In today’s digital world, social media is a powerful tool for marketing your business. However, getting the most of your social media marketing can be difficult if you don’t understand the terminology involved. This glossary will help you to familiarize yourself with the jargon of the following social media platforms: Facebook, Instagram, LinkedIn, Snapchat, and Twitter.
While each platform is different, there are several terms that are common across platforms. In fact, in breaking down the different social media platforms, you realize how similar they really are!
Below are some common terms that are relevant to all social media platforms in this post unless stated otherwise.
Facebook is the most widely used social media platform. In order to get the most out of marketing your business on Facebook, here’s the terminology that you need to know.
Instagram is the most visual platform available to social media users. Its users can post photos and short videos to their followers. It’s especially effective for small businesses to show what their products look like, or show photos of customers with their products.
Related: Getting Started with Instagram
LinkedIn is the social media network for professionals, giving users a profile that serves as an online resume. On LinkedIn, users can connect with work colleagues or other users interested in the same industry.
Snapchat is the newest social media platform, but one that is rapidly growing in popularity, especially among business owners. If you’re looking to use Snapchat for your business, it’s a great way to post behind from the scenes of your business and connect with your audience.
Users typically use Twitter to post links, media or short messages that are up to 140 characters in length.
Having a vocabulary of of social media lingo will enable you to better communicate with other users and followers, which in turn can boost audience engagement and increase online visibility. A social media vocabulary will also allow you to stay tuned in to what people are talking about when discussing trends in your industry, or even just the platforms in general. This, in turn, will show your audience that you are up-to-date with social technology and new marketing methods, which can increase your credibility.