March 13, 2020
Let’s face it. Sitting in traffic on the same route every day can cause some frustration for your employees. When they finally get into the office […]
March 3, 2020
To help you stay ahead of the curve this month, we’re highlighting the fun “holidays” that are observed in March and how to use them to effectively engage your followers on Instagram.
January 2, 2020
Online marketing may be a little intimidating but it is an absolute must for your business. This post will provide you with the incentive you need to start improving your online marketing now!
December 20, 2019
A holiday gift guide can increase engagement on your website, social media accounts, and in-store—all without spending a dime. Here are six tips to creating your best gift guide yet.
December 4, 2019
Need some social media inspiration? Check out these ideas and real examples of creative Facebook posts for December.
August 12, 2019
This post provides various scenarios that you can turn into opportunities to ask for reviews, plus templates for asking that you can adapt to your style.
May 16, 2019
Simple yet effective tactics we recommend to attract people to your business without breaking the bank.
February 24, 2019
Instagram offers a number of ways to use Direct Messages, Posts, Stories, and Boomerangs to effectively engage with your audience. In addition to these free options, […]
February 16, 2019
Maybe you’ve scrimped and saved to budget a trip to the industry conference this year because it’s crucially important to you—or maybe your boss is making […]
February 15, 2019
Successful small business marketing—or any marketing, for that matter—involves planning. It encompasses the deliberate setting of and progression towards goals. It revolves around strategy. So what […]
February 13, 2019
Feel like you're spinning your wheels only to lose business to competitors? Here are seven gaps you could potentially need to fill in to start converting more leads into customers.
January 23, 2019
LinkedIn’s focus on job searching and professional networking makes it a valuable platform for small business entrepreneurs. There’s a lot you can do on LinkedIn beyond the […]
January 22, 2019
Research has long proved that your subject lines can be the difference between your emails being opened, immediately trashed, or sent straight to the spam folder. Here […]
January 18, 2019
Online advertising has many benefits, but you can only experience them if you know how to run a campaign properly. It’s important to know how to […]
January 11, 2019
If you’ve been in business for any length of time, you have probably heard the phrase “unique value proposition.” You may have dismissed it as yet […]
January 10, 2019
Want your small business website to attract visitors, generate leads, and produce new customers? Consider 10 ways you can improve your site to make that a reality.
January 9, 2019
The New Year is here. What’s going to be happening in the world of small business marketing? Google of course, as well as personalization, more automation, […]
January 4, 2019
Learn seven key metrics that will guide you in optimizing your website for search engines and customers.
January 3, 2019
As a business owner, you wear a lot of hats, but sometimes it makes sense to take the hat off and work with a professional. While […]
December 27, 2018
Email marketing continues to reign as one of the most effective ways to build an audience and convert it into a client base. In order for […]
December 20, 2018
As a business, trying to crack Google’s organic ranking algorithm can be a difficult task since there are so many moving parts factored into the equation (more […]
December 17, 2018
One of your best resources is your current customer base. You should do more than sell to them, though. If you reach out to current clients […]
December 10, 2018
There’s nothing worse than spending time and effort on marketing emails but getting nothing back. “What am I possibly doing wrong?” you think. It may come […]
November 29, 2018
With the internet era in full swing, numerous risks come alongside the slew of benefits associated with digital business interactions. Cyber attacks are more common than […]
November 24, 2018
Every business needs financing of one kind or another, either as part of their initial formation, or in the form of a cash infusion after the […]
November 23, 2018
Many types of marketing, like traditional advertising, try to get the audience’s attention by interrupting them when they are in the middle of some other activity […]
November 18, 2018
For most small business owners, email is a communication tool that is either very important or mission-critical. Email is the place where reports come in from […]
November 16, 2018
Now a common way to engage with businesses, it’s no wonder that many people turn to social media seeking customer service. They see it as a […]
November 9, 2018
When it comes to marketing your business, your campaigns must meet two requirements: they need to drive your business goals while also satisfying and engaging your […]
November 6, 2018
Updating or editing your Google listing isn’t difficult, but many business owners overlook it. There is a lot more value in your online business listing than you think.
November 5, 2018
Just as there are unsung heroes on every sports team, the world of marketing has their own unsung heroes, and you need to be sure you are fully recognizing them. With Social Media taking center stage these days, it’s easy for less glamorous marketing tools to become lost in the shadows. Online business listings are a crucial element of your marketing strategy. If your contact information is wrong, how are customers going to find you?...
