ingredients and the patience to follow the process carefully and correctly. Your digital marketing is no different. The success of your marketing campaigns depends entirely on the quality of the messaging you deliver and your ability to follow best practices to achieve your goals. So what makes a great email?...
October 12, 2015

Discover More with Digital

Like the great explorer in whose name we celebrate today’s national holiday, you can explore the foreign and wondrous lands of digital marketing. You may set out to find customers and discover an entirely new audience sector you never knew you had, or a new way of reaching and engaging with customers you’d never explored before. Set a new course in your marketing plan and discover more with digital!...
October 8, 2015

3 Myths Busted by Analytics

Making informed decisions is the key to success, particularly when it comes to your business. Your website’s analytics are a crucial part of helping you make those decisions, but they’re often overlooked. Why ignore the helpful, scientific details that can assist you in understanding your marketing, your customers, and in making data-driven choices for how to better reach your audience? Here are 3 myths busted by analytics:...
October 6, 2015

TMI: Oversharing on Social Media

Taco Bell’s recent commercial poses the question of the decade: when does the sharing stop? In recent years, social media has fostered a share-society. Great lunch? Share it. Bad day? Share it. And it’s not just personal users that are guilty either! Businesses often engage in information overload as well, in an attempt to increase brand awareness. What some businesses may not know? Over-posting can pose a serious problem for your business. How do you find the right balance on each different network?...
October 1, 2015
employee motivation techniques

Kick ‘Em Into Gear: Employee Motivation Techniques

Happy and motivated employees are an essential ingredient in the recipe of business success. Employee motivation isn’t simply a cherry atop the proverbial cake. Unmotivated employees […]
October 1, 2015

Optimize For Mobile, Optimize Your Success

When we all started using the Internet, there was only one way to access the Web: from a desktop computer. Today, the Internet is no longer a tool for a select few; Wi-Fi is ubiquitous and “Googling” has become a part of many people’s vocabulary. And mobile Internet usage has eclipsed desktop (or laptop) use. There have been some major changes in the way that people use the Internet - and you need to respond accordingly....
September 29, 2015

5 Tips for Global Marketing

Looking to go global with your marketing? Your brand could easily hop across the border to Canada or Mexico, or cross oceans to Europe and beyond. You might even bring an international flair to your brand here at home, for the multicultural population in your own neighborhood! Whether you’re starting to go global or just trying to reach a new international audience at home, there are important things to consider to make sure your business doesn’t become the latest “foreign fail” story. Here are 5 hurdles to jump when going global with your marketing...
September 24, 2015

3 Fall Favorites… with a Twist!

Whether you call it Fall or Autumn, there is just something special about the season that makes it stand out. Since it’s hard not to Fall in love with everything the season has to offer - we always look to the things we like most for inspiration in our digital world. Here are 3 quick tips on how you can translate a few of your favorite things into successful business practices!...
September 22, 2015

How do you find your clientele?

Learn how to find your clientele, and target your right audience. When it comes to facilitating and understanding your online marketing campaigns, it's important to remember that there is no one-size-fits-all model. Different kinds of marketing efforts find success on different networks. So how do you find your customers who will bring long-term value to your business?...
September 18, 2015

This Week in Tech: Facebook Dislike, Instagram Size Options & #2 in Search Results

The summer might be winding down and the weather turning cooler, but the news just keeps on coming. From social giants to long-awaited updates, there’s always something exciting and different happening in the digital and marketing worlds. This Week in Tech, Facebook discussed their Dislike button, Instagram’s new photo size options, and why you don’t want to be #1 in search....
September 17, 2015

Where are the clicks? (and other display campaign fallacies)

By leveraging digital marketing for your business, two key components of how you measure campaign effectiveness are conversions and attribution for campaigns like SEM, SEO, and social media ads. Understanding these metrics is key to evaluating the success and performance of your marketing techniques. But how do you measure effectiveness of Display Advertising, if it doesn't deliver clicks?...
September 15, 2015

Reputation Roundup

There’s a lot to learn about your online reputation and what goes into your digital rap sheet. Your reputation comes from sources all across the Internet, on social and review sites, forums, and beyond. Your customers are sharing their opinions - good and bad - and you need to know what they’re saying, everywhere they’re saying it. Overwhelmed? Don't be. We’ve compiled a list of our top posts (and their key takeaways) covering everything you need to know - on every platform....
September 11, 2015

