Happy fall, ya’ll! Cooler weather is in the forecast, school is back in session, and the holidays are rapidly approaching. Let’s get cracking on some of our favorite September marketing ideas for Instagram!
Related eBook: Instagram Marketing for Business Owners (free download)
- Childhood cancer
- Addiction recovery
- Disaster preparedness
- Food safety
- Life insurance
Self Improvement Month
Host a virtual 30-day challenge encouraging your followers with a daily call to action geared toward self-improvement.
Or post a dreamy image accompanied by a poll inviting people to share favorite books, places, or activities that inspire them to be a better person. Encouraging follower interaction and feedback on your social media pages improves customer loyalty and makes them feel like a part of a bigger conversation.
September could also be a terrific opportunity for your company to give back especially, with childhood cancer being one of the month’s awareness causes. Host a fundraiser where you sell T-shirts like the below example in support of a particular child or the cause in general.
Food Safety Month
Food Safety Month is an opportunity for restaurateurs and health specialists to promote their services. It’s not just about being sure you wear gloves and meat is kept at a certain temperature – although, these are viable posting ideas as well. Come at the cause from a different angle, one where you promote healthful foods. Check out how these businesses used the cause to their advantage on Instagram:
National Wilderness Month
Instagram is heavy on the eye candy and what better month to post impressive scenic photos than National Wilderness Month? Reintroduce local gems to followers or share personal photos of your favorite hiking trails!
One of the country’s favorite three-day weekends is on the horizon so ready your Labor Day posts for September 3rd! If you’re still getting the hang of creating your own images for Instagram, use free apps like Canva and WordSwag which have images and photo editing features built for Instagram posting.
Incorporate a back to school element where you can toward the beginning of the month. This fitness class is targeting moms who have finally been freed up to focus on themselves now that their kiddos are back in class.
Day of Charity
September 5th is a Day of Charity. In previous posts, we’ve discussed how choosing a charity to support and align your business with not only feels good personally, but also offers a more personal way to connect with your customers and engage employees. Highlight charitable activities you’ve done recently…
Organize a volunteer activity for your staff…
Or hold a virtual fundraiser for your charity of choice…
National Positive Thinking Day
National Positive Thinking Day, September 13th, extends the opportunity to invite photo sharing and the all-around spread of positive vibes. Any business can get in on this particular holiday and help spread the positivity all over the interwebs!
National Working Parents Day
Use September 16th, National Working Parents Day, as an opportunity to express gratitude for the working parents that make your business flourish! Personify your business by reminding clients that actual people with lives and familial responsibilities are the backbone of your organization. Your employees will appreciate the shout-out too!
First Day of Fall
The holiday we’ve been waiting for, the first day of fall, September 22nd! Post envy-worthy photos of beautiful fall foliage to get people in the spirit of the season. Businesses with seasonal offerings, like photographers with family mini sessions, should start inviting bookings now!
Or celebrate the season all month long starting with a countdown campaign!
National Good Neighbor Day
Good Neighbor Day on September 28th could help expand the reach of your Instagram network. Challenge your followers to be a “good neighbor” and nominate a friend by tagging them in the comments for a grand prize.
We hope we’ve given you some ideas for your posting pleasure in September! For a full list of holidays, checkout our full marketing calendar below.