Your reputation. Your image. Your name in the public eye, on and offline.
There’s a lot to learn about your online reputation and what goes into your digital rap sheet. Your reputation comes from sources all across the Internet, on social and review sites, forums, and beyond.
People love to talk, and others love to listen. Your customers are sharing their opinions – good and bad – and you need to know what they’re saying, everywhere they’re saying it.
We’re talking outlets like:
… just to name a few.
Overwhelmed yet? Don’t be.
We’ve compiled a list of our top posts (and their key takeaways) covering everything you need to know – on every platform.
Let’s kick this roundup off with a one-two punch – Why reviews are important, and what to do about them. Still don’t believe your online reputation is that important? Check this out: roughly 72% of consumers trust online reviews as much as personal recommendations. Maybe it’s time to take a more serious look.
What do you do when you see you’ve got a review? What if it’s a great one, raving about your service? What if it’s a bad one, threatening to never return? Responding to your reviews is a critical next step in managing your online reputation.
What exactly counts when you’re measuring reputation? Clearly reviews are the first step; customers who care enough to talk about their experience with you are valuable assets. But beyond the reviews themselves are factors like your responses and your presence online.
Owning and running a business requires time, passion, and a lot of hard work. Why throw it all away by ignoring what people are saying about you? Whether it’s good or bad, you can leverage your brand and grow stronger by managing your online reputation. Commit to monitoring your web presence and get involved in the conversation that is happening about your company now.
Excited about your online reputation? Not sure how to take the next steps? Learn more with our FREE ebook: Rescue Your Reputation!