National Small Business Week is a week dedicated to hard-working small business owners across the country. Awards are given to entrepreneurs for their achievements, and awareness is raised about the contributions of small business to our economy and communities. With National Small Business Week upon us (May 5-11, 2019), we thought we’d share some ideas for promotions, deals, and offers you can create to promote your small business, delight your customers, and obtain new leads.
Adding urgency to your deals and offers is a great way to get people to act now. In addition to using urgent words in your copy such as “now” and “get started today”, make your deals available for only a limited time. For example:
• Offer a discount/free gift with purchases made during Small Business Week, or a different offer each day.
• Create a time-limited special promotional code or coupon through Instagram or Snapchat Stories.
• Create last minute deals for upcoming holidays (which you will see below)
Have a creative side? Use Small Business Week to exercise it! Or, use the creative holidays within that week for some inspiration. Here are some ideas:
• All customers that purchase during SBW are entered into a drawing for a chance to win a prize or discount.
• Come up with a series of creatively themed promotions for each day of Small Business Week (Markdown Monday, Two-For-One Tuesday, etc.)
• Use fun observances that are happening during Small Business Week, such as:
Teacher Appreciation Week 5/6-5/10
Cinco De Mayo 5/6/19
Mother’s Day 5/12/2019
For more holidays, observances, and marketing ideas, check out our 2019 Marketing Calendar.
With the increased awareness of small businesses, use this week to bring in new customers. For example:
• Take advantage of foot traffic if you have a physical location in a popular area. Create eye-catching signs and attractive promotions to get passersby to stop in.
• Give first-time customers during this week a discount or reduced rate.
• Referral bonuses: refer a friend during this week and get half off.
Email marketing is still one of the most effective ways to build trust, obtain new customers, and drive traffic to your website. Here are a few ways to grow your email list during Small Business Week:
• Offer a discount to customers who subscribe to your newsletter or business blog this week.
• Create a guide that is relevant to small business owners within your target audience, promote it on social media and require an email address for download (for example, accountants could write an eBook on “10 Tips to Keep Your Small Business Expenses Down).
• Host an event and have an email signup station.
Getting new customers is an important goal for your business, but don’t forget that repeat customers are just as important! Repeat customers turn into loyal customers, and loyal customers become brand evangelists for your business.
• Provide coupons with purchases that can only be redeemed on the final day of Small Business Week.
• Purchase this week and repeat the same purchase free on National Repeat Day (June 3).
• Purchases during Small Business Week come with a free tune-up or bike accessory May 14-18 (Bike to Work Day 5/19)
• Tag us on Instagram this week and get a free burger on National Burger Day 5/28.
Small Business Week isn’t the only observance in May! There are many observances and holidays in the subsequent weeks that you can take advantage of for promotions. For example:
• Create Mom- and Dad-themed gift certificates or packages (Mother’s Day 5/14/17 and Father’s Day 6/18/17)
• Purchases during Small Business Week come with a free item or coupon for Mom/Dad on their special day.
• Issue coupons during Small Business Week for buy-one-get-one deals on Best Friend Day 6/8/17
When running promotions like these, bundle your products and/or services into tangible, visually-appealing packages that make gift-giving easy. You could also offer a discount, coupon, or free wrapping with the purchase of a gift.
One last tip: Be sure to capture the coupon holders’ email address so that you can send email reminders about the coupon. You may also want to post reminders to social media.