October 12, 2018
There are a plethora of options when it comes to online advertising, but if you can get the milk for free, leave the cow in the […]
September 27, 2018
Is there anything more exciting in all the world than business insurance? The blood-tingling thrill of actuarial tables, the on-the-edge calculation of policy premiums, the xcj;kladfldksda;. […]
September 20, 2018
In the ever-changing digital landscape, having a powerful social media presence is more important than ever before. While it may seem cliche, first impressions matter a […]
September 18, 2018
When it comes to social media marketing, many small business owners feel one of two things—that it hasn’t been successful for them, or that it’s already […]
September 6, 2018
Regardless of industry, products, or services, just about every business can benefit from online advertising. With people spending larger portions of their day lost in smartphones […]
August 31, 2018
Digital marketing. Even though you know it’s essential to the success of your business, it’s something you’re hesitant to dive into head first. With so many […]
August 19, 2018
Instagram is steadily gaining on the world’s most popular social network, Facebook, and now has over 1 billion active monthly users. While Instagram hasn’t claimed first […]
July 28, 2018
Whether you’re just starting out or trying to rebuild, your brand image is one of the more important elements to your business and should be handled […]
July 24, 2018
This post was published on August 11, 2015 and updated July 24, 2018
July 2, 2018
With the summer season underway and the ice cream trucks out in full force, you may be looking for new ways to spice up your Instagram […]
July 1, 2018
Getting listed on directories and review sites is one of the best things you can do for your business. You expand your reach and increase your […]
June 25, 2018
We’ve been working on expanding our video marketing offerings over the past six months, and are excited to finally share that we are now a one-stop-shop […]
June 16, 2018
Marketing your small business online is no small task. There are many elements that come into play to create an effective strategy. Consider some important best […]
June 4, 2018
Google is very secretive about the core algorithms that power its search engine, but that doesn’t mean it’s all guesswork when it comes to figuring out […]
June 1, 2018
Video advertising is everywhere because marketers know that video is the way to move forward. Research shows that 72% of people prefer watching videos to learn […]
May 26, 2018
Did you make any resolutions this year? If the cliché resolutions for most people are things like eating healthy and getting fit, then typical resolutions for small businesses are to get more customers and make more sales. They’re the basic aims of any business hoping to grow. How will you reach your business goals? Here are 16 ideas for achieving your business goals in 2016!...
May 24, 2018
Consumers have always looked for validation from others when seeking out products and services. Here’s how to gain social proof for your business to make it […]
May 22, 2018
Social media marketing is a must-have for all businesses today, but you can’t just set up your profiles and let them go stale. You need to […]
May 20, 2018
Have you been going back and forth about Google Adwords, trying to decide whether or not it would be a worthwhile marketing investment for your business? […]
May 18, 2018
No matter how great your products and services are, your business is only going to be as successful as your ability to market it. That is, […]
May 15, 2018
When you create your business profile on social media platform, review sites, and business directories, it’s crucial to include a description of your business that grabs […]
May 9, 2018
For small businesses like yours, email marketing is still the most effective way to reach and engage your customers. It’s inexpensive, personal and gets seen. If […]
May 8, 2018
To succeed with digital marketing, your business website should be at the center of your marketing strategy. Nearly every marketing campaign you run should point back […]
May 8, 2018
You’re hearing from everyone that advertising on social media is the way to go for a small business, and you don’t doubt it. But how do […]
May 5, 2018
It’s go time! Your marketing campaigns have paid off and you’ve been inundated with fresh leads to hopefully turn into sales. That last part hinges on […]
May 1, 2018
One thing that will never disappear from your to-do list: Find a way to get more customers. If this isn’t constantly at the back of your […]
April 25, 2018
Your customers are not designers but know they know the needs of your market well. After all, they are your market! Feedback from clients about your […]
April 22, 2018
Content is king, and as more and more businesses are recognizing this need for quality content, it’s getting harder and harder to reach your audiences. Adding […]
April 7, 2018
When you send a solid marketing email to your subscribers, you expect them to take some sort of action. It can be either to buy your […]
March 29, 2018
As great as it would be to have an unlimited marketing budget, the truth of the matter is, most businesses are only able to focus their […]
March 26, 2018
Search engine optimization (SEO) is one of the most important tools you can use to get more eyes on your business blog. By strategically placing thoughtfully […]
March 20, 2018
Instagram is a wonderful tool for marketing your business, but there has always been one drawback. For years, scheduling posts on Instagram have been at best […]
March 13, 2018
“Everyone has a different definition of success.” You’ve heard that said before, right? Well, it’s true in many aspects of life, in marketing, and, particularly, in […]
March 9, 2018
