August 12, 2019
How to Ask for Reviews

How to Ask Customers for Reviews

This post provides various scenarios that you can turn into opportunities to ask for reviews, plus templates for asking that you can adapt to your style.
May 16, 2019
10 Local Advertising Ideas for Small Business

10 Local Advertising Ideas for Small Business

Simple yet effective tactics we recommend to attract people to your business without breaking the bank.
February 24, 2019

How Much Does it Cost to Advertise on Instagram?

Instagram offers a number of ways to use Direct Messages, Posts, Stories, and Boomerangs to effectively engage with your audience. In addition to these free options, […]
February 16, 2019
How to Get More Out of Small Business Conferences

How to Get More Out of Business Conferences

Maybe you’ve scrimped and saved to budget a trip to the industry conference this year because it’s crucially important to you—or maybe your boss is making […]
February 15, 2019
Ways to Market Your Small Business Better

10 Ways to Market Your Small Business Better

Successful small business marketing—or any marketing, for that matter—involves planning. It encompasses the deliberate setting of and progression towards goals. It revolves around strategy. So what […]
February 13, 2019
Why People Aren't Buying From You

Seven Reasons People Aren’t Buying From You

Feel like you're spinning your wheels only to lose business to competitors? Here are seven gaps you could potentially need to fill in to start converting more leads into customers.
January 24, 2019
10 Things Every Local Business Owner Should Know

Ten Things Every Small Business Owner Should Know

It’s hard enough to keep up with running your business, let alone the best ways to market it. This post was written to help you stay […]
January 23, 2019
Ways to Use LinkedIn for Small Business

20 Ways to Use LinkedIn For Small Business

LinkedIn’s focus on job searching and professional networking makes it a valuable platform for small business entrepreneurs. There’s a lot you can do on LinkedIn beyond the […]
January 22, 2019
Free Tools for Email Subject Lines

7 Free Subject Line Tools to Boost Your Email Opens

Research has long proved that your subject lines can be the difference between your emails being opened, immediately trashed, or sent straight to the spam folder. Here […]
January 18, 2019
10 Faceboook Ad Targeting Tips for Small Business

10 Facebook Ad Targeting Tips for Small Business

Online advertising has many benefits, but you can only experience them if you know how to run a campaign properly. It’s important to know how to […]
January 11, 2019
How to Create a Unique Value Proposition

How to Form Your Unique Value Proposition

If you’ve been in business for any length of time, you have probably heard the phrase “unique value proposition.” You may have dismissed it as yet […]
January 10, 2019
Ways to Improve Your Small Business Website

10 Ways to Improve Your Small Business Website

Want your small business website to attract visitors, generate leads, and produce new customers? Consider 10 ways you can improve your site to make that a reality.
January 9, 2019
Small Business Marketing Trends for 2019

5 Small Business Marketing Trends for 2019

The New Year is here. What’s going to be happening in the world of small business marketing? Google of course, as well as personalization, more automation, […]
January 4, 2019
7 Website Metrics Every Small Business Should Track (1)

7 Website Metrics Every Small Business Should Track

Learn seven key metrics that will guide you in optimizing your website for search engines and customers.
January 3, 2019
Professionals Every Business Owner Should Work With

5 Professionals Every Business Owner Should Work With

As a business owner, you wear a lot of hats, but sometimes it makes sense to take the hat off and work with a professional. While […]
December 27, 2018
The Best Lead Magnets for Small Businesses

Best 20 Lead Magnets for Small Businesses

Email marketing continues to reign as one of the most effective ways to build an audience and convert it into a client base. In order for […]
December 26, 2018
How to Succeed with Email Marketing in 2019

How to Succeed with Email Marketing in 2019

December 21, 2018
How Are Customers Finding My Business?

How are Customers Finding My Business?

December 20, 2018
Do online reviews affect seo?

Do Online Reviews Affect SEO?

