• So, What Is Responsive Design?


Responsive. No, it’s not just answering when someone says, “Hey, you!”

Being responsive means responding – quickly and cooperatively – to a request, question, or need.


adjective | re·spon·sive ri-ˈspän(t)-siv

: reacting in a desired or positive way

: quick to react or respond

Responsive Design does just that.

A website designed to be responsive adjusts to any device or screen size, automatically, when accessed. It’s designed with mobile in mind. Desktop, laptop, smartphone – no matter the computer the website will appear in the perfect alignment.

So, in a way, responsive does mean answering when called.

So, what is Responsive Design?

If you want to get technical, responsive design means the back-end of your website – the code and complex structure – is built with grids, flexible images, and special CSS coding. These features enable the site to arrange itself differently for different size screens.

You know that feeling when you go to a website on your smartphone and it just doesn’t look right? The font is so tiny you can hardly read it, and you have to scroll around to try to see the whole page. That is bad user experience, and it costs you customers.

Responsive Design is the antidote to bad user experience. It means no more pinch-and-zoom, no excess information on mobile screens, and no more losing customers to navigation frustration.

What are the benefits of responsive design?

  • Consistent design across all platforms – your website will have the same look and feel whether it’s being viewed on an iPad or a desktop monitor.
  • No more building multiple sites – There’s no need for a separate mobile site anymore when your core website automatically adapts!
  • One source of content – Never again update photos and text in multiple places. With one platform (and one URL), update it once and you’re done.
  • Longevity – No matter what newfangled device they come up with next, your responsive site will stand the test of time (and technology). It’s a cost-effective investment.
  • Good for Google – That’s right, Google prefers responsive design. And they reward for it by labeling results as mobile-friendly in search!
  • Excellent customer experience – Customers wait mere seconds before giving up on a site that won’t load or is hard to use. When a site works well, they stay – and buy!

It’s time to get responsive. Technology is always changing, but you can keep up – and keep customers – with a responsive design website.

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