Optimizing your website to attract organic search traffic is a best practice. But, taking it a step further and considering factors that play into your local […]
March 1, 2018
Though an integral part of any marketing strategy, PPC advertising can be very time-consuming which, as a business owner, happens to be your most valuable commodity. […]
February 26, 2018
Platforms like Google can make search engine advertising sound easy, but the truth of the matter is that there are a lot of moving parts when […]
February 23, 2018
The ease of which your business is found online can have a huge impact on the health of your company. The higher you rank in a […]
February 20, 2018
In the age of Amazon and other giants, maintaining a competitive edge as a small business comes with more than a few challenges. The good news is […]
February 17, 2018
As a business owner, you have a lot on your plate. You wear many hats and the list of things to do seems endless. You constantly […]
February 13, 2018
What you do and create on your end is only half of the equation for your online reputation. The other half comes from how the general […]
February 6, 2018
How do you know when it’s the right time to expand? That’s the question on the minds of thousands of small business owners just like yourself […]
February 5, 2018
Thanks to review sites like Yelp, Google+, and TripAdvisor, you don't have to go far to find what hundreds of people have to say about a local business. Why are these sites so important? Monitoring and responding to your customers' feedback can have a huge impact on your business!...
January 29, 2018
Reputation can make or break a small business. The great business mogul Warren Buffett once said, “It takes 20 years to build your reputation and five minutes […]
January 24, 2018
Google’s advanced verification requirements are going to start impacting more advertisers that utilize AdWords across the United States early this year. Prepare your business by understanding […]
January 15, 2018
There has been a lot of buzz about the pending changes to the Facebook News Feed that were announced last week by Mark Zuckerberg. This post […]
January 14, 2018
There are so many different outlets to get your business “out there” into the online world, which is so very important these days. Listings, Local pages and Social Media are just a few of the many options. Maybe you have a website, but what else are you using to get noticed? What do you need to excel? What can you do to be the best? Get started building your online presence with three easy tools...
January 8, 2018
I recently saw a comedy where the world was watching on the edge of their seats as superheroes battled to save the planet. The joke was […]
January 7, 2018
Thanks to digital channels, the playing field for marketing is leveling out and small businesses are abler than ever to spread the word about the products […]
January 2, 2018
Whether you’re using your landing page to make direct sales or gather emails from leads, it is one of the most crucial steps in the conversion […]
January 1, 2018
Social media is a great way to connect with our businesses, as well as potential future employees. Facebook, LinkedIn, and Google+ each offer great ways to engage with followers, develop relationships, and grow your business brand. Blog posts, white papers, case studies, and how-to's make for engaging content your social followers can enjoy...
December 22, 2017
If a picture is worth a thousand words, then video marketing will tell your customers all they need to know about your business. With a digital […]
December 18, 2017
Facebook is the #1 social media platform used by businesses. With over 2.01 billion active users each month, it isn’t hard to imagine why so many […]
December 11, 2017
You’ve built your digital foundation and your online presence is good, but could it be better? Could you be doing more to reach more customers? The […]
December 5, 2017
As this year ends and another year approaches, you should be looking back on what was successful this past year as well as looking ahead at […]
November 29, 2017
According to BrightLocal, 88% of online shoppers trust reviews posted to consumer websites over word of mouth. Who knew that the opinions of strangers would make […]
November 27, 2017
One of the single most important actions to take for growing your business is optimizing your website. You must optimize it so search engines can learn […]
November 23, 2017
For many businesses that have been around for a while, the idea of digital marketing causes angst. On the one hand, digital sounds great! Things will […]
November 20, 2017
We use the internet for everything from birthday invitations, to TV, to taxes, grocery shopping, and more. Social media, in particular, is one online channel that […]
November 19, 2017
The two most (mistakenly) interchangeable phrases in online marketing are SEO (search engine optimization) and SEM (search engine marketing), also known as PPC (pay-per-click advertising). People […]
November 16, 2017
A company’s reputation is as important as their products and services. Often times it takes one disheartened customer to voice their disappointment and suddenly, you’re seeing […]
November 15, 2017
When you hear the term “online presence”, you might immediately think of social media channels, your business website, and your search engine rankings. These are all […]
November 14, 2017
So you've got a killer website or a fancy landing page. You've driven customer traffic to those pages through witty campaigns and solid strategy. Next up? The contact form. Soon you’ll be rolling in potential clients. But wait... customers aren't filling out your form! After all that hard work getting visitors to your site, you're not getting leads that you can nurture into customers. What makes a contact form work? More importantly, what doesn't work? Here’s why your contact form isn't generating any leads...
