With only 10 seconds or less to share a photo with your friends, Snapchat has become one of the top social media outlets in the world.
With 60 million installs and 30 million active users, Snapchat has grown to be one of the most popular social media applications. Not only is Snapchat used to communicate between friends, but also to spread news around the world.
Snapchat for marketing? Really? There’s a section of the app – “Discover” – that allows you to see what events may be happening halfway across the world.
If we can utilize snapchat to discover different cultures and activities, why can’t we use it so future customers can discover your business as well?
Snapchat has come a long way since the beginning of its opening in 2011 and has evolved to become a great marketing tool for companies to advertise and promote their business and products.
Here are a few steps to start using Snapchat as your marketing tool for success…
Business culture is all about taking risks, right? So why not take a chance and download the free app? Create a Snapchat account in your company’s name and market your new social media outlet on your website and emails to start building a following community.
Simply make the username your company name and share the login information with your employees or your marketing team. Then run with it! Your marketing team (or you) can sign in to snap daily events or activities that happen throughout the work day.
One of the most innovative ideas on Snapchat yet is the geofilter. A geofilter is a small picture or border that you can add to your photo only if you are in the location it is associated with or if you are present at a certain event.
For example, if you live in L.A. you can apply a Hollywood filter. Another example may be during July 4th, when you can add fireworks around the edges of your screen. Everyone now knows a little bit more about you and your photo from the location filter or celebrating this event.
Your company can use its existing logo as a geofilter and submit it on the Snapchat website. Create your very own Snapchat filter to apply to your snaps!
What benefits come from having a geofilter?
There are endless ways to use a geofilter, but the most beneficial are when your employees get involved. A Snapchat photo with your company’s logo as a filter can be used on your employees’ MyStory to show all their friends how great of a company they work for. This will attract them to want to visit, buy from, and promote your company far and wide.
Customers crave history. Like anything or anyone popular, we love to learn about their background and how they got to be where they are today. The MyStory section on Snapchat is a great opportunity to show where you were and where you are now in your business.
MyStory is a chronological timeline of pictures you posted for all of your Snapchat friends to see as many times as they want within a 24 hour span. Here is a great opportunity to snap that old picture frame of the person who started the company, the first employee, the first office space you had, the new office space you have, the products, the fun employee community that has been created, and the hard working environment.
Snapchat used to be seen as just a picture app used by teenyboppers, but has now grown tremendously and is used in a variety of ways. The benefits of using Snapchat for your business? Increased public outreach to potential customers who have heard of you, or the ones who have yet to hear of you.
Within just 10 seconds you could gain a following and could create a bigger and better community of customers for your business.