Take the reins of your Yelp business page

Sure, bad reviews like these can be comical. But for a business owner, they can destroy a reputation or keep you from creating a healthy public image. The simple truth is that online reviews matter. And, if you run a small business, user reviews on sites like Yelp.com can dictate your success. Here's how to take the reins and nail Yelp for your business!...
September 8, 2015

Trending Now: Your Business

What is a hashtag? Why is it important for your business? And more specifically, how do you use them? Hashtags allow you to join the conversation, tagging your posts with a keyword or phrase on Twitter, Facebook, and many other social media platforms. Keep up with the trend with hashtags for your business!...
September 3, 2015

5 Tricks for a Labor-Free Labor Day

As the unofficial summer send-off before we slip into fall weather, Labor Day weekend presents an opportunity for three days of rest, relaxation, and summer fun. Too bad you need to keep up with your digital marketing, right? Wrong! Here are a few simple digital tricks you can use to keep up with your marketing without working too hard this holiday weekend....
September 1, 2015

Snapchat: A Marketable Story for Your Business

3…2...1… With only 10 seconds or less to share a photo with your friends, Snapchat has become one of the top social media outlets in the world. With 60 million installs and 30 million active users, not only is Snapchat used to communicate between friends, but also to spread news around the world. Here are a few steps to start using Snapchat as your marketing tool for success...
August 27, 2015

Why Your Employees Are Your MVPs (Most Valued Promoters)

These days “word of mouth” is one of the most powerful, if not the most powerful tool in marketing. With the overwhelming rise of social media, word of mouth has evolved from a small circulation of opinions, into a virtual, interactive, visual world. In 2014, people were found to spend an average of 1.72 hours a day on social media. It's time to take advantage of their (use of) time and stand front and center while they scroll!...
August 25, 2015

Creating a Digital Marketing Budget

What do Brandeis, University of Phoenix, and Southern New Hampshire University all have in common? All three offer advanced degrees or even Master’s programs in Digital Marketing. Why would you need a degree to update a Facebook page? You don’t, technically. But you do need to have an understanding of how the Digital Marketing industry works to plan your company’s budget, and spend your money wisely -- not waste it on a poorly run campaign....
August 21, 2015

This Week in Tech: Google Snack Pack, Facebook Stats & E-Commerce Sales

The digital realm is forever changing; sometimes it can be hard to keep up. Luckily, these changes often have positive implications for business owners and marketers. From shrinking snack packs on Google to rising e-commerce sales, and easy-access Facebook post stats, we’ve got you covered on what’s important This Week in Tech!...
August 20, 2015

Building Your Business Through Customer Engagement

With the rise of social media, Customer Engagement is quickly becoming synonymous with Customer Service. Now, in order to ensure your business is effectively serving your clients, you have to talk to, relate to, and engage with your customers on a conversational level. Social media has become the primary method when it comes to customer engagement, and rightly so. By becoming part of the conversation, you are better-equipped to serve your customers, able to see what they are saying about you, and most importantly, build mutual respect that extends beyond just the product....
August 18, 2015

Clues To Your Clicks: Why Call Tracking Is Essential

You just made a sale via phone. Congrats! How did the customers find your number? Which of your marketing campaigns lead them to pick up the phone? Was it your landing page? Your Search Engine ads? A mobile search thanks to your SEO? Without this vital information, you don’t have all the pieces of the puzzle. You’re throwing your all your marketing campaigns against the wall just to see what sticks (and sells). Call Tracking gives you a better way! ...
August 13, 2015

Now We Got Bad Blood… With Your Customers

Uh oh! Taylor Swift may have bad blood with her exes, but now you just found yourself in some bad blood, but with your customers! What happens if you do come across a negative comment or criticism? Here are some tips about how to handle this bad blood....
August 11, 2015

Death of the Click-Through Rate

Digital ad spending will total $58.61 billion this year. Businesses are turning to digital advertising and they want to measure the results. Why is this such a challenge? Click-through rates measure conversions, but display advertising is about brand awareness. So, if click-through rates don’t define success, what does? Let’s look at some of the metrics that are available, and more meaningful, for evaluating a display campaign...
August 7, 2015

