Is this Groundhog Day all over again?
Every year, good ol’ Punxsutawney Phil pops out of the ground on February 2nd to see (or not see) his shadow, determining our wintery fate. Will it be 6 more weeks of winter? Or will we see an early spring? That 50/50 shot is the most variety we get. Otherwise, this routine is just that: routine.
No one likes to see the same thing over and over again. Variety is, as the say, the spice of life. So on social networks like Facebook or Instagram it’s important to keep things fresh.
To avoid falling into the Groundhog Day trap in your marketing, here are some tips and tricks for keeping your content fresh, interesting, and most of all, not repetitive.
Feel like your content topics are getting stale? See what’s trending. Social networks like Twitter, Facebook, and even Instagram offer real-time tips on what topics and hashtags are the most popular. Check them out to find some inspiration to post about to keep your content fresh and stay in-tune with what your audience is into.
Tired of posting the same types of content over and over? try a poll. Polls get your customers engaged in active conversations with your business. Platforms like Facebook even offer a built-in poll creator to make it easy!
Tired of store photos? Use image editing tools like Photoshop (or online tools like Pixlr and Canva) to add a little spice to your usual photos. You may even want to create a whole new graphic. Intimidated? Don’t be! Online tools make it easy to create simple graphics without a design degree.
Blog content hard to summarize? Create an infographic! Why write a post talking about other writing when you could do it with pictures? Online tools like Infogram make it easy. People love infographics, and they’re a great way to visually tell a story. Embed it in your blog post and then share it all across social with your great facts, statistics, and info.
Still feeling repetitive? Let someone else run your social channels. Have one of your employees take over as a “guest poster” for a day or a week to bring their unique perspective to your channels. Their special skills will shine and you will get a break from monotonous posting. Or, hand over the reigns completely to a social media expert whose sole purpose is to create special, non-redundant content for you.
When you’re trying to build your brand and your following on social media, repetitive content is not the way to go. Boring posts won’t gain fans, so it’s important to keep it fresh! How do you keep your business’ social media content from getting stale? Tell us in the comments!