Tired of wasting time and effort on marketing tools that reach too many or too few people, generating even fewer leads?
Ever wondered how to reach your ideal customers online?
It’s easy – with display advertising!
With display advertising technology, you no longer need to send out broad campaigns, blanketing wide groups of people hoping that a few will stick. Display ads let you precisely target the types of people you want to reach, down to zip code location, personal interests, household income, and more!
Know your customer
Who are you trying to reach? Which people are most likely to be interested in your services and products?
Define who it is you want to be seen by, whether it’s your typical customer or a new audience you’d like to expand into. This “buyer persona” can describe your customer down to details from age brackets to travel, education, politics, and more so the people who see your ad are just right for your business.
Create your display ad
A strong display advertising campaign should grab a viewer’s attention, clearly show branding and value, and draw them in to learn more or take action.
A display ad has a few key elements to consider:
- Clear branding – Make sure your business name, colors, and logo are front and center!
- Eye-catching graphics – Use vivid colors and high-resolution imagery they can’t help but take a second look at
- Engaging copy – Clearly state your message with concise copy people will want to read (Leave the jargon at home)
- Catchy call-to-action – Inspire people with descriptive actions like “Get a FREE quote!” or “Jumpstart your summer!”
Online, your ad will be competing with plenty of other content on a webpage for your customer’s attention. Make your campaign stand out!
Launch your campaign
With your audience waiting and a creative display advertisement at your fingertips, you’re ready to set your campaign live.
Still not sure exactly how display advertising works? Check out the video below!
Display campaigns are a win-win for you and your customers, spending your marketing budget where it counts, and reaching the people most interested in finding your business.