As a business, trying to crack Google’s organic ranking algorithm can be a difficult task since there are so many moving parts factored into the equation (more […]
December 17, 2018
Customer Feedback Questions to Improve Your Business

12 Customer Feedback Questions to Improve Your Business

One of your best resources is your current customer base. You should do more than sell to them, though. If you reach out to current clients […]
December 14, 2018
Examples of Effective Yelp Profiles

11 Examples of Effective Yelp Profiles

December 10, 2018
How to Create a Holiday Gift Guide

How to Create a Holiday Gift Guide Your Customers Will Love

December 10, 2018
10 Tips for Writing Marketing Emails that Convert

How to Write Marketing Emails That Convert

There’s nothing worse than spending time and effort on marketing emails but getting nothing back. “What am I possibly doing wrong?” you think. It may come […]
December 6, 2018
Side Income Strategies for Business Owners

4 Easy Side Income Strategies for Business Owners

November 30, 2018
Tips for Distributing Your Small Business Marketing Budget

How to Distribute Your Small Business Marketing Budget

November 29, 2018
How to Protect Your Business from a Cyber Attack

How to Protect Your Business from a Cyber Attack

With the internet era in full swing, numerous risks come alongside the slew of benefits associated with digital business interactions. Cyber attacks are more common than […]
November 24, 2018
How to Get a Small Business Loan

How to Get a Small Business Loan

Every business needs financing of one kind or another, either as part of their initial formation, or in the form of a cash infusion after the […]
November 23, 2018
What is Newsletter Marketing?

What Is Newsletter Marketing?

Many types of marketing, like traditional advertising, try to get the audience’s attention by interrupting them when they are in the middle of some other activity […]
November 18, 2018
Inbox Management Tips for Business Owners

Inbox Management Tips for Business Owners

For most small business owners, email is a communication tool that is either very important or mission-critical. Email is the place where reports come in from […]
November 16, 2018
How to Provide Customer Service through Social Media

How to Provide Customer Service Through Social Media

Now a common way to engage with businesses, it’s no wonder that many people turn to social media seeking customer service. They see it as a […]
November 15, 2018
ROI Metrics to Consider Before Financing Your Marketing Plan

6 Important ROI Metrics to Consider Before Financing Your Marketing Plan

November 12, 2018
Business Costs You Haven't Planned For—Yet

4 Business Costs You Haven’t Planned For—Yet

November 9, 2018
Fundamentals of a Social Media Campaign Strategy (1)

Fundamentals of a Successful Social Media Marketing Campaign

When it comes to marketing your business, your campaigns must meet two requirements: they need to drive your business goals while also satisfying and engaging your […]
November 8, 2018
Examples of Marketing Expenses

Examples of Marketing Expenses

November 6, 2018
Why You Need a Google Business Listing (1)

Tips on Updating Your Google My Business Listing

Updating or editing your Google listing isn’t difficult, but many business owners overlook it. There is a lot more value in your online business listing than you think.
November 5, 2018

15 Content Marketing Ideas for Small Businesses

November 5, 2018
The Importance of Business Listings (2)

Get Listed, Get Found: The Importance of Business Listings

Just as there are unsung heroes on every sports team, the world of marketing has their own unsung heroes, and you need to be sure you are fully recognizing them. With Social Media taking center stage these days, it’s easy for less glamorous marketing tools to become lost in the shadows. Online business listings are a crucial element of your marketing strategy. If your contact information is wrong, how are customers going to find you?...
October 25, 2018

December Facebook Ideas

October 24, 2018
Ways to Get Help for Your Small Business

5 Ways To Get Help For Your Small Business

October 16, 2018
Traits of Successful Business Owners

10 Traits of Successful Small Business Owners

October 15, 2018
The Beginner's Guide to Small Business SEO

The Beginner’s Guide to Small Business SEO

October 12, 2018

How to Promote Your Business Online for Free

There are a plethora of options when it comes to online advertising, but if you can get the milk for free, leave the cow in the […]
October 1, 2018
How to Be Successful on Social Media

How to Be Successful on Social Media

September 27, 2018
Tips for Choosing Small Business Insurance

Tips for Choosing Small Business Insurance

Is there anything more exciting in all the world than business insurance? The blood-tingling thrill of actuarial tables, the on-the-edge calculation of policy premiums, the xcj;kladfldksda;. […]
September 20, 2018
Examples of Facebook Bios for Your Small Business

9 Examples of Facebook Bios for Your Small Business

In the ever-changing digital landscape, having a powerful social media presence is more important than ever before. While it may seem cliche, first impressions matter a […]
September 18, 2018

Five Reasons Your Small Business Needs Social Media Marketing

When it comes to social media marketing, many small business owners feel one of two things—that it hasn’t been successful for them, or that it’s already […]
September 13, 2018
What Does a Business Listing Service Do

What Does a Business Listing Service Do?

September 12, 2018

The Importance of Online Marketing

“I don’t have time for it.” “It would be too hard to learn and I don’t want to pay anyone to do it.” “My business will […]
September 6, 2018
Online-Advertising-Basics

Online Advertising Basics

Regardless of industry, products, or services, just about every business can benefit from online advertising. With people spending larger portions of their day lost in smartphones […]
September 5, 2018
Which Facebook Ads Work Best?

