For many small business owners, gaining traction on social media can be slow. It’s difficult to grow your account on Facebook, Instagram, or Twitter when you’re competing with well-established big businesses. But there are ways to grow your account and get your business’s name in front of new followers.
One way that’s proven to drive organic traffic to your social media profiles is hashtag marketing. Peppering posts with searchable hashtags makes your company’s profile easier to find and puts you on the radar of those people actively looking for what you have to offer.
Hashtags may seem foreign but they’re relatively easy to use. If you’re confused about hashtags, check out these previous posts about what hashtags do, what hashtags are used for, and our eBook on hashtag marketing.
With so many hashtags to choose from, where do you start? Instagram only allows you to use 30 hashtags at a time and character limits on Twitter make choosing the right hashtags important. We put together this list of hashtags for your business to help you out!
Small business support is on the rise and people want to back homegrown, hardworking individuals in their community. There is no shortage when it comes to hashtags for small businesses and before people head out for their weekend shopping, many of them do their research via hashtag searches to find local places to spend their cash.
Looking for hashtags to get found on local and small business oriented posts? Here are small business hashtags to use: #shoplocal #shopsmall #smallbusiness #smallbiz #businessowner #smallbusinessowner #smallbusinessweek #smallbusinesssaturday #smallbusinessowners #smallbusinesslove #smallbizowner #smallbizlife #creativeentrepreneur
Hashtags for small businesses work across every industry. You don’t have to own a trendy business to see the benefits of hashtag marketing.
Think of hashtags in terms of keywords or Google searches and implement tags that are specific to what you do and what your customers will be searching for. The more precise your word choices are, the greater the chance you’ll find customers who are relevant to your business.
We’ve compiled some hashtags from different types of small businesses to give you ideas. Keep in mind that you’re the expert at your business so if you think of better hashtags, try them out. Remember to always search for a hashtag before using it, as some hashtags that seem relevant may be being used in a manner that’s not consistent with your business.
Keep in mind that all hashtags are not created equally. The more general they are, the more often other people will be using them in their own posts. A hashtag like #wedding will have many more uses than #denverweddingplanner – the more a hashtag is used, the harder is it for your business to stand out using it. But, you want to make sure that you’re using hashtags that some people are at least searching for. Choosing hashtags with little traffic means that you won’t be found by anyone.
That being said, it’s important to use hashtags of varying volumes for your hashtag marketing. Use larger and smaller hashtags together to catch as many people as possible. You never know which hashtags will work until you try them out!
Don’t shy away from using the popular, high volume hashtags. But, target your ideal consumer by adding specific tags into posts as well. For example, #flowers is definitely a tag you should be using if you’re a florist. Chances are, if someone is looking for a florist for their upcoming wedding, they’re going to search that hashtag. Capitalize on what you know will be searched. Then, take it a step further and draw in your local market by adding a distinction related to your location, like #Bostonflorist, or to your specialty, like #weddingflowers.
Is there something unique about you or your business that makes you more appealing than the person down the street? Owning a business in a one-off niche or being an exceptional owner puts you in a prime position to create a hashtags for customers to use or spotlight those special attributes.
Let’s say you owned a cat walking business—this is something that isn’t a common business. Potential hashtags for your business could be #walkingmycat #catwalker #catsofinstagram #catsonleashes #crazycats.
Have fun with your hashtags and try new things! As a business owner, don’t be afraid to toot your own horn. Consumers appreciate a hardworking person and if they have something in common with you, it could influence them into becoming your customer. Some examples of personal hashtags that would be beneficial to use for your business would be: #womeninbusiness #momswhowork #veteran #momtrepreneur #savvybusinessowner #beingboss #smartsuccess #smallbrand #girlboss
These are only a few examples of small business hashtags. There are many resources to help you search for trending hashtags relevant to you and your business. If you’ve already got your social media profiles up and running, adding in hashtags is a piece of cake. You’re posting anyway, you’ll just be giving your posts a bit of a performance enhancing boost!