Small Business Saturday is a day to highlight your business and show appreciation to your customers. It also provides opportunities to promote your business, sell products and services and get more customers and clients for your business.
With so much going on, it’s important to create a Small Business Saturday plan so that you can align your promotions with your business goals and get the most out of the day. Your promotions are a major part of your plan, so here are some ideas to help get you off the ground.
There are many simple ways to promote your business on SBS. In fact, you can tie just about any of your sales promotions to SBS. Here are a few ways to do this:
Small Business Saturday occurs at a time when shoppers are looking for holiday gifts for their loved ones. Many people think that only retail businesses can leverage the gift giving theme to come up with promotion ideas, such as through gift packages and free wrapping. However, services make great gifts too!
Think about the services you provide that people use throughout the year and see if you can bundle them into a package (or packages). Present the package with a holiday themed coupon or envelope, and center your messaging around wishing the recipient a happy and healthy new year related to your service.
By converting your services into tangible, visually-appealing packages that make gift giving easy, you can attract customers on SBS and boost your holiday marketing. For example,
Related: Holiday Marketing Ideas eBook
Other ways to incorporate discounts into these packages is by offering a certain percent off of a service with the purchase of a holiday gift package, or offer the services within the package at a lower rate than if purchased individually.
Small Business Saturday promotions don’t necessarily have to be geared for gift recipients. Don’t forget that gift givers and enthusiastic shoppers have needs too! Think about what products or services you offer that would appeal to shoppers in your neighborhood on this day. Examples of promotions for shoppers include:
If you want to attract more qualified traffic to your business, get more specific and appeal to the needs of your target audience on this day. Are the members of your target audience parents? Are they public transportation users? Bikers? What can you offer to benefit them on SBS, perhaps in exchange for their email address or blog subscription?
People are preparing for the holidays with more than just gift giving, and they are preparing for more than just the holidays. After all, winter is fast approaching! As such, another way to promote your business on SBS is through general seasonal-themed offers. Examples of seasonal promotions are as follows:
If you do have a brick and mortar store that’s open for business, here are some ways you can promote your business in store. For example:
Small Business Saturday is for all small businesses, whether retail or service-based, in full swing or in the off-season. What promotions have been successful for your business? Tell us in the comments!