Which Facebook Ads Work Best?

August 31, 2018
Digital Marketing Strategies that Work

6 Digital Marketing Strategies That Work

Digital marketing. Even though you know it’s essential to the success of your business, it’s something you’re hesitant to dive into head first. With so many […]
August 29, 2018
Why Video Advertising Works

Four Reasons Video Advertising Works

August 23, 2018
3-Ways-to-Modernize-Old-School-Marketing-Tactics

3 Ways to Modernize Old-School Marketing Tactics

August 22, 2018

How to Apply the 80-20 Rule to Your Business

August 19, 2018
How to Run a Successful Instagram Advertising Campaign

How to Run a Successful Instagram Advertising Campaign

Instagram is steadily gaining on the world’s most popular social network, Facebook, and now has over 1 billion active monthly users. While Instagram hasn’t claimed first […]
August 18, 2018
How to Measure and Increase the Effectiveness of Your Marketing

How to Measure and Increase Your Marketing Success

August 13, 2018
How to Deal with Competition in Business

How to Deal With Competition in Business

August 12, 2018
Productivity Tools for Business Owners

11 Powerful Tools to Boost Small Business Owners’ Productivity

August 9, 2018
What Are Drip Emails and How Do They Work?

What are Drip Emails and How Do They Work?

August 8, 2018
How to Pitch Your Business

How to Pitch Your Business

August 7, 2018
How to Influence Your Customer's Purchasing Decisions

How to Influence Purchasing Decisions

August 5, 2018
How to Recover from a Business Setback

How to Recover From a Business Setback

August 4, 2018
Creative Marketing Ideas

16 Creative Marketing Ideas For Your Business

August 3, 2018
Benefits of PPC Advertising

7 Benefits of PPC Advertising

July 30, 2018
The Importance of a Multi-Channel Marketing Strategy

The Importance of a Multi-Channel Marketing Strategy

July 29, 2018
Beginner's Guide to Facebook Audience Insights

Beginner’s Guide to Facebook Audience Insights

July 28, 2018
how to improve your brand image

How to Improve Your Brand Image

Whether you’re just starting out or trying to rebuild, your brand image is one of the more important elements to your business and should be handled […]
July 27, 2018
How to Know if Your Online Ads are Working

How to Tell if Your Online Ads Are Working

July 25, 2018
How to Market Your Business More Efficiently

7 Ways to Market your Business More Efficiently

July 24, 2018
How to Design Landing Pages that Convert

How to Design Landing Pages that Convert

  This post was published on August 11, 2015 and updated July 24, 2018
July 21, 2018
Lead Generation Tips and Best Practices

Lead Generation Tips & Best Practices

July 15, 2018
How to Use Digital Marketing to Promote Your Business

How to Use Digital Marketing to Promote Your Business

July 13, 2018
How to Ask for Customer Testimonials

How to Ask For Customer Testimonials

July 10, 2018
How to Get More Facebook Reviews for Your Business

How to Get More Facebook Reviews for Your Business

July 5, 2018

How to Stand Out in Search Results

July 2, 2018
July Instagram Marketing Ideas and Examples

July Instagram Marketing Ideas and Examples

With the summer season underway and the ice cream trucks out in full force, you may be looking for new ways to spice up your Instagram […]
July 1, 2018
Best Review Sites for Small Business Growth

The Best Review Sites For Small Business Growth

Getting listed on directories and review sites is one of the best things you can do for your business. You expand your reach and increase your […]
June 25, 2018
Video Advertising Trends and How to Keep Up

5 Video Advertising Trends of 2018 and How to Keep Up

We’ve been working on expanding our video marketing offerings over the past six months, and are excited to finally share that we are now a one-stop-shop […]
June 24, 2018
How to Use Psychographic Data in Your Marketing

How to Use Psychographic Data in Your Marketing Strategy

June 23, 2018
How to Get More Leads From Your Landing Pages

How to Get More Leads From Your Landing Pages

June 16, 2018
50 Online Marketing Tips for Small Business

50 Online Marketing Tips for Small Business

Marketing your small business online is no small task. There are many elements that come into play to create an effective strategy. Consider some important best […]
June 11, 2018
Lead Generation Ideas for Small Business

10 Easy Ways to Get More Leads for Your Business

June 5, 2018
Does Google Advertising Work for Small Business?