This Week in Tech: Expensive Keywords, Google+ Changes, & #GOPDebate

There’s always something new and interesting happening in the digital space. Whether it’s algorithms or feature launches or great data, we keep up with the news so you can put it to work for your business. So what's new, This Week in Tech? Google's most expensive keywords, new changes to Google+, and the social explosion during the #GOPDebate...
August 5, 2015

The Future of Facebook Advertising: Facebook Audience Tools

Facebook continues to establish new ways for advertisers to reach new customers, and maintain customer loyalty. The most newest addition to your Facebook arsenal? Advertising audience tools. Whether you're looking to reach an untapped market, or reaffirm the relationship with an existing customer, Facebook provides the tools to do so effectively through custom and lookalike audiences....
August 4, 2015

Where’s all the talent? On Social Media!

With the end of the summer coming fast, recent college graduates are starting to run out of money. And those already in the workforce are beginning to re-think their current career paths. About 70% of the current workforce is actively job searching or would be willing to look into an offer if it were to come their way! That's a huge pool of talent eager to become part of your company’s professional world and future. But what will make your company stand out in the eyes of all this talent?...
July 30, 2015

Rebel With a Cause: Marketing that Matters

Do you fight for a cause you believe in? Do your customers? Corporate responsibility - whether you’re truly corporate or just a one-man shop - is important to consumers. People want to buy from companies that “do good” in the world. But what is Cause Marketing, why does it matter, and why does it work?...
July 28, 2015

The Future of Facebook Advertising: Carousel Ads

Facebook is making it easier than ever to build brand awareness and drive customer traffic to your website through their ad platform, with a variety of options and features to tailor your campaign to your unique business and needs. In Part II of this 3-part series, learn about Facebook's carousel ads to provide a vivid, visual experience to customers interested in your brand on social media! Carousel ads allow you to attach multiple images to one ad for a more robust, dynamic ad experience...
July 24, 2015

This Week in Tech: Social Politics, Google Panda 4.2, Twitter Event Tracking

This week’s news is often tomorrow’s marketing struggle. Stay on top of what’s hitting the digital newsstands this week, and save your worries for another time. From social media becoming everyone's go-to news source, yet another Google Panda 4.2 algorithm update, and Twitter's launch of Event Tracking, there’s always something happening in digital. Here’s what’s happening, This Week in Tech...
July 22, 2015

Think the Color of Your Logo Doesn’t Matter?

Think the color of your logo doesn’t matter? It does. Don’t believe it? Just ask Spotify. The company's logo changed overnight from its original green color to a more vibrant bluish variation, causing quite the stir among Spotify users. What’s the big deal, you ask? A logo plays a major role in creating - and maintaining - brand identity. Make yours memorable! ...
July 21, 2015

To Blog or Not to Blog? The Answer is Yes.

Shakespeare contemplated whether or not he should write the play Hamlet. Don’t make the same mistake by asking yourself if your business should blog or not, because the answer is yes! Did you know that 65% of daily internet users read blogs? Why not get your brand or business out there by providing useful insights to online viewers? Here are some takeaway tips on business blogging...
July 16, 2015

The Future of Facebook Advertising: Clicks to Website

Business owners have, slowly but surely, come to realize managing a brand on social media is where they can develop their voice, set themselves apart from top competitors, and reach current customers as well as potential ones with immediacy. Advertising on social media platforms is a logical next step in building out a social brand. In Part I of this 3-part series, learn about Facebook's Clicks-to-Website ad platform to drive qualified traffic from your social pages to your site....
July 14, 2015

Lights! Camera! Action! The Value of Video For Your Business

What can you do with 30 seconds? Reheat last night’s dinner? Check email on your phone? How about organically build your brand, drive your revenue through the roof, and capture steadfast customer loyalty? That’s right. It’s time to launch your own video content to take customer engagement to the next level...
July 10, 2015

This Week in Tech: Facebook’s Beacons, Google’s Voice Search, Bing’s New Ads Homepage

From digital ads to search to social, there were several tech announcements in the recent weeks. These news items could have interesting implications for marketers and local business owners alike. What's happening This Week in Tech? From Facebook offering a simpler way to connect digitally with in-store customers to Google leading the shift to mobile voice search, we are on our way to an even more connected and personalized means of engaging customers....
July 9, 2015

Instagram is Important: Would Your Business Benefit?

