So, your business has a Facebook page. The question now is, what to post?
Chances are, if your audience (fans) “Liked” your business, they are already sold. For those who are new to your business, you still need to gain their trust and pique their interest. It’s important to share content that is interesting and informational.
Social media is meant to be a two-way conversation, so it’s important to engage with your audience and not just talk at them.
When deciding on content, it’s important to keep to the 80/20 rule:
20% may not seem like a lot, but it is just enough to promote your business while keeping your audience engaged. People will not interact with your brand, and will most likely unlike your page, if they feel like they are just being sold on your business.
Promotional content will probably come more naturally to you. It’s easy to stay in a business mindset even on social media. You can post things like: information about your products or services, sales or promotions, introductions to your staff, news about your business, candid photos of your team in action, or events you are a part of. It’s also great to offer exclusive opportunities for your fans – contests, discounts, freebies and insider information they wouldn’t get if they weren’t following you!
Tip: Don’t forget to provide links to your website to drive traffic there!
Okay, now here’s the hard part. What content do you post for the other 80% of the time? Here are some ideas to help engage your audience with relevant, non-promotional content. We’re using an auto mechanic as an example, but the concepts can apply to any business!
At the end of the day, Facebook is about being social. Have fun with your posts! Experiment and check your Facebook insights to find out what kind of content your audience is engaging with the most, based on Likes, comments, and shares.
And always remember, once something is posted, it is just the beginning! Continue “listening” to your post and interact with the people who are actively engaging with it, ASAP. Actively (and publicly) acknowledging your audience will make them and the rest of your fans feel closer to your business and will help you build a positive reputation that money cannot buy.