Does Google Advertising Work For Small Businesses?

June 4, 2018
8 Mistakes that Can Hurt Your Google Ranking

8 Mistakes That Can Hurt Your Website’s Google Ranking

Google is very secretive about the core algorithms that power its search engine, but that doesn’t mean it’s all guesswork when it comes to figuring out […]
June 1, 2018
Why Quality Matters in Video Advertising

Why Quality Matters in Video Advertising

Video advertising is everywhere because marketers know that video is the way to move forward. Research shows that 72% of people prefer watching videos to learn […]
May 26, 2018
How to Know Where Your Leads are Coming From (1)

How to Know Where Your Leads are Coming From

May 26, 2018
16 Effective Ways to Market Your Business Online

16 Effective Ways to Market Your Small Business Online

Did you make any resolutions this year? If the cliché resolutions for most people are things like eating healthy and getting fit, then typical resolutions for small businesses are to get more customers and make more sales. They’re the basic aims of any business hoping to grow. How will you reach your business goals? Here are 16 ideas for achieving your business goals in 2016!...
May 25, 2018
How to Advertise on Google

How to Advertise on Google

May 24, 2018
How to Gain Social Proof for Your Business (1)

10 Free Ways to Gain Social Proof for Your Business

Consumers have always looked for validation from others when seeking out products and services. Here’s how to gain social proof for your business to make it […]
May 23, 2018
15 Ways to Improve Your Business Social Media and Directory Profiles

15 Ways To Improve Your Visibility on Social Media and Business Directories

May 22, 2018
How to Check Engagement on Facebook, Instagram, and Twitter (1)

How to Check Engagement on Facebook, Instagram, and Twitter

Social media marketing is a must-have for all businesses today, but you can’t just set up your profiles and let them go stale. You need to […]
May 21, 2018
3 Ways to Get Your Business Found in Local Searches

3 Ways to Get Your Business Found in Local Searches

May 20, 2018
Top Benefits of Using Google Adwords

Top Benefits of Using Google Adwords for Business

Have you been going back and forth about Google Adwords, trying to decide whether or not it would be a worthwhile marketing investment for your business? […]
May 18, 2018

Unique and Clever CTA Examples for Marketing Inspiration

No matter how great your products and services are, your business is only going to be as successful as your ability to market it. That is, […]
May 16, 2018
Tips for Managing Your Reviews

Tips for Managing Your Reviews

May 15, 2018

How to Describe Your Business on Directories (With Examples)

When you create your business profile on social media platform, review sites, and business directories, it’s crucial to include a description of your business that grabs […]
May 13, 2018
how to Choose Keywords for Your Ad Campaigns

How to Choose Keywords For Your Ad Campaigns

May 11, 2018
6 Social Media and Review Sites Your Business Should Be On

6 Social and Review Sites Your Business Should Be On

May 9, 2018
10 Reasons to Use Email Marketing for Your Small Business

10 Reasons to Use Email Marketing for Your Small Business

For small businesses like yours, email marketing is still the most effective way to reach and engage your customers. It’s inexpensive, personal and gets seen. If […]
May 9, 2018
Do Business Listings Matter_ (1)

Do Business Listings Matter?

May 8, 2018
26 Examples of Effective Website Call to Action Buttons

26 Examples of Effective Website Call to Action Buttons

To succeed with digital marketing, your business website should be at the center of your marketing strategy. Nearly every marketing campaign you run should point back […]
May 8, 2018
Social Media Advertising Basics (1)

Social Media Advertising Basics

You’re hearing from everyone that advertising on social media is the way to go for a small business, and you don’t doubt it. But how do […]
May 5, 2018
How to Follow Up with Leads

How to Effectively Follow Up with Sales Leads

It’s go time! Your marketing campaigns have paid off and you’ve been inundated with fresh leads to hopefully turn into sales. That last part hinges on […]
May 1, 2018
Ways to Generate Leads for Your Business

17 Ways to Generate Leads for Your Business

One thing that will never disappear from your to-do list: Find a way to get more customers. If this isn’t constantly at the back of your […]
April 30, 2018
How to Engage with Your Social Media Followers

How to Engage With Your Social Media Followers

April 29, 2018
Tips for Responding to Reviews—Positive and Negative

Tips for Responding to Customer Reviews—Positive and Negative

April 28, 2018
Best Practices for Online Reviews

Best Practices for Online Reviews

April 27, 2018
Tips for Creating Social Media VIdeos

6 Tips for Creating More Engaging Social Media Videos

April 26, 2018
Small Business Website Checklist (1)

