• Spring into Responsive Design


With spring’s arrival, now’s a great time to refresh your digital marketing. It was noted that 2013 was the year of responsive web design, but don’t worry — it’s not too late! If you have not yet joined the responsive design bandwagon, now is the time. Think of it as spring cleaning. Out with the old, in with the new.

Statistics show that 91% of Americans keep their cell phone within reach 24 hours a day and the average user checks their phone is 150 times a day! Most importantly, by 2015 mobile web browsing is expected to surpass desktop usage.

If you don’t have responsive design yet, you are missing out on a vast number of potential customers. The future is coming, and you need to make sure your business is fully optimized regardless of the screen size.

So, what is responsive design?

Responsive design means your website is formatted with grids, flexible images, and CSS coding, allowing the site to perfectly configure to any screen size. Images and text easily shrink and adjust when going from desktop to tablet to mobile.

On mobile, the navigation tabs are large and clickable with the touch of your fingertip. The look and feel of your website will remain the same across platforms, and the format will only change slightly to provide a better user experience for those viewing on smaller screens.

We all know the frustration of taking out your phone to search for a local business, but when the page opens up, the text is small and you have to scroll or pinch to find a simple phone number. About 74% of consumers will wait just 5 seconds for a page to load before leaving the site. With a responsive website, you can avoid losing potential customers.

The benefits of responsive design:

How can responsive design help YOU as a business owner? Some of the many benefits include:

  • No duplicate content. All of your text, images, videos, etc. will be the same across any device
  • Easier website maintenance. Want to change an image on your site? With responsive design, you only have to change it on one platform, as opposed to changing it on your website AND your mobile site.
  • One URL across all devices means increased visibility, making it easier for Google to crawl your site and for customers to find you. Oh, and Google favors responsive design!
  • Improved user experience for your customers. No more waiting for the page to load only to find out that it didn’t fully translate.
  • Better long-term investment. With less maintenance, responsive is the most cost-efficient tool in the long run, and will guarantee more visitors to your site over time.

Most importantly, responsive will optimize your digital marketing by integrating all of your efforts into one. There are currently hundreds of mobile screen sizes, making it increasingly impossible to manage and have a user-friendly format across all, and the struggle will only increase with the advent of new devices and technology.

Spring is a time of renewal. So hop on the responsive train and reap the benefits!

ThriveHive combines easy-to-use tools and expert guidance to help businesses stand out and get found online. Learn more about our guided marketing and advertising solutions here.

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