Shareable content and social media posts are a terrific way to expand your reach and establish your brand as a trustworthy and recognizable business. We’ve put together some tips and tricks to start you on your way toward creating stellar content that is sure to inspire some serious sharing.
When we talk about content, we mean all the collateral that makes up your content marketing strategy. This includes your website, blog, customer communications, videos, podcasts, newsletters…essentially all original content created by your organization no matter where it lives. Here are the common characteristics of shareable content:
Take the elements above and tweak your content accordingly. In order to make your content more uplifting, use descriptive titles and vocabulary throughout your piece that elicit positive, emotional reactions. Aim to jumpstart a person’s curiosity!
Consider your audience and customize your content to make it relative to them and their interests. Create a customer persona and detail what this person would do in their spare time, which causes they may be drawn to, their demographic stats, fears and challenges and life goals. Through this exercise you’ll find ways to appeal to their emotions and also create content they’d deem useful.
On the logistical side, you can make your content more shareable simply by the way it’s organized on the page. Be sure to use subheads and bullet points to break up text making the message scannable.
You can also use apps like Click to Tweet that make it easy for your readers to share your content.
Encourage sharing by providing incentives like entry into raffles or product discounts. This is an area where you can use your own creativity to spark interest.
Like shareable content, social media posts that are shared most often have several common threads running through them.
Getting on the road to creating content and social media posts that are routinely shared by your followers will help your business tremendously. With more businesses joining the social media fold daily, establishing yourself as a trusted voice and someone people want to pay attention to will help ensure your small business stays on people’s radar.