Small Business Website Checklist

April 25, 2018

How to Get Client Feedback on Your Website

Your customers are not designers but know they know the needs of your market well. After all, they are your market! Feedback from clients about your […]
April 23, 2018
Benefits of Connected TV Advertising

Benefits of Connected TV Advertising

April 22, 2018
Interactive Content Marketing for Small Business (1)

Interactive Content Marketing for Small Businesses

Content is king, and as more and more businesses are recognizing this need for quality content, it’s getting harder and harder to reach your audiences. Adding […]
April 20, 2018
How to Choose a Social Media Platform for Your Business (1)

How to Choose a Social Media Platform for Your Business

April 19, 2018
How to Increase Your Instagram Engagement (1)

5 Ways to Increase Your Instagram Engagement

April 19, 2018
How to Create a Facebook Video Ad

Quick Start Guide to Compelling Facebook Video Ads

April 18, 2018
How to Make Your Website More Mobile Friendly

How to Make Your Website More Mobile-Friendly

April 17, 2018
5 Handy Business Tools for Social Media Marketing

5 Handy Business Tools for Social Media Marketing

April 16, 2018
How Online Reviews Help Small Businesses (1)

How Online Reviews Help Small Businesses

April 15, 2018
How to Write Your Business Descriptions on Social and Reviews Pages (with Examples) (1)

How to Write Your Business Descriptions on Social and Reviews Pages (with Examples)

April 14, 2018
How to Market to an Older Demographic

How to Market Effectively to an Older Demographic

April 13, 2018
How to Get More Facebook Business Page Followers (1)

Six Ways to Get More Facebook Followers

April 12, 2018
Checklist for an Effective Facebook Business Page (1)

Checklist for an Effective Facebook Business Page

April 11, 2018
April Facebook Ideas

April Facebook Post Examples and Ideas

April 11, 2018
How to Get Your Facebook Business Page Noticed (1)

How to Get Your Facebook Business Page Noticed

April 9, 2018
Why You Need a Mobile Website

5 Reasons to Have a Mobile-Friendly Business Website

April 8, 2018
How to Run a Successful Social Media Ad

How to Run a Successful Social Media Ad Campaign

April 7, 2018
Email Landing Page Tips and Examples to Increase Conversions

4 Email Landing Page Tips to Get More Conversions

When you send a solid marketing email to your subscribers, you expect them to take some sort of action. It can be either to buy your […]
April 5, 2018

How to Get More Customers from Yelp

April 3, 2018
Why Advertise on Instagram?

Why Advertise on Instagram?

March 29, 2018
Why Advertise on Facebook?

How to Advertise on Facebook

As great as it would be to have an unlimited marketing budget, the truth of the matter is, most businesses are only able to focus their […]
March 26, 2018
AdWords vs AdWords Express

AdWords vs AdWords Express: Which One is Right for Your Business?

March 26, 2018
How to Get More Blog Readers through SEO

How to Get More Blog Readers through SEO

Search engine optimization (SEO) is one of the most important tools you can use to get more eyes on your business blog. By strategically placing thoughtfully […]
March 20, 2018
What to Know About Instagram Scheduling

What to Know About Instagram’s New Scheduling Feature

Instagram is a wonderful tool for marketing your business, but there has always been one drawback. For years, scheduling posts on Instagram have been at best […]
March 13, 2018
Instagram Marketing Best Practices

7 Best Practices For True Instagram Marketing Success

“Everyone has a different definition of success.” You’ve heard that said before, right? Well, it’s true in many aspects of life, in marketing, and, particularly, in […]
March 9, 2018
Local vs National SEO

How to Show Up on Search: Local vs National SEO

Optimizing your website to attract organic search traffic is a best practice. But, taking it a step further and considering factors that play into your local […]
March 2, 2018
March Instagram Post Examples

March Instagram Ideas and Examples

Feel like everyone is using trendy pseudo-holidays to market their business on Instagram but you? To help you stay ahead of the curve this month, we’re […]
March 1, 2018
How to Improve Your PPC Advertising

How to Improve Your PPC Advertising

Though an integral part of any marketing strategy, PPC advertising can be very time-consuming which, as a business owner, happens to be your most valuable commodity. […]
February 26, 2018
6 Tips for Successful Search Engine Advertising (1)

6 Tips for Successful Search Engine Advertising

Platforms like Google can make search engine advertising sound easy, but the truth of the matter is that there are a lot of moving parts when […]
February 23, 2018
Google Ranking Factors