People love pretty pictures, and a picture is worth a thousand clicks. This is why Instagram based their business model around pictures and why your business can't afford to ignore the importance of this social network. Their posts are square images with an optional caption, not a textual post with an optional attached picture. Reach your ideal consumers through engaging content and compelling, clickable ad images people love...
July 7, 2015

Recipe for E-Commerce Success

Do you have all the makings of a great e-commerce site? Get ready to boost your sales with a few simple best practices that will make your e-commerce site pop, entice customers, and leave people loving your business. What are the ingredients of a good e-commerce site?...
July 2, 2015

Define Your Google Analytics Data

When you’ve finally launched your latest website, whether you know it or not, the process is just beginning. Now, install Google Analytics. This free platform, Google Analytics, gives you and your team visibility and insight into 1) what is working on your website and 2) what is not. Learn what your web visitors are looking for, where they are looking for it, and how they interact with your website - then tailor your website accordingly....
June 30, 2015

Social Media Day 2015: Get Social!

Happy Social Media Day! It’s 2015 and social media is no longer just that thing the kids are doing. Assuming you’re the savvy business owner you are, you’re already on social media. But are you really taking advantage of all that these digital platforms can do for you? From Facebook to Snapchat and blogging in between, study up on your social skills and you’ll be prepared to take the digital world by storm this year....
June 25, 2015

In the News: A Mobilegeddon Recap

Remember “Mobilegeddon”? Back in April of this year, Google rolled out an algorithm update that shook website owners to the core. This update was expected to have significant impacts on any websites that didn’t meet Google’s newest standards. It struck fear in the hearts of the SEO community. But what really happened after the April 21st roll-out? Did it really have that great of an impact?...
June 23, 2015

Hot Digital Trends – Summer 2015

When people think about summer, they often think of vacation. That’s not the case for the world of digital marketing. The industry is always active and changing, which keeps us on our toes. Every year, every season, there are new trends and hot strategies to keep up with, staying up to date with the digital current. We want to help you to know all about what’s hot for summer 2015 to help keep your business shining as bright as the sun....
June 19, 2015

This Week in Tech: Facebook’s Awareness Ads, Status Updates & Snapchat’s Geo-Revenue

There were a few social media announcements this week that could mean big things for small and medium-sized businesses. The latest stories come from social media giant Facebook, which had two interesting announcements, and from Snapchat, a relative newcomer to the social game which is becoming a real player in the market. From more effective ad targeting to content inspiration, your social media marketing efforts could see a bit of a boost as a result of this week’s news....
June 18, 2015

Writing Website Copy for Mobile

You’ve got a responsive website, designed to nimbly scale and adapt to any device your users throw at it. You’re ready for desktops, tablets, smartphones, smartwatches... you name it. Chances are, you think you’re sitting pretty. Think again. Creating a website experience for mobile users takes more than just a site that fits a smaller screen. Small-screen viewers require a totally different content experience....
June 16, 2015

Making Social Media Work for Your Campaign – Of Any Size

Every serious presidential candidate this year will have a team focused on building an active, engaging social media presence. They’ll document life on the campaign trail, push out important messages, raise money, recruit volunteers, and generally supplement their on-the-ground GOTV activities. Sounds like a luxury only a big campaign can enjoy, right? Wrong! The key to unlocking Facebook’s potential is a simple, yet tricky, strategy: post good content. Here are some tips on how to make social media work for your campaign, based on real-life examples!...
June 11, 2015

Using Gamification to Broaden Your Digital Marketing Strategy

What is Gamification? In a nutshell, gamification is the term for using game elements to motivate, engage, and reward players (or customers). Businesses large and small use gamification to boost their sales and customer base. We play games because they're fun to play, and can take the form of something as simple as a loyalty program where customers get a free ice cream after so many purchases, or even simply the chance to have your photo re-shared by a brand for bragging rights as a photo contest winner. So... are you game?...
June 9, 2015

5 Digital FAQs

Some questions are asked repeatedly throughout the digital world. After a while, you would think the answers would become common knowledge. They're not. But that’s ok! People are funny - some just don’t ask. Some are always asking questions. Whatever bucket you fall into, according to industry experts, we've got some burning questions that might satisfy your digital thirst and answer a few common queries:...