Propel welcomes back marketing intern Julianna McFarland as guest blogger this week! Julianna outlines just what we can learn from puppies when it comes to marketing, both on- and offline.
The single greatest marketing statement of the 21st century is this:
They are furry and cuddly balls of adorable energy, and everyone loves them. Puppies represent the ultimate marketing tool. Take a picture of virtually anything with a puppy, and someone somewhere will buy it.
Don’t believe me? Consider this:
Walking down the home products aisle in Target, the question isn’t so much which toilet paper to choose, as which puppy; Andrex or Cottenelle. When the commercials come on we “ohhh” and “awww” forgetting what’s being advertised. Grown men or 6-year-old girls, we are all powerless before the wet nose and fluffy tails of puppies.
Molson, a Canadian beer has an ad campaign featuring a chiseled man holding 2 puppies. The image has an accompanying explanation that, when women see the ad they will think of puppies and transfer the positive thinking to the beer. When a man holds a Molson beer, women will automatically be attracted to him thanks to the positive association with puppies. Talk about promotional power!
First, puppies are relatable. 56.7 million U.S. households own a dog, and the pet industry represents a $55.53 billion dollar industry. 21st century America is all about keeping it real, and puppies remind consumers that companies are human. Second, puppies are “unhatable”. It is impossible to hate a puppy. Just one glace at the innocent eyes, little wet nose, and wagging tail and even a heart of stone is turned to Jell-O.
But puppies aren’t just an adorable advertising ploy. They can teach us a few things about marketing.
Puppies; the ultimate marketing ploy or business genius. Maybe a little of both?
How can you learn from these cuddly canines and put their traits to work for your business?