6 Must-Know Google Ranking Factors

The ease of which your business is found online can have a huge impact on the health of your company. The higher you rank in a […]
February 20, 2018
How to Communicate with Your Customers

How to Communicate With Your Customers

In the age of Amazon and other giants, maintaining a competitive edge as a small business comes with more than a few challenges. The good news is […]
February 17, 2018
Useful Mobile Apps for Business Owners

10 Useful Apps for Stressed Business Owners

As a business owner, you have a lot on your plate. You wear many hats and the list of things to do seems endless. You constantly […]
February 13, 2018
Do Online Reviews Matter?

Do Online Reviews Matter?

What you do and create on your end is only half of the equation for your online reputation. The other half comes from how the general […]
February 13, 2018
Email Marketing Ideas

10 Email Marketing Ideas for Business

February 6, 2018
Small Business Expansion Tips

Small Business Expansion: Tips and Strategies

How do you know when it’s the right time to expand? That’s the question on the minds of thousands of small business owners just like yourself […]
February 5, 2018

How Important are Online Reviews?

Thanks to review sites like Yelp, Google+, and TripAdvisor, you don't have to go far to find what hundreds of people have to say about a local business. Why are these sites so important? Monitoring and responding to your customers' feedback can have a huge impact on your business!...
January 29, 2018
How to Manage Your Small Business Reputation

How to Manage Your Business Reputation

January 29, 2018
How to Protect Your Online Reputation (1)

How to Protect Your Online Reputation

Reputation can make or break a small business. The great business mogul Warren Buffett once said, “It takes 20 years to build your reputation and five minutes […]
January 24, 2018
What is Advanced Verification

Google’s Advanced Verification: What Businesses Need to Know

Google’s advanced verification requirements are going to start impacting more advertisers that utilize AdWords across the United States early this year. Prepare your business by understanding […]
January 15, 2018

Why Facebook’s News Feed is Changing (and What to Expect)

There has been a lot of buzz about the pending changes to the Facebook News Feed that were announced last week by Mark Zuckerberg. This post […]
January 14, 2018
Building Blocks of Online Presence (1)

The Building Blocks of Online Presence

There are so many different outlets to get your business “out there” into the online world, which is so very important these days. Listings, Local pages and Social Media are just a few of the many options. Maybe you have a website, but what else are you using to get noticed? What do you need to excel? What can you do to be the best? Get started building your online presence with three easy tools...
January 8, 2018
Ways to Use Live Video For Your Small Business

5 Ways to Use Live Video For Business

I recently saw a comedy where the world was watching on the edge of their seats as superheroes battled to save the planet. The joke was […]
January 7, 2018
What is Local Search Marketing?

6 Local Search Marketing Tactics

Thanks to digital channels, the playing field for marketing is leveling out and small businesses are abler than ever to spread the word about the products […]
January 2, 2018
How to Optimize Your Landing Pages for Conversion

How to Optimize Your Landing Pages for Conversion

Whether you’re using your landing page to make direct sales or gather emails from leads, it is one of the most crucial steps in the conversion […]
January 1, 2018
How to Make the Most of Social Media

How to Make the Most of Social Media For Your Business

Social media is a great way to connect with our businesses, as well as potential future employees. Facebook, LinkedIn, and Google+ each offer great ways to engage with followers, develop relationships, and grow your business brand. Blog posts, white papers, case studies, and how-to's make for engaging content your social followers can enjoy...
December 22, 2017
Ways to Use Video in Your Marketing

7 Ways to Use Video in Your Marketing

If a picture is worth a thousand words, then video marketing will tell your customers all they need to know about your business. With a digital […]
December 18, 2017
Benefits of Facebook for Business

14 Benefits of Facebook for Business

Facebook is the #1 social media platform used by businesses. With over 2.01 billion active users each month, it isn’t hard to imagine why so many […]
December 11, 2017
Pros and Cons of Social Media Advertising

Social Media Advertising Pros and Cons

You’ve built your digital foundation and your online presence is good, but could it be better? Could you be doing more to reach more customers? The […]
December 5, 2017
best marketing 2018

Best Ways to Market Your Business in 2018

As this year ends and another year approaches, you should be looking back on what was successful this past year as well as looking ahead at […]
November 29, 2017
How to Get Five Star Reviews

How to Get Five Star Reviews

According to BrightLocal, 88% of online shoppers trust reviews posted to consumer websites over word of mouth. Who knew that the opinions of strangers would make […]
November 27, 2017
How to Create and Optimize Title Tags for Your Website

How to Create and Optimize Title Tags for Your Website

One of the single most important actions to take for growing your business is optimizing your website. You must optimize it so search engines can learn […]
November 23, 2017
How to Transition Over to Digital Marketing

How to Transition Over to Digital Marketing

For many businesses that have been around for a while, the idea of digital marketing causes angst. On the one hand, digital sounds great! Things will […]
November 20, 2017
Does My Business Need Social Media?

