September brings students, sales, and new marketing ideas. Here are 10 fresh content marketing ideas to promote your business this September!
1. Back to School Marketing
If school hasn’t already started where you live, then schools will be back in session after Labor Day. Welcome students back to school with specials and sales or with back to school graphics on your social media profiles. If your business services a college town, this is a great time to generate buzz on social media or by partnering with student organizations for events.
2. Customer Loyalty Program
If you don’t already have one, take the time to create a customer loyalty program. Customer loyalty programs are one way to encourage repeat business and improve customer retention. A loyalty program can be as easy as creating a punch card toward a free or discounted product or service or just asking customers for their email addresses.
3. National Read a Book Day (September 6)
An intellectual marketing day, National Ready a Book Day on September 6th is a creative way for preschools, tutors, educational oriented businesses to market themselves.
You can Even if your business isn’t related to education? That’s ok! Use this September holiday as an excuse to read a book that’s related to your industry. If you liked it, recommend it to your followers via social media or in a blog post. Tell your readers what you’ve learned from the book or how you implemented some of the lessons.
This is also a good way to give back to your community by reading a book to children or the elderly. Volunteering is not only a nice thing to do and will make you feel good, but it’s a bonus marketing opportunity to increase brand awareness in your local market.
4. Labor Day (September 7)
Labor Day is a national holiday in September. Offices and banks are closed and schools are off for the long weekend. Labor Day is a good opportunity to welcome new customers visiting your town for the weekend or welcoming back new customers after the summer. If you have a customer loyalty program, send an email newsletter out to your email list offering incentives to returning customers.
5. NFL Opening Night (September 10)
Nothing says fall like football! September 10 is the opening night for the NFL. Celebrate the season opener with creative marketing for your business.
Here are some ideas:
- Engage customers in store and on social media by asking what their favorite teams are.
- Decorate your store, restaurant, or studio in team colors
- Host a football themed party—include pictures with hashtags on social media
6. Grandparents Day (September 13th)
Grandparents Day, the first Sunday after Labor Day, falls on September 13th this year. Celebrate our older generations with specials and discounts for grandparents.
7. National LGBT Awareness Day (September 15th)
September 15th is National LGBT Awareness Day. Market your business for this day by showing your support for equal rights on social media. Get involved in local events or hang a sign or flag in your shop window to let customers know that your business is LGBT friendly.
8. First Day of Fall/Autumn Equinox (September 23rd)
The first day of Fall is coming sooner than you think. September 23rd is the Autumn Equinox which means that there are the same number of daylight and nighttime hours. This celestial holiday marks the official end of the Summer season.
9. Fall Inspired Decor
Put away the Summer decorations and start decorating your business for the Fall. The end of September is the time to visit a local farm to pick up corn stalks and hay bales to decorate the outside of your brick and mortar location. Take pictures and show off your new decor on social media, remembering to include fall hashtags to increase engagement and reach of your posts.
10. Host an Instagram Giveaway
Once you have your fall decor up and running and your loyalty customers following you on social media, now’s the time to take advantage of it! Think of a new product or service that you’d like to offer and get organized. Follow these tips on how to run an Instagram contest or giveaway to get started.