November 6, 2017
You’ve heard that having a static presence is no longer enough. You know that the world of digital marketing is vast and dynamic, and week after […]
November 6, 2017
In today’s online marketing world, business owners may feel overwhelmed by the sheer number of choices they face and end up making decisions that aren’t necessarily […]
November 1, 2017
Too often, small businesses that I have worked with have told me Search Engine Marketing (SEM) is not cost effective for them, or that expanding their marketing campaigns onto the web is a waste of their resources. These comments are typically made by individuals who have never witnessed what SEM can do for them.
October 31, 2017
When email inboxes are flooded with promotions, campaigns, and news, it can be hard to get heard above the din. How do you get noticed in a sea of messages? The first step is in the subject line. You've got one shot to grab attention and get people interested in what you have to offer. So what goes into a strong email subject line?...
October 31, 2017
As a consumer, you see how much attention businesses devote to social media, and a business owner, you’re constantly hearing about how vital it is for […]
October 28, 2017
Random tweets and pins might find a few customers here and there. To make the most of your social media marketing, however, you’ll want to develop […]
October 25, 2017
Lead nurturing is the process of meaningfully engaging with buyers at every stage of the sales funnel and throughout each phase of the buyer’s journey. This […]
October 24, 2017
If you’re new to the small business world, changing the way you view social media can be a bit strange at first. Instead of being the […]
October 11, 2017
Did you know consumers use online listings as their primary source for deciding which business to buy from? If consumers don’t have the correct information about your company, they won’t be able to reach you. Updating your online listings ensures that your business details are complete and accurate throughout the web, no matter where your customers may find them...
October 10, 2017
For most business owners, search engine optimization is one of the aspects of marketing that is, well, a pain in the butt. The only thing you […]
October 4, 2017
Landing pages are one of the most effective online marketing tools you have in your arsenal. Effective landing pages can increase conversion rates, capture more emails, […]
October 3, 2017
Thanks to targeting technology and user-friendly platforms, businesses of just about any size and budget can now effectively advertise online. There are many types of online […]
September 28, 2017
For many of you out there who are looking to improve your search engine ranking, trying to understand how Google ranks your website can be an […]
September 27, 2017
With the tools and platforms available today, it is easier than ever to create email campaigns to target consumers and convert them into customers. If you […]
September 25, 2017
Where there is business growth, there is marketing; but where there is marketing, there is not necessarily a growing business. There is a plethora of options […]
September 23, 2017
The team at Propel is certainly guilty of loving the Fall. From sweater weather to pumpkin spice lattes we love all these Fall favorites. You don’t have to be in New England to take advantage of all Fall has to offer. Take inspiration from the season and put it into one of our other favorite staples - your content!...
September 23, 2017
Email marketing is one of the most effective marketing methods that exists today, but that doesn’t mean that any marketing email you produce is going to […]
September 22, 2017
Many users still think of LinkedIn as the place you go when you’re thinking about a making a career switch, but savvy businesses and marketers realize […]
September 15, 2017
Tackling your business website’s SEO (search engine optimization) can be an intimidating task. Getting your business on the first page of Google may seem like quite a […]
September 15, 2017
Every small business owner wants to get more traffic to their website. Organic traffic, in particular, is the most coveted form of traffic and refers to […]
September 15, 2017
In today’s competitive market, starting a small business is hard enough, let alone growing it. Small business owners have to juggle historical information, current priorities, future […]
September 9, 2017
One of the keys to a successful marketing plan is to have a diverse portfolio of methods to get your name in front of potential customers. […]
September 1, 2017
As new technology continues to change how we use the internet, marketers continue to find new ways to reach their audiences. While there are many free […]
August 30, 2017
Many businesses do well at generating leads, but it can’t just stop there. Your leads need to be carried further down your funnel. The question then […]
August 25, 2017
Twitter is one of many platforms available for online paid advertising. Every platform is different, and your audience’s preferences, expectations, and desires may change from one […]
August 22, 2017
Your brand is a collection of all the thoughts and emotions that come to mind when a person thinks about your business. From your logo to […]
August 21, 2017
If you want your business to stand out and succeed in our noisy, competitive world, you need an edge. That edge, or competitive advantage, comes from […]