Does My Business Need Social Media?

We use the internet for everything from birthday invitations, to TV, to taxes, grocery shopping, and more. Social media, in particular, is one online channel that […]
November 19, 2017
SEO vs PPC

SEO vs PPC: What are the Differences?

The two most (mistakenly) interchangeable phrases in online marketing are SEO (search engine optimization) and SEM (search engine marketing), also known as PPC (pay-per-click advertising). People […]
November 16, 2017
Business Reputation Best Practices

Reputation Management Best Practices

A company’s reputation is as important as their products and services. Often times it takes one disheartened customer to voice their disappointment and suddenly, you’re seeing […]
November 15, 2017
How to Optimize Your Local Business Listings

How to Optimize Your Local Business Listings

When you hear the term “online presence”, you might immediately think of social media channels, your business website, and your search engine rankings. These are all […]
November 15, 2017
Why You Should Advertise Online

Why You Should Advertise Online

November 14, 2017
How to Get More People to Fill Out Your Lead Forms

How to Get More People to Fill Out Your Lead Gen Forms

So you've got a killer website or a fancy landing page. You've driven customer traffic to those pages through witty campaigns and solid strategy. Next up? The contact form. Soon you’ll be rolling in potential clients. But wait... customers aren't filling out your form! After all that hard work getting visitors to your site, you're not getting leads that you can nurture into customers. What makes a contact form work? More importantly, what doesn't work? Here’s why your contact form isn't generating any leads...
November 14, 2017
What is SEO and Why Do I Need It?

What is SEO and Why Do I Need it?

November 6, 2017

How to Give Your Business a Digital Presence

You’ve heard that having a static presence is no longer enough. You know that the world of digital marketing is vast and dynamic, and week after […]
November 6, 2017
Small Business Website Tips

6 Small Business Website Tips

In today’s online marketing world, business owners may feel overwhelmed by the sheer number of choices they face and end up making decisions that aren’t necessarily […]
November 6, 2017
How SEO Helps Your Business

How SEO Helps Your Business

November 1, 2017
Is SEM Good for Small Businesses?

Is SEM Good for Small Businesses?

Too often, small businesses that I have worked with have told me Search Engine Marketing (SEM) is not cost effective for them, or that expanding their marketing campaigns onto the web is a waste of their resources. These comments are typically made by individuals who have never witnessed what SEM can do for them.
October 31, 2017
Power Words for Powerful Emails

Power Words for Powerful Emails

When email inboxes are flooded with promotions, campaigns, and news, it can be hard to get heard above the din. How do you get noticed in a sea of messages? The first step is in the subject line. You've got one shot to grab attention and get people interested in what you have to offer. So what goes into a strong email subject line?...
October 31, 2017
Why Social Media is Important

Why is Social Media Important For Your Business?

As a consumer, you see how much attention businesses devote to social media, and a business owner, you’re constantly hearing about how vital it is for […]
October 28, 2017
How to Create (and Carry Out) an Effective Social Media Marketing Plan

How to Create (and Carry Out) an Effective Social Media Marketing Plan

Random tweets and pins might find a few customers here and there. To make the most of your social media marketing, however, you’ll want to develop […]
October 25, 2017
What is Lead Nurturing

Lead Nurturing: What It Is and How to Do It

Lead nurturing is the process of meaningfully engaging with buyers at every stage of the sales funnel and throughout each phase of the buyer’s journey. This […]
October 24, 2017
Social Media Posting Guide

Your Guide to Posting on Social Media in 2018

If you’re new to the small business world, changing the way you view social media can be a bit strange at first. Instead of being the […]
October 17, 2017

11 Ways to Improve Your Google Ranking for Free

October 11, 2017
How to Fix Inaccurate Business Listings

How to Fix Inaccurate Business Listings

Did you know consumers use online listings as their primary source for deciding which business to buy from? If consumers don’t have the correct information about your company, they won’t be able to reach you. Updating your online listings ensures that your business details are complete and accurate throughout the web, no matter where your customers may find them...
October 10, 2017
Simple SEO Strategies for Business Marketing (2)

5 Simple SEO Strategies for Business Marketing

For most business owners, search engine optimization is one of the aspects of marketing that is, well, a pain in the butt. The only thing you […]
October 6, 2017
How to Get Your Website Noticed

10 Ways to Get Your Website Noticed

October 4, 2017
How Do Landing Pages Work

How do Landing Pages Work?

Landing pages are one of the most effective online marketing tools you have in your arsenal. Effective landing pages can increase conversion rates, capture more emails, […]
October 3, 2017
how to advertise your business on instagram

How to Advertise Your Business on Instagram

Thanks to targeting technology and user-friendly platforms, businesses of just about any size and budget can now effectively advertise online. There are many types of online […]
September 28, 2017
5 Steps to Improve Your Website's Search Rankings

5 Steps to Improve Your Website’s Search Rankings

For many of you out there who are looking to improve your search engine ranking, trying to understand how Google ranks your website can be an […]
September 27, 2017
Secrets to an Effective Email Marketing Campaign

8 Secrets to Effective Email Marketing

With the tools and platforms available today, it is easier than ever to create email campaigns to target consumers and convert them into customers. If you […]
September 25, 2017
What To Do If Your Business Plateaus

What To Do if Your Business Has Plateaued

Where there is business growth, there is marketing; but where there is marketing, there is not necessarily a growing business. There is a plethora of options […]
September 23, 2017

Fall Into Digital: Autumn-Themed Ways To Grow Your Business

The team at Propel is certainly guilty of loving the Fall. From sweater weather to pumpkin spice lattes we love all these Fall favorites. You don’t have to be in New England to take advantage of all Fall has to offer. Take inspiration from the season and put it into one of our other favorite staples - your content!...
September 23, 2017
Email Marketing Metrics that Matter

How to Measure the Success of Your Marketing Emails

Email marketing is one of the most effective marketing methods that exists today, but that doesn’t mean that any marketing email you produce is going to […]
September 22, 2017
Marketing on LinkedIn

Steps and Strategies for Marketing on LinkedIn

Many users still think of LinkedIn as the place you go when you’re thinking about a making a career switch, but savvy businesses and marketers realize […]
September 15, 2017
3 DIY SEO Steps For Your Website.jpg

Three Do-It-Yourself SEO Steps You Can Take On Your Website Today

Tackling your business website’s SEO (search engine optimization) can be an intimidating task. Getting your business on the first page of Google may seem like quite a […]
September 15, 2017
Internal Link Building

How to Better Your SEO in an Hour with Internal Link Building

Every small business owner wants to get more traffic to their website.  Organic traffic, in particular, is the most coveted form of traffic and refers to […]
September 15, 2017

8 Common Small Business Marketing Challenges (and How to Overcome Them)

In today’s competitive market, starting a small business is hard enough, let alone growing it. Small business owners have to juggle historical information, current priorities, future […]
September 13, 2017
On-Page vs Off-Page SEO

Google Ranking Factors: On-Page vs Off-Page SEO

September 9, 2017

What is PPC Advertising and How Does it Work?

One of the keys to a successful marketing plan is to have a diverse portfolio of methods to get your name in front of potential customers. […]
September 1, 2017
types of online advertising

6 Types of Online Advertising for Your Business

As new technology continues to change how we use the internet, marketers continue to find new ways to reach their audiences. While there are many free […]
August 30, 2017

11 Email Marketing Tips to Drive up Your Lead Conversion

Many businesses do well at generating leads, but it can’t just stop there. Your leads need to be carried further down your funnel. The question then […]
August 25, 2017
Examples of Twitter Ads

Examples of Twitter Ads

Twitter is one of many platforms available for online paid advertising. Every platform is different, and your audience’s preferences, expectations, and desires may change from one […]
August 22, 2017
How to Come up with an Effective Brand Strategy

How to Come up with an Effective Brand Strategy

Your brand is a collection of all the thoughts and emotions that come to mind when a person thinks about your business. From your logo to […]
August 21, 2017

How to Conduct a Competitive Analysis

If you want your business to stand out and succeed in our noisy, competitive world, you need an edge. That edge, or competitive advantage, comes from […]
August 20, 2017
How to Increase Website Conversions

How to Increase Website Conversions

Your business website isn’t just for show. It is more than a fancy business card or digital brochure. The purpose of your website is to convert […]